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What is the ranking of artists' brokerage income?
Is that really the case? According to the published financial report, Hua Chenyu earned more than 90 million yuan a year for Tian Yue, and Jiaxing media artists earned more than 200 million yuan. The value development of the actors in the drama of Twist FunAge has made the income of artists' brokers reach 93.04 million yuan. After Wang Jinghua Xinghe Culture was acquired by Jinghua Culture, its net profit last year exceeded 100 million, and its net profit in four years exceeded 300 million. ...
Although the income scale of a company's artist brokerage does not necessarily fully represent its star-making ability and position in the brokerage field, it can also reflect the comprehensive quality of the brokerage company: industry background and resources, artist quality and control, sustainable development and liquidity are all factors affecting income.
According to the financial reports released by major listed companies in 20 17, we sorted out the income rankings of artists' brokers in 20 17. How big is the income of artists' brokerage, which companies really have advantages in the field of artists, and which companies make money silently? Let's see:
The income list of artists' brokers ranks first in the entertainment income list, but the star-making depends on Jiaxing.
Tianyu's income is top-notch, but it depends on Jiaxing to make stars.
Representatives: Tianyu Media and Jiaxing Media.
Among the listed companies that can find specific data, Tianyu Media and Jiaxing Media are undoubtedly in the first echelon in terms of artist brokerage income, and the income of 200 million+is different from other companies.
According to the related report released by Happy Buy, the income of Tianyu Media's artist brokerage business in 20 17 was 257 million, which was significantly higher than that in 20 15 and 20 16. According to the 20 17 annual report of Jiaxing Media, last year's revenue was 477.8 million, of which the income from artists' brokerage was also over 200 million.
In fact, the income of Tianyu Media artists' brokerage ranks first, which is more or less surprising.
Although Tianyu once created the history of super girl, happy boys and other draft shows, and was once an industry giant with a large number of popular singers, in recent years, as artists left their jobs one after another or their contracts expired, Tianyu's brand influence gradually declined, leaving few first-line artists. In addition, Tianyu is not active enough to help artists develop their careers, and has also been criticized by many fans.
On 20 17, Long Danni Mahao left Tian Yue to start a business, and Xiao Ning, director of Hunan Radio and Television Program Trading Management Center, took over as the general manager of Tian Yue Media. After that, the overall development direction of Tian Yue was biased towards film and television, and its internal structure also changed. The original two core sectors "Tian Yue Music" and "Tian Yue Film and Television" merged into an artist management center, and most artists will develop in the direction of film and television.
This change is also reflected in the financial report. In addition to Hua Chenyu, who made a lot of money last year, Tianyu Media's main income-generating artists are Ohou, Sean, Jo Jiang and Alan Yu. These four artists are basically based on film and television routes, supplemented by variety, business and Shang Yan.
According to the relevant report released by Happy Buy, there are four dramas in Jiang Chao that have a clear income on 20 17, namely "Spicy Deformation Meter", "Dog Seven Season 3", "SHIELD for Teenagers" and "I Stand on the Bridge and Watch the Scenery", all of which are "The First Hero". Last year, Sean also played the first hero in Shu Tian Contract Walker and the new version of Qin Xun Ji. In addition, Tianyu Media signed a contract with Zhang Kangyang, the male host of Hello Old Times, and this year's upward trend is also good.
However, from last year's "Happy Boys 20 17", we can feel that Tianyu Media has been weak in attracting new people, and the development of Xun Wei and chicken raising, who signed up for the program this year, is also slightly worrying.
Jiaxing Media, which is also the first echelon of artists' income, has shown more and more operability in "making stars" in the past two years.
In 20 17, a film "to the sky kingdom" gained the popularity of "Jiaxing mode" directly: through the star-making of the big drama, it was divided into four different artist echelons, with different drama and role resources in the hands of senior agents, and then a series of breaking processes such as evaluation, training and market feedback were implemented by applying different marketing systems.
There are over 30 artists in Jiaxing. In 20 17, with the increase of the popularity of most artists, the amount and unit price of artists' brokerage income are increasing, that is to say, the number of film and television invitations and commercial endorsements received by artists is increasing, and the value of artists is also rising.
Among them, the core artist Yang Mi added 12 endorsement last year, and also won heavyweight endorsements such as MK Global Ambassador, Earl Possession Series Promotion Ambassador and Estee Lauder Asia Pacific Spokesperson; Dilraba added 14 endorsements a year, which made her the best female artist in commercial value. Many artists in Jiaxing's growing period also began to play the leading role in the play, with outstanding value.
Comparing these two companies with similar artists' income, simplicity and rudeness can be understood as singers and actors.
Jiaxing has gained great momentum in the past two years, but it still lost to Tianyu. Excluding the factors of financial operation, we can actually see that singers also have a lot of profit space. In addition to regular film and television dramas, variety shows, commercial endorsements, etc. Singers will also have Shang Yan income and music income, especially idol singers will have more advantages. Maybe this part can't be underestimated.
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