Why are things at Vipshop so much cheaper?

The reason why Vipshop is so much cheaper: Vipshop will take the high-end and low-consumption route and find a new way in the sales field.

Taobao is the largest grocery market in Asia, and Vipshop will take the high-end and low-consumption route and find a new way in the sales field. It is not surprising that Taobao products are uneven. Without a pair of discerning eyes, it is very easy to be deceived. The quality of Vipshop will be better than Taobao. Xiaobai, who doesn't shop often, can also buy brands with good quality, which is consumers' concern for quality. However, Vipshop will take the high-end and low-consumption route and find a new way in the sales field.

Taobao needs to find a shop to solve the problem after sale, and the service is very strange. Vipshop will unify the standards and return them for free. Fake goods can apply for insurance money, which is the advantage of improving service after sale. In order to reduce the cost and improve the gross profit, the extensive expansion of pure scale has been transformed into refined management, so that Vipshop can successfully fight back in the crisis.

Advantages of vipshop

1, power supply side

Vipshop will consider historical data, fashion trends, seasons and customer feedback before each flash purchase. Collect, analyze and use customer behavior transaction data, and provide some information to brands through customer relationship management and intelligent business system.

2. warehousing and logistics.

The trunk transportation from the warehouse to the city will be built by Vipshop. The four warehouses of Vipshop are located in Guangdong Province, Kunshan, Jiangsu Province, Chengdu, Sichuan Province and Tianjin. For intercity transportation, Vipshop will sign contracts with more than two local powerful companies to achieve rapid coverage of urban and rural areas without blind spots.