What matters should be paid attention to in the development of tourism after 22?

22 will be the coldest winter season for the tourism industry, because the global epidemic continues to spread, which makes everyone feel unaccustomed. Traffic restrictions and the closure of scenic spots have led to the collective plight of the tourism industry, and the domestic online travel website Baicheng Travel has even closed down and closed its stations directly. It can be seen that the development of tourism needs certain changes after 22. Pay attention to and summarize the matters.

When Baicheng also has scenery-in 216, it registered on the New Third Board and became the "first outbound travel of China O2O"; Obtain Ali investment; And set off a visa war between " yuan visa service fee" and Ctrip.

many highlights are destined to be included in the history of online travel. But it is undeniable that from the perspective of enterprise development and survival, Baicheng has indeed failed. It is also undeniable that the entrepreneurs of Baicheng have been an example of hard work and struggle.

I believe that as a leading figure in the tourism industry, Mr. Zeng's position is relatively clear after entering the 1-mile journey. That is to take advantage of Baicheng's superior product-visa business.

as the entrance of traffic, drive the follow-up long-term products. That is to say, for the back-end tourism services, the integration of resources and destinations will achieve profitability.

because, as everyone knows, with the simplification of visa procedures in various tourist countries and the upgrade of visa business of other online travel enterprises, the profit of visa business alone can't maintain the normal operation of an online travel enterprise at all. Ali's ability to invest is based on this principle.

The development idea is correct. The biggest problem lies in the fading of the Internet dividend, and the cost of acquiring a single customer is huge. However, Baicheng, as a traditional tourism enterprise, has solidified its Internet thinking more or less from the beginning.

As everyone knows, online travel companies such as Ctrip, Qunar, and Mama Donkey, through the baptism of the OTA platform in 216, have each acquired a huge user system and market barriers.

in the competition of enterprise product forms, only destination tourism can cover visa business, not visa business can cover destination tourism.

Therefore, in the competition between time and product system, Baicheng will inevitably pay a huge price to achieve the expected results.

judging from the current tourism format, especially in offline scenic spots and cultural travel companies, a large number of enterprises are as inaccurate in positioning their future development and unclear in the competition track.

First of all, the products of Erxiao blindly "follow the trend" and the structure is unreasonable. Erxiao products must be the lifeblood of future scenic spots. When putting Erxiao products on the shelves, we should make a comprehensive judgment according to their scenic resource attributes, target customers' consumption pain points, regional consumption attributes and crowd portraits, and independently develop and introduce Erxiao products, thus driving the increase of tourists in scenic spots.

The structure of Erxiao products in the park should be planned reasonably, and its product framework should be laid out as a whole, so as to maximize the benefits of each product in line with the consumption capacity of tourists. Moreover, it forms its own product competitiveness and competition barriers.

Secondly, we should actively respond to new changes instead of waiting for death. Especially, the construction and application of new media matrix. Ensure the effective spread of the brand and reputation of the scenic spot, and ensure the smooth and accurate publicity channels.

The application of the new media matrix is not completed by opening WeChat official account, Tik Tok, headline number, etc. Instead, we should increase the recruitment and training of new media practitioners in scenic spots, so that each media type can be positioned independently and realize an independent income-increasing system.

finally, it is necessary to ensure the reasonable cash flow of scenic spots and enterprises, so that the scenic spots can be profitable and profitable. Open source and reduce expenditure, and maintain positive capital flow. Although, at present, most scenic spots are expecting more and more profits. Similarly, the difficulty coefficient is also increasing. But only a profitable scenic spot can be regarded as a positive and upward enterprise.