Cooperation model of meituan mountain collection

After adopting the business model of "pop-up shop Warehouse", entrepreneurs focus on the operation of "online store", and most of the work such as location selection and goods selection of the front warehouse can be guided by Meituan's "pop-up shop Warehouse" flash purchase.

Because only renting the front warehouse can save the high rent and decoration fees of convenience stores, and the online business model can reduce the offline shopping guide and checkout process, the digital operation ability of Meituan Flash Shopping can help entrepreneurs choose products and improve the accuracy of capital and personnel investment.

Secondly, because the "pop-up shop warehouse" model can ignore the background and the final door-to-door, entrepreneurs can easily achieve 24-hour uninterrupted e-commerce sales as long as they make good use of various marketing and private domain operation tools. Under the background of prolonged operation restrictions, with the support of the platform, the total order volume of entrepreneurs will increase, and the cost of pure online operation mode is low, which indirectly increases operating income.

Extended content:

In fact, as long as entrepreneurs access this system, they can no longer care about the last mile distribution, the position of the front warehouse, the operation management system and the experience. They only need to design a storefront on Meituan Flash Shopping according to their own strength, find a suitable front warehouse location under the guidance of Meituan Flash Shopping, and then use the digital operation support provided by "Flash Shop Warehouse" to select and operate goods. Subsequent brand output is finally delivered to consumers, and the digital management platform has Meituan Flash Purchase.

This model is actually a new exploration for Meituan to realize "everything now". Compared with ordinary supermarkets and convenience stores, "flash store warehouse" is a new digital mode of instant retail that Meituan Flash Shopping is vigorously exploring. Generally speaking, it is a 24-hour super convenience store with online service as the main service, relying on Meituan's flash purchase distribution network to provide consumers with instant home consumption services.

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