Is Crossing the Rainbow a private enterprise or a state-owned enterprise?

Above the rainbow are state-owned enterprises. Above the Rainbow refers to Shuke Commercial Co., Ltd., a state-controlled chain department store listed enterprise.

Introduction to Crossing the Rainbow:

The controlling shareholder of Rainbow Digital Commerce Co., Ltd. is China Aviation Technology Shenzhen Co., Ltd. (AVIC International), which is a subsidiary of aviation industry corporation of china.

By 20 16 12 10, it has opened 69 branches in Beijing, Guangdong, Fujian, Jiangxi, Hunan, Zhejiang, Jiangsu, Sichuan and other provinces and cities.

Enter the Top 100 Chain Stores in China after crossing the rainbow 15 years. It is a chain department store with the highest sales volume and the largest number of shopping malls in Shenzhen and Guangdong, and it is also the first retail enterprise in China to introduce lean six sigma, balanced scorecard and excellent performance management model.

In the past few years, Guorainbow has been continuously transforming to omni-channel, initially forming a three-dimensional e-commerce model of Guorainbow micro-products+Online Guorainbow+Guorainbow WeChat, realizing omni-channel integration from physical stores to online and offline. Today, it positions itself as a service provider providing life solutions.

Over the rainbow will always adhere to the principle of effective expansion and sustainable development, base itself on the Pearl River Delta, expand the Yangtze River Delta, radiate the Fujian Triangle and face the whole of China, and build over the rainbow into a national first-class retail enterprise to share the beauty of life with customers.