Professional introduction to the School of Business Administration of Yangzhou Vocational University

Introduction to the School of Business Administration

Our school currently has 35 classes, including e-commerce, marketing and planning, customs declaration and international freight, logistics management and chain operation management and other majors. 4 teaching and research offices. Each major has set up distinctive professional basic courses and professional courses that can not only adapt to the needs of social development, but also meet their respective training goals. The five majors are all one of the most popular majors, and graduates are very popular among companies. In the process of development, our school has always adhered to the school-running philosophy of "seeking benefits through scale, seeking quality through connotation, seeking development through reform, and seeking breakthroughs through innovation", firmly establishing discipline construction as the leader, teacher team construction as the focus, and student employment as the priority. oriented purpose. The professional level and comprehensive quality of students have been comprehensively improved. In 2007, the primary employment rate of all major graduates reached 98%. Many of them have become the backbone of production, design, and management in their units, have made important contributions to local economic construction, and have been well received by their employers.

Our school currently has a business negotiation laboratory and an e-commerce laboratory, and is about to build an ERP comprehensive laboratory in Jiangsu Province and a logistics laboratory and chain operation laboratory on a scale in Yangzhou City. The laboratory can be used by students to conduct Routine professional experiments and simulation operations can fully meet students' experimental training requirements.

Our school currently has 29 full-time teachers, including 12 with associate professor or above, 6 with doctorates, 11 with masters, and more than ten part-time teachers with rich practical experience. In the past two years, teachers in our school have published hundreds of papers in various national, provincial and municipal publications at all levels, and have undertaken a large number of major provincial and municipal scientific research tasks. Many scientific research results have been awarded provincial and municipal natural science and social awards. Scientific Achievement Award, two teachers were named young and middle-aged experts with outstanding contributions in Yangzhou City in 2004, and one teacher became the first batch of young and middle-aged science and technology leaders in the provincial "333 High-level Talent Training Project" in 2007. The current overall teaching and scientific research strength of the School of Business Administration ranks among the best among similar majors in Jiangsu Province.

Our college will seize the opportunity, explore high and low, and strive to create a brand-new college with distinctive characteristics and a resounding brand.

Marketing and Planning

Professional training goals: to cultivate students who adapt to the needs of socialist modernization, develop morally, intellectually and physically, and master the theoretical foundations of economics, marketing and industrial and commercial enterprise management knowledge , application-oriented talents with strong practical ability, certain marketing planning and organizational skills, and capable of marketing and planning practices of various industrial and commercial enterprises, as well as other enterprise management work.

Professional core courses and main practical links: Principles of Economics, Economic Mathematics, Fundamentals of Management, Marketing, International Marketing, Retailing, Service Marketing, Business Negotiation, Advertising Planning, Introduction to E-Commerce, Public relations and corporate image, consumer psychology, market research and forecasting, etc. The duration of study is three years.

Graduates have the skills and employment destination: Graduates have a relatively systematic basic theory of business administration and marketing management, master the basic knowledge and skills of marketing and planning, and can adapt to domestic and foreign trade and marketing talents. needs, and is good at using modern network and communication technologies for marketing and marketing management. Can be engaged in marketing and planning, public relations advertising, operation management and other related work in various industrial and commercial enterprises.

Logistics Management

Professional training goals: to cultivate students who adapt to the needs of socialist modernization, develop morally, intellectually, physically and aesthetically, have good comprehensive quality and modern logistics management knowledge and skills, and are oriented to logistics application talents and management talents needed on the front line of industry development.

Professional core courses and main practice links: logistics management, logistics information technology, logistics equipment technology, international trade and customs declaration practice, international freight forwarding, commodity knowledge and maintenance technology, warehousing management and distribution technology, logistics and transportation Technology and practice, supply chain management, logistics system planning and design, etc. The duration of study is three years.

Graduates have skills and employment prospects: graduates can skillfully use computers and modern logistics management networks to engage in warehousing, tallying, etc. in various warehouses, ports, stations, etc. in modern logistics parks and transportation industries. Operation and management work; freight and freight forwarding companies are engaged in following orders, collecting goods and other services; road freight companies are engaged in road transportation organization, vehicle dispatching, etc.; foreign trade companies are engaged in customs declaration, foreign transportation and corresponding business processing; manufacturing companies are engaged in materials Planning, procurement, inventory control and other work; commodity circulation enterprise commodity procurement, distribution, storage and transportation and other operations and management work.

Chain operation management

Professional training objectives: to cultivate students who can adapt to the needs of socialist modernization, develop morally, intellectually, physically and aesthetically, master the basic principles of chain operations, and be familiar with the purchase, sale and inventory business processes of chain enterprises. and basic knowledge and technology of human, financial, material and information management, chain operation management talents that meet the needs of modern and international chain business development.

Professional core courses and main practice links: chain operation management, chain logistics management, marketing, chain enterprise procurement management, chain enterprise store operation management, retail science, chain enterprise image design, chain enterprise information system Management, chain enterprise human resource management, franchising and management, etc. The duration of study is three years.

Graduates have the skills and employment destination: graduates can engage in business management in chain enterprise headquarters and various management positions; chain enterprise distribution center management positions; chain store management positions, etc.

E-commerce

Professional training goals: Based on the needs of social and economic development and the tide of informatization, facing the field of network economy and electronic trade, to cultivate a certain level of economic and trade theory and knowledge for the majority of small and medium-sized enterprises. Applied e-commerce talents who have strong information technology capabilities and can skillfully use the latest information technology to conduct business activities. Focus on cultivating students' practical application and operational abilities, strong adaptability, certain organizational and management abilities, good thinking methods and the ability to solve interpersonal relationships.

Professional core courses and main practical links: Principles of Economics, International Trade, Principles of Management, Fundamentals of Computer Applications, Economic and Trade English Reading, Introduction to E-Commerce, Web Page Production, Internet Marketing, Network Database Applications, Dynamics Web design, enterprise informatization, e-commerce project operation, logistics management, etc. The duration of study is three years.

Graduates have skills and employment prospects: graduates can be engaged in e-commerce applications, small network and computer system maintenance, economic information management, Internet marketing, website construction and management, etc.

Customs Declaration and International Freight

Professional training goals: To cultivate foreign trade freight forwarding business, with a combination of foreign trade, foreign transportation, and customs declaration, with solid theoretical basic knowledge and strong practical operational capabilities. Application-oriented talents in customs declaration business.

Professional core courses and main practice links: international trade, import and export business, management foundation, modern logistics foundation, foreign-related enterprise management, foreign trade English correspondence, customs declaration practice, international freight forwarding practice, international business negotiation, International technical trade, foreign trade document business, foreign trade transportation insurance, etc. The duration of study is three years.

Graduates have skills and employment prospects: graduates should master preliminary knowledge of international trade; be familiar with the basic aspects of cargo storage and transportation; be familiar with the basic operating procedures of customs declaration; graduates are suitable for working in small and medium-sized foreign trade enterprises Customs declaration and international freight forwarding for foreign trade warehousing and transportation enterprises, as well as supervisory work and practical operation of corresponding business.