What is the function of Weibo marketing?

What is the value of marketing in Weibo?

What is the value of marketing in Weibo? Weibo is one of the most active social platforms for new media in today's society. Because of its short content, wide audience and easy viral spread, it has high marketing value. Let me briefly introduce the value of Weibo marketing to you.

What are the values of marketing in Weibo? 1 1. Disseminate corporate awareness and image.

Weibo is a media and a free platform. You can do your own brand image design, and then spread it with the help of Weibo. To show the brand style and personality of the enterprise, so that more people can listen and understand, so the enterprise Weibo is an important tool to maintain and enhance the brand image of the enterprise.

2, enterprise marketing and product promotion

Weibo has a specific media attribute, and the official position of Weibo has been very clear. Therefore, the nature of Weibo's media determines that the dissemination of information on Weibo will be very fast. In this way, we can achieve very good enterprise marketing effect in Weibo. Whether we release new product information or corporate event news, we can interact with fans and customers well and let them know more about us. You can also make use of the immediacy of Weibo to better expand more business contacts.

3. Seek enterprise talents

Now, the traditional talent network on the Internet can no longer meet the needs of job seekers and enterprises. With the emergence of Weibo, enterprises publish recruitment information on Weibo, which can spread to every place as quickly as possible, so that more people can know the recruitment information of enterprises. In Weibo, there are always people that enterprises need to meet. It can greatly reduce the cost and time of human recruitment in enterprises.

4. Explore potential customers.

Enterprises using Weibo can develop and explore more potential corporate customers and brand fans, and communicate better.

5. Do market research and product improvement.

What is the value of marketing in Weibo? 2 How to market in Weibo?

1, make full use of hot topics

People who often play Weibo should know that there are many hot topics in Weibo every day, while Weibo users in Weibo will not only check their home pages to pay attention to user dynamics, but also check the hot topics of the day or in the near future. So you can comment when marketing in Weibo. Of course, the content of the comments is very important. We need to add words related to our products in the comments, or show them in the form of pictures, but we need to be a member of Weibo to bring pictures. Also need to pay attention to, choose the right hot spot, otherwise the hot spot will cause others' disgust, so the loss outweighs the gain. For more information, please refer to "Doing Topic Marketing in Weibo". 》。

2. Marketing according to relevant keywords in Weibo.

Weibo search bar also has related keywords like search engines. We can enter some keywords in the search bar, and then click the relevant keywords in the drop-down menu. Weibo users will post some keywords-related content, and then choose some suitable content to comment on marketing their own Weibo and products.

3. Shoot the video in a few seconds.

4. Use the reward function

When reading some Weibo articles, we should find that there is a reward function, so we can also reward high-quality articles or high-flow articles, so that our Weibo head will appear at the bottom of the article, and in this way, curious users will definitely check the Weibo of the reward person, which will bring traffic to themselves and achieve the purpose of marketing. You can also send flowers to popular stars, and users who send more will be in the front, and the marketing effect is also very good.