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What are the main problems in e-commerce at present?
1, insufficient space platform. The development of e-commerce needs space and platform, which is greatly influenced by logistics and other factors. For example, at present, e-commerce enterprises in Tiantai mainly rent private houses, which is very different from the "e-commerce park" model. The space limitation of logistics is also serious. In addition, logistics enterprises themselves also encounter space problems, which makes it impossible to increase shipments.
2. Lack of professionals. E-commerce needs multi-level, comprehensive and practical compound talents. For example, a medium-sized e-commerce enterprise with annual sales of about 20 million needs many talents such as operation supervisor, product design, marketing planning and sales customer service. Judging from the introduction of talents, due to regional location, living environment, entrepreneurial atmosphere, talent policy and other reasons, it is difficult to introduce other talents except customer service personnel, and even if they are introduced, they are highly mobile; At the same time, when the human resources department recruits talents, manufacturing enterprises are most concerned, and the talent introduction of e-commerce enterprises has not reached a new height. From the perspective of talent training, the training mechanism and communication platform of local e-commerce talents are still relatively lacking, which leads to the slow growth and weak foundation of local e-commerce talents.
3. Lack of policies and measures. In recent years, many local governments have focused on e-commerce as a strategic emerging industry. However, due to the lack of supporting policies in the early stage of development, most e-commerce enterprises are still in a small, scattered, chaotic and weak state, and most of them are in the primary format of "one network cable+one computer+several people". Due to the serious homogenization of products, vicious competition mode of imitating appearance, lowering quality and lowering price is often adopted, which affects the reputation of e-commerce enterprises to some extent.
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