Liaoning Industrial Tourism Development

1.

Development Strategies for Industrial Tourism in Liaoning

The development of industrial tourism must establish a scientific concept of development, coordinate regional development, and coordinate short-term and long-term goals. , coordinating economic, social and environmental benefits.

1. Establish a scientific outlook on development and follow the path of sustainable development. The development of industrial tourism in Liaoning must coordinate and balance short-term benefits and long-term goals, quantity and quality, comprehensively analyze Liaoning's industrial tourism resources, formulate an overall plan, develop industrial attractions step by step, give full play to the advantages of the existing industrial base, and deal with Improve the relationship between development and resources, environment and population. It can not only ensure that tourists can fully appreciate and understand the heritage of industrial tourism and obtain psychological satisfaction, but also cannot have a negative impact on the production and environment of industrial enterprises. It is both production and tourism. Therefore, if industrial tourism is developed properly, it will achieve a "win-win" or even a "multi-win" effect.

2. Give full play to the role of the government and provide an excellent development environment. Since it is difficult for industrial tourism to immediately bring considerable economic benefits in the early stages of development, the government needs to provide guidance to promote the development of industrial tourism. Therefore, the government's macro-coordinating role must first be brought into play. Secondly, the government should give full play to its guiding role. To maintain a favorable position in competition, it should guide enterprises to continuously innovate in the production process, including institutional innovation, conceptual innovation, and technological innovation, so as to continuously inject new ideas into the development of industrial tourism. vitality.

3. Explore the characteristics of industrial tourism resources and create high-grade industrial tourism in Liaoning. In the process of industrial tourism, adapting measures to local conditions and cleverly introducing some participatory content to increase the level of tourist participation and satisfy tourists' needs for knowledge and entertainment are the current focus of industrial tourism development. Visitors can go directly to the production workshop and even directly participate in the production, making the entire process more entertaining. For example, at the Dalian Shipyard, tourists can be arranged to tighten screws by themselves during the visit; at the Dalian Shengdao Glass Products Factory, tourists can make souvenirs according to their own interests, achieving the effect of "participation and endless fun". Some companies can also carry out product prize surveys among tourists, hold lectures for students and other activities to enrich the content of industrial tourism, deeply explore the connotation of traditional corporate culture, and become a window for companies to spread culture and friendship to the outside world.

4. Combine industrial tourism with conventional tourism to achieve a win-win effect. The emergence of industrial tourism is the inevitable result of the mutual integration and mutual penetration of industry and tourism. In 2005, Liaoning Province's tourism industry ranked only 10th and 8th in the country in terms of the number of tourists it received and foreign exchange revenue from tourism. By leveraging its industrial advantages, it can expand its market and continue to climb new heights. The development of industrial tourism will not only become an important measure to divert the capacity of the tourism environment and tap the connotation of tourism resources, but also promote the rapid formation of industrial tourism economic belts, enable the development of industrial tourism to echo urban development, and create a better environment for industrial tourism. Favorable environmental conditions to achieve new integration of tourism resources. Combining the two industries and complementing each other is in line with the new trend of modern industrial development.

II.

[Abstract] Industrial tourism has become more and more familiar to tourists in developed countries. However, in our country, as a new thing in the tourism industry, the development of industrial tourism has just begun. Get started. As an old industrial base, Liaoning has rich industrial tourism resources. It is of great significance to fully tap its development potential and develop and cultivate industrial tourism as a major feature of tourism in promoting the optimization and adjustment of the industrial structure in Liaoning.

[Keywords] Liaoning Industrial Tourism Advantage Research

Industrial tourism is the product of the continuous development of modern productivity and a new tourism method that emerges after tourism develops to a certain stage. The development of industrial tourism is in line with the transformation trend of the international tourism market from mass to niche, and is also in line with the development trend of intellectual tourism. It is an innovative thing and innovative industry that deserves widespread attention from industrial enterprises, local governments and tourists.

1. Analysis of the Current Development Status of Industrial Tourism

Industrial tourism means that industrial enterprises optimize, repackage and open resources that are attractive to tourists to the outside world. On the one hand, it can meet the travel needs of tourists, on the other hand, it can increase the economic benefits of enterprises and improve their visibility. The birthplace of industrial tourism is France.

In the 1950s, Citroen Automobile Company organized guests to visit the production line. Since then, many manufacturers have followed suit, and some have begun to charge fees, gradually evolving into an industrial tourism project. In the United States, large companies and institutions have systems open to the public. Many famous companies, such as the National Mint in Washington and the Houston Space Center, have become industrial and tourist attractions. At present, in some developing countries such as Cuba, industrial tourism based on the tobacco industry is also carried out. Industrial tourism attracts an increasing number of international tourists.

my country's industrial tourism started relatively late. In the late 1990s, only a few strong or unique enterprise groups launched some visiting projects for marketing purposes. For example, Changhong started to carry out industrial tourism in 1997. Tourism, Haier Group launched the "Haier Industrial Tour" project in early 1999. Tsingtao Brewery officially opened to the domestic public in 1998 and launched the "Jade Liquid Slurry Tsingtao Beer Welcomes You" industrial tourism project. In 2000, Shougang Group officially launched the "Steel is The "industrial tourism projects" refined in this way have become the prototype of industrial tourism.

After entering the new century, industrial tourism has officially entered the stage of China’s tourism development. In 2001, the National Tourism Administration launched an activity to recommend and select candidate units for national industrial and agricultural tourism demonstration sites; in 2002, the National Tourism Administration listed the launch of industrial tourism demonstration sites as one of the 28 work points, which marked that industrial tourism in our country has broken through the traditional The model of inter-enterprise visits and learning has officially entered market-oriented operation.

2. Current Development Status of Industrial Tourism in Liaoning

Liaoning Industrial Tourism first started as an industrial tourism project of Anshan Iron and Steel Group in January 1999. Compared with provinces such as Shandong and Shanghai, which developed industrial tourism earlier, Liaoning city started late, but after just a few years, Liaoning's industrial tourism has developed significantly. At the end of 2001, nine industrial tourism projects in Liaoning Province were selected as national industrial tourism demonstration sites, including Shenyang Aviation Expo Park, Dalian Mingqing Furniture Art Co., Ltd., Liaoning Wunvshan Milan Wine Co., Ltd., and Dalian Luming Luminous Technology. Co., Ltd., Dandong Taiping Bay Power Plant, Anshan Industrial Tour, Fushun Mining Group West Open-pit Mine, Dalian Zhenao Life Park, Liaoning Daoguang 25th Group Manchu Brewing Co., Ltd. Anshan Iron and Steel Group's industrial tourism received only more than 20,000 tourists to Anshan Iron and Steel Group in 2000, and the ticket revenue was meager. In 2003, it received 163,000 tourists and achieved tourism revenue of 26.51 million yuan. In the first half of 2004, the above nine demonstration sites all passed the assessment and acceptance test conducted by the National Tourism Administration. In 2004, Liaoning's industrial tourism ranked third among all provinces in the country, second only to Anhui and Shandong. On October 15, 2006, another national AA-level scenic spot in Tieling City, Liaoning Province - the Tiemei Steam Locomotive Museum's "National Industrial Tourism Demonstration Site" project successfully passed the acceptance of the national inspection team.

Although industrial tourism has developed to a certain extent in Liaoning Province, judging from the richness of Liaoning's industrial tourism resources, the extent of development is far from enough and there is still great potential for development.

3. Analysis of Liaoning’s Industrial Tourism Development Advantages

As the “eldest son of the Republic of China”, Liaoning has created 100 “first cities” in the 50-year industrial history of New China. one". Industrial tourism resources are rich and have great development potential.

1. Industrial basic advantages. Liaoning is a heavy industry base with complete industrial categories, complete system and solid foundation. Liaoning is the base of China's modern manufacturing industry. It has the country's largest robot research and development center, the country's largest shipyard, produces more than half of the country's diesel locomotives, nuclear-powered submarines, as well as steel, coal, machine tools (various machine tools ) and various military and civilian products, supporting half of China's manufacturing and defense industries. Liaoning is also one of the provinces with more resource-based cities in my country. There are 15 resource-based cities in total. The resources involve coal, metallurgy, non-ferrous metals, oil and gas, non-metallic, chemical and other industries. In the process of economic transformation, these resource-based cities are exploring new development paths that are suitable for the actual conditions of the region, and the development of industrial tourism can open up a promising new way for the sustainable development of resource-based cities.

2. Geographical location advantage. Liaoning is located in Northeast Asia, adjacent to Japan, South Korea, Russia and North Korea, and has developed air routes. As the main transportation route from Northeast China to Guannei, it is an important gateway and frontier zone for Northeast China and Inner Mongolia to connect to the world and connect the Eurasian Continental Bridge.

As the only coastal province in Northeast China, Liaoning can give full play to its port advantages, which can not only promote the development of Liaoning Province's own economy and drive economic alliance and collaboration in Northeast China, but also promote the smooth implementation of the strategy to revitalize the old industrial bases in Northeast China. The development of industrial tourism provides unique development conditions.

3. Technological and cultural advantages. The level of science and technology education in Liaoning is relatively high. It basically completed the nine-year compulsory education requirement ten years ago. Now the per capita education time is ten years. Higher education in Liaoning is developing rapidly. While striving to cultivate specialized talents, ordinary universities are also constantly exploring the path of integrating production, learning and research, carrying out scientific research and development work, and vigorously establishing high-tech industries. For example, a number of projects such as Dalian University of Technology's "Flood Forecasting and Scheduling System", Shenyang University of Technology's "Permanent Magnet Motor", Shenyang Agricultural University's "Super Rice Breeding" and "Factory Efficient Agriculture" have reached the international advanced level and have been promoted. Among them, Northeastern University Science and Technology Park has been included in the first batch of national university science and technology parks under national key construction. The pioneering development of high-tech will effectively promote the widespread rise of industrial tourism in Liaoning.

4. Policy environment advantages. The development strategy of "Revitalizing the Northeast Old Industrial Base" formulated by the Party Central Committee and the State Council places equal importance on the revitalization of the Northeast and the development of the western region. Giving full play to the rich and unique advantages of Northeast China's tourism resources and vigorously developing the tourism industry; expanding the opening up of the old industrial base's financial, insurance, commerce, tourism and other service fields are necessary for the revitalization of Northeast China. Northeast China is expected to become the fourth growth pole of China's economy after the Pearl River Delta, Yangtze River Delta, and the Beijing-Tianjin-Tangshan region. Taking advantage of this east wind, Liaoning's old industrial base has a bright future for the development of industrial tourism, which contains unlimited business opportunities.

5. Infrastructure advantages. Liaoning Province has relatively complete infrastructure. This is mainly due to the fact that the Party Central Committee and the State Council have long attached great importance to the construction of old industrial bases in Liaoning, and later attached great importance to the adjustment and transformation of old industrial bases. Over the years, investment in infrastructure construction has continued to increase.

In the past few years, Liaoning has established a three-year reform goal for state-owned enterprises to get out of trouble. The central government has increased investment in infrastructure construction in Liaoning and also increased support for Liaoning's technological transformation. Under the leadership of the central government, Liaoning completed the pilot work of establishing an urban social security system that meets the requirements of a socialist market economy. This pilot work has laid a solid foundation for the development of industrial tourism in Liaoning.

IV. Development strategies for industrial tourism in Liaoning

The development of industrial tourism must establish a scientific concept of development, coordinate regional development, coordinate short-term goals and long-term goals, and coordinate economic and social benefits. and environmental benefits.

1. Establish a scientific outlook on development and follow the path of sustainable development. The development of industrial tourism in Liaoning must coordinate and balance short-term benefits and long-term goals, quantity and quality, comprehensively analyze Liaoning's industrial tourism resources, formulate an overall plan, develop industrial attractions step by step, give full play to the advantages of the existing industrial base, and deal with Improve the relationship between development and resources, environment and population. It can not only ensure that tourists can fully appreciate and understand the heritage of industrial tourism and obtain psychological satisfaction, but also cannot have a negative impact on the production and environment of industrial enterprises. It is both production and tourism. Therefore, if industrial tourism is developed properly, it will achieve a "win-win" or even a "multi-win" effect.

2. Give full play to the role of the government and provide an excellent development environment. Since it is difficult for industrial tourism to immediately bring considerable economic benefits in the early stages of development, the government needs to provide guidance to promote the development of industrial tourism. Therefore, the government's macro-coordinating role must first be played. Secondly, the government should give full play to its guiding role. To maintain a favorable position in competition, it should guide enterprises to continuously innovate in the production process, including institutional innovation, conceptual innovation, and technological innovation, so as to continuously inject new ideas into the development of industrial tourism. vitality.

3. Explore the characteristics of industrial tourism resources and create high-grade industrial tourism in Liaoning. In the process of industrial tourism, adapting measures to local conditions and cleverly introducing some participatory content to increase the level of tourist participation and satisfy tourists' needs for knowledge and entertainment are the current focus of industrial tourism development. Visitors can go directly to the production workshop and even directly participate in production, making the entire process more entertaining. For example, at the Dalian Shipyard, tourists can be arranged to tighten screws by themselves during the visit; at the Dalian Shengdao Glass Products Factory, tourists can make souvenirs according to their own interests, achieving the effect of "participation and endless fun".

Some companies can also carry out product prize surveys among tourists, hold lectures for students and other activities to enrich the content of industrial tourism, deeply explore the connotation of traditional corporate culture, and become a window for companies to spread culture and friendship to the outside world.

4. Combine industrial tourism with conventional tourism to achieve a win-win effect. The emergence of industrial tourism is the inevitable result of the mutual integration and mutual penetration of industry and tourism. In 2005, Liaoning Province's tourism industry ranked only 10th and 8th in the country in terms of the number of tourists it received and foreign exchange revenue from tourism. By leveraging its industrial advantages, it can expand its market and continue to climb new heights. The development of industrial tourism will not only become an important measure to divert the capacity of the tourism environment and tap the connotation of tourism resources, but also promote the rapid formation of industrial tourism economic belts, enable the development of industrial tourism to echo urban development, and create a better environment for industrial tourism. Favorable environmental conditions enable new integration of tourism resources. Combining the two industries and complementing each other is in line with the new trend of modern industrial development.

V. Conclusion

In the "Eleventh Five-Year Plan for National Economic and Social Development of Liaoning Province" issued in 2006, the optimization and adjustment of the structure was the main line. The main direction of the province's industrial economic development. However, the current resource-based cities in Liaoning Province have a single heavy industrial economic structure, and the task of realizing economic transformation is very arduous.

In the process of industrial structure transformation in Liaoning Province, rational utilization of relevant industrial resources and vigorous development of industrial tourism activities are important ways for the economic transformation and social development of resource-based cities. The development of industrial tourism is not only a stepping stone for industrial enterprises to get involved in the tertiary industry, but also a promoter of urban economy. While developing existing advantages, Liaoning's industrial tourism should pay attention to overcoming the disadvantages existing in the development process, and strive to tap potential advantages to further transform them into competitive advantages, actively promote the sustainable development of Liaoning's industrial tourism, and build a strong industrial tourism province.