What are the employment directions of marketing major?

Marketing majors train senior business administration professionals with knowledge and ability in management, economy, law and marketing, who can engage in marketing and management, teaching and scientific research in enterprises, institutions and government departments.

I mainly study the basic theories and knowledge of marketing and business administration, have been trained in marketing methods and skills, and have the basic ability to analyze and solve marketing problems.

Wages and remuneration/benefits

By February 24th, 20 13, the average salary of 50,642 marketing graduates was 4,223 yuan, including 0-24 172 yuan, 4,252 yuan for new graduates, 10+0/00 yuan, and 4,000 yuan for 3-5 years.

Recruitment requirements

For marketing majors, the salary offered by recruiting companies is the most negotiable, accounting for 88%; Unlimited work experience requirements. At most, accounting for 51%; College degree is the most required, accounting for 45%.

Employment direction

After graduation, students majoring in marketing can engage in enterprise marketing management, customer asset management, network marketing management, marketing planning, marketing diagnosis, market research and consulting in enterprises and institutions such as industry and commerce, foreign trade, finance, insurance, securities, tourism and real estate.

Employment position

Sales manager, sales representative, sales supervisor, salesman, sales director, regional manager, sales engineer, regional sales manager, account manager, marketing specialist, sales assistant, marketing director, etc.

Urban employment index

The area with the largest number of employees majoring in marketing is Beijing. The highest income area is Texas.

Cities with more jobs are: Beijing [32404], Shanghai [26 17 1], Guangzhou [2 1678], Shenzhen [17233] and Wuhan [1/kloc].

Cities with relatively high employment salaries are: Dezhou [8999 yuan], Nantong [5999 yuan], Beijing [5592 yuan], Shenzhen [508/kloc-0 yuan], Shaoxing [4999 yuan], Shanghai [4948 yuan] and Guangzhou [490/kloc-0 yuan].

Similar professional rankings

Marketing major belongs to the business administration category of management in professional disciplines, among which there are *** 17 majors, and marketing major ranks 1 in business administration category, ranking third in the whole management category.

Among business administration majors, those with good employment prospects are: marketing, accounting, human resource management, e-commerce, commodity sales, tourism management, financial management, logistics management, auditing, etc.

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Marketing major study course

Main courses: economic mathematics, economics, management, statistics, marketing, public relations, advertising, marketing planning, business negotiation, promotion, consumer psychology, market research and prediction, basic accounting, financial accounting, financial management, economic law, international finance and trade, computer culture foundation, C language programming, database principle, network technology, management information system, etc.

Marketing major is a subject that takes the management and sales system of enterprise products as the research object, and comprehensively uses the theories and methods of economics, management, financial management, marketing, law, sociology, engineering and other disciplines to analyze, plan, design and manage the enterprise marketing system.

This major cultivates the basic theories and skills of modern management, marketing and information technology. With marketing expertise, high foreign language level and skilled computer skills, good comprehensive quality and professional ethics, I can engage in marketing planning, business and management in industrial and commercial enterprises.

Employment direction of marketing major

Marketing major has a wide range of employment after graduation, so it is also a big choice for many students. Its employment direction has the following categories:

1. Advertising field: advertising manager, account manager, advertising sales director, media procurement, etc.

2. Market analysis field: project manager, market analysis, product analysis, market researcher, etc.

3. Sales field: sales, account manager, sales technology, etc.

4. Brand management: product manager, brand management, product development manager, etc.

Expanding reading: the main professional ability of marketing major

1, with the ability to learn new knowledge and skills and the ability to innovate and start a business;

2. Have the basic grasp and execution ability of marketing concept;

3. Ability to understand and analyze the market environment;

4. Ability to understand and analyze consumers' psychology and behavior;

5. Have the ability of terminal promotion and sales management of key customers;

6. Be able to organize and implement planning activities such as promotion planning and brand promotion;

7. Ability to develop and manage marketing channels;

8. Have basic new media marketing ability.