What is the main task of introducing new media?

What is the main task of introducing new media?

1. What is new media operation?

New media is all forms of digital media. Generally speaking, new media is all forms of digital media. New media operation is to use new media for brand promotion and product marketing, plan brand-related high-quality content and online activities, and push news widely or accurately to users, so as to improve participation and popularity, and make full use of fan economy to achieve corresponding goals.

Second, what does the new media operation do?

They are content operation, user operation, product operation and activity operation.

1. Content operation mainly refers to the input of high-quality content that users need or are interested in by means of originality, editing and organization around their own products.

2. User operation is the core of new media operation, which not only answers users' questions on major platforms, but also involves in-depth contact with users, understanding their needs and willingness to use products, and then optimizing content and activities according to these user resources.

3. Product operation is product-oriented.

4. Activity operation is actually to expose products, promote products and attract new users by holding activities.

Third, the ability needed for new media operation?

1. Copywriting editing ability: solid copywriting skills, more practice and writing, and the best originality.

2. Activity planning ability: analyze platform positioning, be familiar with user portraits, and formulate communication strategies.

3, network sense, chasing hot spots: sensitivity to hot information, prediction and grasp of upcoming fashion trends.

4. Integration ability: integrate materials and information-related materials and expand them.

5, video editing ability: shooting, editing, special effects, plane, color matching, familiar with the use of editing software.

6. Data analysis ability: statistical tools, user analysis, graphic analysis, menu analysis, etc.

7. Design aesthetic ability: excellent pattern editing and exquisite typesetting.

4. Why is operation more and more important?

1, the new media operation, as a separate recruitment position, rose in less than ten years, from Aauto to later Little Red Book Tik Tok. With the continuous influx of new media platforms, new media operation posts are becoming more and more important.

2. From the perspective of the supply and demand of job hunting, operation is favored by Internet demand and is an indispensable position for any Internet.

3. The new media has low operating threshold, quick start, low academic requirements and no clear professional restrictions, which is one of the important reasons why most people choose to change careers.