Company Profile of Guangxi Yuchai Heavy Industry Co., Ltd.

A Sino-foreign joint venture controlled by Yuchai Machinery Group Co., Ltd. is located in the northern Luchuan Industrial Concentration Zone. It is a professional manufacturer mainly engaged in the production and sales of small and medium-sized engineering machinery products. The company is the first domestic manufacturer to enter the field of small excavators. It is also the main export base of small excavating machinery products in my country and has always maintained a leading position in the industry.

In 1989, the company successfully developed my country's first small hydraulic excavator, becoming the only domestic manufacturer specializing in the production of small excavators. At present, the company has a registered capital of 410 million yuan, total assets of 1.566 billion yuan, an area of ??427,000 square meters, and more than 1,000 employees, including 50 with master's, doctorate, and professor-level titles. It has 700 sets of main production equipment and has modern steel The structural workshop currently has an annual production capacity of 10,000 sets of various construction machinery.

The company's main products include twelve series from YC13 to YC225 and more than 60 varieties of multi-functional fully hydraulic small and medium-sized excavators. The company's products have exquisite structures, reliable quality, and various technical performance indicators have reached the current international advanced level. They are suitable for construction and production operations such as transportation, municipal administration, gardens, greening, farmland, and water conservancy.

After nearly 20 years of business development and precipitation since its establishment, Guangxi Yuchai Heavy Industry Co., Ltd. has now become the manufacturer of small and medium-sized fully hydraulic excavators with the most complete product range in China. Products include YC08, YC35, YC60, YC85, YC135, YC230LC, YC255LC fully hydraulic excavators, small turning radius excavators YC18SR, YC35SR, YC75SR and other twenty series with more than seventy varieties. The company's products have exquisite structures, reliable quality, strong and efficient power, and use world-class imported hydraulic components. All technical performance indicators have reached the international advanced level; the products have obtained multiple national patents, and many products have passed the "High-tech" Product Identification”. The complete machine's enhanced technology and economical price are perfectly combined, and its excellent cost-effectiveness has won the favor of users and the market.

In 2008, the global financial crisis broke out, and many excavator companies faced the crisis of shrinking exports, sharp decline in domestic sales, broken capital chains, and industry reshuffle. In such a severe economic environment, Yuchai Heavy Industry still achieved the good result of ranking second among all brands in the industry's total sales of excavators below 15T; excavator exports once again ranked first in the industry's export volume of excavators below 15T.

On January 12, 2009, "Guangxi Yulin Yuchai Engineering Machinery Co., Ltd." officially changed its name to "Guangxi Yuchai Heavy Industry Co., Ltd.", which is a landmark event in the company's development history. The birth of a new brand is in line with the direction of international development and is the need of the company's development strategy. Yuchai Heavy Industry will start from strengthening the brand effect, make every effort to plan and implement brand promotion, and achieve three unifications: a unified dealer appearance image across the country, a unified packaging of parts and components across the country, and consistent advertising across the country. Create a new brand of "Yuchai Heavy Industry" with a new image, implement a new product strategic plan, strive to improve product quality, implement differentiated marketing strategies, and expand overseas market layout. On February 27, 2009, Yuchai Heavy Industry ushered in another great event. Yuchai Heavy Industry Construction Machinery Research Institute and Marketing Company were established. This is another highly symbolic event in the development history of Yuchai Heavy Industry. It is a new platform for the development of Yuchai Heavy Industry. It has far-reaching significance for the development of Yuchai Heavy Industry and will open a new chapter in the development of Yuchai Heavy Industry. In the future, the products of "Yuchai Heavy Industry" will break through the "Yuchai Small Excavator", with the strategic development positioning of "professional construction machinery manufacturer", and continue to expand horizontally and vertically with excavator products as the leading product. In 2009, Yuchai Heavy Industry will set sail from a new starting point.

January 12, 2009, an ordinary day, was an extremely extraordinary day for Guangxi Yulin Yuchai Engineering Machinery Co., Ltd., located in the southwest border of China! On this day, with the official approval of the Guangxi Administration for Industry and Commerce, "Guangxi Yulin Yuchai Engineering Machinery Co., Ltd." officially changed its name to "Guangxi Yuchai Heavy Industry Co., Ltd.", and the company will also use the new brand "Yuchai Heavy Industry". This is A landmark event in the development history of Yuchai Group and the company.

Yuchai Engineering Machinery Co., Ltd. has a history of 20 years since its establishment in 1989. However, in the past 20 years, the company has not had its own brand. The launch of "Yuchai Heavy Industry" not only Just the change of the name symbol has also given Yuchai's construction machinery sector a new "brand".

The birth of the new brand is the need of the company's development strategy and is in line with the direction of international development. For the past 20 years, Yuchai has been commonly known as "Yuchai Small Excavator" to China's construction machinery industry. However, the company's products currently cover 0.8 tons to 25 tons, and the company's strategic development positioning is to make "professional construction machinery." Manufacturer", which means that Yuchai Heavy Industry will comprehensively plan engineering products in both horizontal and vertical aspects.

Yuchai Heavy Industry, this resounding name, was first proposed at the 2009 Annual Marketing Service Conference held on January 7, 2009. Dealers across the country responded immediately, believing that not only the name has "weight" and is more powerful, We are even more confident in the company's future development.

For Yuchai Heavy Industry, 2009 is both the "first year of branding" and the "first year of planning". The brand goes first, the planning follows up, the quality is strengthened, the foundation is strengthened, and the responsibilities are arduous. Far!