About the Spring Festival Marketing Plan

7 articles on Spring Festival marketing planning plans

Spring Festival marketing can be disseminated through the media. This is a traditional way of transmitting information and communicating with consumers, using radio, television, newspapers and other media that can influence the consumption behavior of target consumer groups to introduce activities and group buying content. Now I will bring you a marketing plan for the Spring Festival. I hope you will like it.

About the Spring Festival Marketing Plan (Selected Part 1)

1. Event Time

New Year red envelopes and citizen banknote exchange. The Spring Festival is approaching. In order to send out red envelopes containing new banknotes during the festival, the number of citizens going to banks to exchange new banknotes has increased significantly. Taking this as an opportunity, from 30 days before the Spring Festival to 15 days after the Spring Festival, we will promote the event, customer card opening, customer service period, and conduct training for branch staff during this period, including details such as the use of online banking, the use of mobile banking, and precautions. . Focus on promoting the use of online banking and mobile banking related services to young customer service, allowing them to apply for rural commercial bank cards, and at the same time open online banking and mobile banking related services for young customers.

2. Purpose and significance of the activity

The so-called peak season marketing refers to commercial banks taking advantage of the relatively concentrated market financial resources during specific periods (such as the Spring Festival, May Day, etc.) to Increase marketing efforts to achieve extraordinary development in the short term, thereby capturing a larger market share. As a business strategy for banking institutions at all levels to develop their business, peak season marketing can play an important role in promoting the rapid growth of banking business.

A group of loyal customers should be cultivated after peak season marketing. The vast majority of consumers' requirements for banks are to look good, be faster, and be safer. The vast majority of consumers want banks to look good, be faster, and be safer. The most ideal way is to divert retail customers by continuously improving the related functions of ATMs, online banking, and especially mobile banking to achieve high-efficiency services. The most important thing is to continuously meet the needs of users, improve user satisfaction, and maintain user satisfaction and loyalty to rural commercial banks.

The focus is to continuously strengthen the functions of bank ATMs, online banking, and mobile banking to meet the growing needs of customers. First, ATMs have strengthened related deposit and withdrawal services and the security of withdrawals; second, online banks have focused on strengthening connections with relevant mainstream shopping websites. For example, when using Dangdang Rural Commercial Bank to pay bills online, customers cannot find how to pay, and have to make customers pay for other services. Dependence on banks is not conducive to cultivating customer service loyalty and dependence; thirdly, with the gradual popularization of smartphones, special promotion of mobile banking functions should be strengthened so that users can handle related business anytime and anywhere. At the same time, through this activity Vigorously publicize to make users understand that mobile banking can transfer money, and can convert between regular and current payments, and gradually improve the relevant details of Chongqing water, electricity and telephone bill payment, so that customer service can use mobile phones to pay related fees without leaving the house; the fourth is to gradually improve The operation page of mobile banking allows users to experience quick and introductory services; gradually improve the function of mobile banking that can transfer money anytime and anywhere, not limited to the function that cannot transfer money after 4:30 pm, such as Alipay-related functions, anytime and anywhere Funds can be transferred and will arrive quickly; fifthly, the software of the Chongqing Rural Commercial Bank’s mobile app will be improved, and relevant publicity of the Rural Commercial Bank’s mobile app will be strengthened to meet the relevant needs of users.

3. Event location

Relevant merchants in the sub-branch’s districts and counties, relevant departments of each sub-district and town government, and relevant personnel from district and county bureaus and institutions.

4. Implementation plan

Use door-to-door services such as "New Year red envelopes and citizen banknote exchange" to provide services to relevant merchants in districts and counties, relevant departments of each street and town government, Relevant personnel from district and county bureaus and institutions will visit and register customer information.

The branch staff held "new small notes" and used the service method of helping customers "exchange new money". They also carried appropriate promotional materials, including couplets, blessing characters, aprons, etc., and once again conducted on-site visits to relevant personnel to verify customer information and implement customer instructions. Regarding the specific situation of using rural commercial banks' services, we should focus on publicity and public relations for customers who have not yet used rural commercial banks. We should take advantage of the convenience and fee discounts of rural commercial banks and strive to interview relevant personnel to have a rural commercial bank card.

Focus on promoting relevant convenient services of rural commercial banks, such as promoting the role and safety of online banking and mobile banking to young people, and focusing on introducing related businesses. When opening a card, you must open a free one-month trial SMS service for customers to ensure that customers can see account changes in real time. For young customers, online banking and mobile banking should be enabled to facilitate customer transfers and save handling fees.

Carry out free publicity services to relevant merchants in each street and town, relevant departments of each street and town government, financial departments, offices and relevant leaders of district and county bureaus and institutions. For relevant merchants in various sub-districts and towns, relevant departments of various sub-district and town governments, district and county bureau agencies and institutions that have not yet taken rural commercial banks as their mainstay, publicity can be used to attract customers to our bank to handle business. Before and after the Spring Festival, it is the period when the number of customers visiting the business hall of rural commercial banks is the largest. The TV media promotion of the business hall has a good publicity effect. When marketing business accounts, you can recommend to customers "handle business with our bank, and we can help you with business promotion for free, which can bring you better benefits during the holidays." From the perspective of considering the interests of customers, we can achieve The purpose of cooperation between both parties is to win.

5. Precautions for activities

Throughout the peak season marketing of banks in recent years, most of them have a single model, which is nothing more than launching a large number of preferential services, carrying out transaction fee concessions, customer networking activities, etc., lacking in Innovation is not attractive enough to customers; second, it fails to segment customers and does not understand the real needs of customers, which is often counterproductive; third, when selling products, it does not disclose risks responsibly and misleads customers. The bank's good reputation Inducing customers to purchase other financial products.

In short, with customer satisfaction as the goal, we will continue to improve the corresponding functions of rural commercial banks and continuously improve our service quality; we will strive to meet customer needs with a pragmatic attitude and high-quality services, so that after peak season marketing Cultivate another group of loyal rural commercial bank customers. About the Spring Festival Marketing Plan (Selected Part 2)

Activity Theme:

Happy shopping to celebrate the New Year, and the family to celebrate the prosperous financial year

Activity Purpose:

Stabilize old customers, develop new customers, guide consumers, and increase sales during the holidays

Event time:

January 27, 20__-20_ January 31, _

Activity 1: Welcome the New Year, greet the New Year, and send Spring Festival couplets

Activity time:

January 27, 20__

Activity content:

Customers who shop in this supermarket can receive a __year__ desk calendar at the designated location in the store. Limited to 50 people, while supplies last.

Operation method:

1. There will be a designated collection area at the cashier desk at each venue, and a dedicated person will be responsible for distributing Spring Festival couplets;

2. After the event, the venue will After the distribution details of the Spring Festival couplets are unified, indicate the branch number and return it to the marketing department.

Activity 2: New Year’s Eve gifts are delivered

Activity time: January 27, __ to January 31, __

Activity Content:

Anyone with a one-time purchase of 88 yuan or more in this supermarket can receive a New Year's red envelope at the designated location with a single cashier slip. The shopping amount cannot be accumulated. Customers can get corresponding New Year benefits in this supermarket based on the corresponding preferential terms in the red envelope.

How to operate:

1. The card must be stamped with a special seal for each venue;

2. After the card is redeemed for goods, it must be marked as exchanged and recycled;

2. New Year’s card design and production (marketing department) event store will be collected from the marketing department on December 24;

3. Red seal production (marketing department) event store will be collected on December 24 Go to the Marketing Department to collect it;

4. After the event redemption time expires on January 12, the redemption product details and cards will be submitted to the Marketing Department;

5. The red stamps will be counted every day at each venue. The total number of levels.

Activity 3: Celebrate New Year’s Day and send big gifts

Activity time: December 31, __ to January 18, __

Activity content: Anyone who purchases the "__, __" series of paper cashier slips at the __ supermarket activity store for an amount of 20 yuan or more can receive 1 __ couple wallet face worth 2.8 yuan with the cashier receipt, and 2 pieces of __ couple wallet face worth 40 yuan or more. strips, a maximum of 2 strips can be received from a single cashier slip

Operation method:

The gifts are sent directly to the material warehouse of the distribution center, which will be uniformly distributed to the relevant activity stores and recorded. Quantity and weight of gifts distributed

1. After the event, the statistics of cashier receipts will be compiled and returned to the marketing department on January 20, with a detailed list of exchange gifts;

2. Marketing The department organizes the cashier receipt details and sends them to the material warehouse. The material warehouse collects the unfinished gifts at the branch site according to the detailed list and returns them to the supplier; any shortages will be borne by the branch site;

3 , for some exchanged goods, the cashier receipt provided by the marketing department will be reported to the merchant for redemption;

Activity 4: __, __ photo studios are happily married, and hundreds of families are happy to celebrate the New Year

Event time: January 1, __

Event content: During the event period, any one-time purchase amount reaching a certain standard in this supermarket can be enjoyed with a single cashier slip

Free makeup, styling, clothing and artistic photos for one-time purchases of RMB 58 or more. Get an artistic photo for free

Free makeup, styling, clothing, and artistic photo for a one-time purchase of 88 yuan or more. Get two free artistic photos

Free makeup, styling, clothing, and artistic photos for one-time purchases of 128 yuan or more. Get four free artistic photos

Free family photo for one-time purchase of 218 yuan, limited to 3 people, get two free

How to operate:

1._ _The supermarket promotes the event content on special posters and promotes the special services of the __ photo studio.

2. __Photo Studio provides discount support and photo support.

3. Based on the principle of mutual benefit, both parties will bear all losses of the other party if either party fails to meet the requirements set forth in the plan.

4. The cashier slips of customers who meet the required amount will be stamped with the venue stamp and attached with the __ photo studio brochure. With this certificate, customers can enjoy discounts at __ photo studio.

5. Customers can enjoy the discount until January 20, __

6. When collecting payment, the cashier checks whether the customer meets its conditions, and then adds Stamp and deliver brochures. About the Spring Festival Marketing Plan (Selected Chapter 3)

Each manufacturer or supplier conducts discount sales, hangs banners in stores, promotional shopping guides, etc. must be reviewed and approved by the Marketing Planning Department, Marketing Planning Department and Shopping Mall Management Department Strict inspections will be conducted on unauthorized hanging of banners or display of promotional shopping guides.

1. Term

The period starts from __month__, 20__ and ends on __month__, 20__, for a period of 3 months.

2. Goal

Seize the shopping climax, hold a "supermarket relay move", promote __ company's products, assist dealers in clearing inventory, and improve the company's business goals.

3. Purpose

(1) Seize the shopping tide during Christmas, New Year’s Day and the wedding and honeymoon period, attract consumers’ interest in the “Relay Moving” activity, and guide their purchase__ products to achieve promotional effects.

(2) The "Relay Moving" activities were held in three places: a, b, and c. Through this activity, imported home appliances will be focused on the __ country market.

4. Target

(1) Target consumers who are ready to purchase home appliances, and use the excellent performance of f14 products as the main inducement to guide them to purchase home appliances from __ company, and use " "Relay Moving" activity encourages consumers to seize the opportunity and make immediate purchases.

(2) Key demands:

1. Performance demands:

Truly No. 1 in the world!

__Home appliances!

2. s.p. Appeal:

Buy __ products, buy now!

Catch up with the New Year’s goods relay and move!

5. Advertising Performance

(1) In order to cooperate with the annual company's "__ Home Appliances" international market development, the use of promotional media gradually pays attention to cross-cultural color, local newspapers, radio stations Media and TV program selection are also considered based on audience class analysis.

(2) Taking the excellent performance of __ company's products as the main inducement, relay moving s, p, and activities as sales aids, following this principle, attention should be paid to the host and guest status of newspaper advertisements .

(3) TV advertising, in order to win international consumers, pays equal attention to promotion and appreciation angles. It is planned to provide a 30-minute live program of actual moving and trial moving for the relay moving event, and simultaneously capture and shoot 15, The advertisement uses a CF stick as a TV spot to strive for both refined and popular tastes and arouse strong consumer demand.

(4) Pop: banners, posters, leaflets, raffle tickets.

6. Hold a "Dealer Briefing Session"

In order to cooperate with the international market development strategy and increase the promotional effect of this event, it is planned to work with the company and branch business units,** *Co-organize the "Year-End Promotional Activities Zonal Briefing Session" to explain the significance, content and practical benefits of this activity to dealers on-site to obtain full assistance.

7. Advertising Activity Content

(1) Activity Schedule

Note: The date of “Relay Moving” is set around Christmas for two reasons:

1. Around Christmas is the peak shopping period, so you should take advantage of it.

2. Around Christmas, it is a very busy time for customers in the target market; traffic is bound to be crowded, and traffic problems are not easy to properly handle.

(2) Event areas

In __ country a, b, and c, large department stores with supermarkets will be selected to hold the event.

(3) Activity prizes

1. "Relay Moving" lucky prizes

(1) 200 people from place a, 150 people from place b, There are 150 people in place c, as shown in the following table:

Table 5-4 Regional distribution of lucky prizes in "Relay Moving"

Differences

Place a, place b, place c

The first lottery draws 100, 70, and 70 people

The second lottery draws 100, 80, and 80 people

A total of 200, 150, and 150 people

(2) The time limit is the same for each household, which is 10 minutes.

(3) 10 minutes for each household, conducted in a relay manner.

2. Prizes for the "Guess and See" activity

(1) One person who guesses correctly will get the same prize as the person who guesses the highest amount. Those who guess at the same time will be divided equally. .

(2) Additional prizes will be given to 5 people, the ones closest to the highest amount will each receive a set of __ brand home theater, which will be determined by drawing lots.

(4) Description of activity content

1. Receipt period: from __ month __, year __ to __ month __, year __, in a. Trial moves were held in b and c in three places. In addition to extensive publicity in the selected department stores themselves, a video was also filmed on site. The program was broadcast at 8 o'clock on __ month __ to promote the audience to understand the connotation of the event. At the same time, Edit and record 15"cf of the "trial move" situation, make a TV spot, and publicize it widely to stimulate sales and increase the number of recycled items. About the Spring Festival Marketing Plan (Selected Part 4)

China’s traditional festival Spring Festival is approaching, and now more and more people tend to have New Year’s Eve dinner in hotels, which is convenient, fast and delicious. How to market the Spring Festival well has become one of the important tasks for many hotels. Facing the competitive situation in the tertiary service industry, Sofitel has to grasp the key marketing issues, create more benefits for the hotel, and make the hotel's marketing business enter a virtuous cycle. This has become the main purpose of this marketing activity.

Marketing Channels

(1) Nowadays, the Internet is becoming more and more popular, the information on the Internet is abundant, and it is convenient and fast to extract information. Pearl Sofitel's marketing should also make good use of online marketing channels and put the hotel's Spring Festival products online so that customers can quickly find relevant information.

(2) Posting Spring Festival products in front of the hotel is a good idea, after all, there will still be many people passing by every day. And it should be posted in a bright red color so that more potential citizens can notice it.

(3) Although the hotel has a marketing department, every employee of the hotel should be a marketer of the hotel and do a good job of marketing for the hotel. Performance Through this planning plan, the product portfolio of Pearl Sofitel will be optimized, and the efficiency of innovation in the guest room department, catering department, and recreation department will be peaked. This allows customers to truly experience the New Year’s Eve dinner in a hotel, which is also convenient and fast. Create Sofitel’s own Spring Festival marketing brand. Environmental Analysis Every individual is in a certain social environment and is affected by it, so Sofitel's Spring Festival marketing planning industry should be placed in the complex environment of Hefei.

1. Population environment

__The city has a population of __0,000 and the urban area has a population of __0,000. It is a medium-sized city in China. The population is still quite large, and there is still a market for Spring Festival planning.

2. Economic Environment Although Hefei’s economic development has been slightly slow due to the impact of the global economic crisis in the past two years, Hefei’s economy has still developed this year through national policies and the guidance of the Provincial Party Committee and Provincial Government. of.

3. Others Today’s society is developing very fast, which is related to people’s work. In life, everyone puts work in an important position, even women. Leisure time has been relatively reduced. Even though the Chinese traditional festival Spring Festival is coming, most people are still busy with work and have no time to take care of matters related to the Spring Festival. Based on the above environmental analysis, we can launch the feasibility of Spring Festival activities.

The Spring Festival plan for 20__ is as follows:

Overall plan

1. Hotel decoration. In order to create the spirit of the Spring Festival, the hotel should decorate the hotel according to the Spring Festival customs. (For example: hanging lanterns at the entrance of the hotel, hanging red Chinese knots in the hotel lobby, posting Spring Festival couplets on the door of the Jade Hall, etc. to increase the festive atmosphere)

2. Spring Festival Dinner The Spring Festival is Chinese For the traditional festival, we should talk about the Chinese-style Jade Restaurant chosen as the venue for the dinner. Hong Kong famous chefs will provide consumers with traditional dishes for the Chinese New Year. Because the New Year’s Eve dinner is enjoyed by the whole family, the dishes should be designed to be suitable for the whole family.

3. The hotel’s special service allows consumers to turn on the restaurant’s multimedia to play the Spring Festival Gala when consumers are enjoying the New Year’s Eve dinner, allowing consumers to enjoy the New Year’s Eve dinner with people all over the country as if they were having the New Year’s Eve dinner at their own homes. Watch a show not to be missed during the Spring Festival. Provide some gifts or discounts for spending New Year’s Eve dinner in the hotel.

Specific plan

1. New Year’s Eve dinner set menu (Jade Hall)

The first one is 3666 yuan per table and comes with a bottle of Chinese famous wine Jiannanchun and Changyu Cabernet. Two bottles of wine and six bottles of juice will be given as well as a set of Spring Festival snacks and a new year’s gift will be given. After the New Year’s Eve dinner, a two-hour KTV will be given for the whole family to enjoy together

The second type is 2888 yuan and each table will be given two bottles of Changyu Cabernet wine and juice. Six bottles of complimentary Spring Festival snacks, a set of Spring Festival snacks, and a 10% discount

The third option is 2,666 yuan per table, with a complimentary bottle of Changyu Cabernet wine, and six bottles of juice, a complimentary set of Spring Festival snacks, and a New Year gift Note: Families with children can add a gift of a child (nowadays, children are the treasures of every family, and satisfying children is an important means to improve service quality and win praise)

2. For Brazil Special treatment for the special period of the barbecue restaurant. For the possible New Year's Eve dinner fever in the hotel, our hotel can use the Brazilian barbecue restaurant as a backup restaurant and set the New Year's Eve dinner in this restaurant, so that consumers can witness Brazil while enjoying the delicious New Year's Eve dinner. The chef performs special barbecue on the spot to give consumers a different New Year's Eve dinner. About the Spring Festival Marketing Plan (Selected Part 5)

Purpose of the event: By holding a series of promotional activities during the Spring Festival, we will further enhance the restaurant’s local popularity and let customers feel the restaurant’s local influence. Strength and popularity, attract customers, expand consumer groups, which can then increase the store's operating income and expand brand influence. Achieve good word-of-mouth marketing in the local area.

Activity content: According to the festival characteristics during the Spring Festival, choose a promotion method that suits you.

1. In-store decoration and atmosphere

1. Post some pictures related to the Spring Festival and in-store promotion content posters on the restaurant store, mainly in red, highlighting the festive atmosphere of the festival.

2. The restaurant will set up gift booths on weekends to carry out targeted promotions for diners

3. Starting from the beginning of February, the restaurant will spend a certain amount of time in the store every afternoon and evening. Play relevant promotional materials within the segment.

2. Advertising

1. Promotional leaflet.

2. Newspaper advertising.

3. Poster production.

Explanation: Franchise stores that need advertising can contact the planning department in advance to cooperate with them in producing promotional renderings and pre-heat advertising in advance.

3. Promotional Division of Labor

1. The distribution of leaflets is completed by relevant departments;

2. Each store is specifically responsible for the reservation of individual customers and regular customers;

4. The store manager is fully responsible for promotion and reservation work.

4. Specific promotional activities

1. "Large-scale group meal promotion"

Activity content: During the activity, all customers who dine in our restaurant can Enjoy different discounts according to the corresponding number of people (except the fifteenth day of the first lunar month).

2 to 4 people can enjoy a 10% discount.

5 to 8 people can enjoy a 12% discount.

9 to 12 people can enjoy a 22% discount.

The Spring Festival is also the day when Chinese people are most willing to spend money. There is obviously much to be done on how to develop the Spring Festival market. So how should the catering industry seize the business opportunities contained in Spring Festival consumption? Of course, it must first do a good job in market research, accurately grasp the changing trends of people's consumption during the Spring Festival, and then formulate more targeted promotion strategies.

About the Spring Festival Marketing Plan (Selected Chapter 6)

1. Purpose of the party:

In order to strengthen the cohesion of hotel employees and enrich the cultural life of the hotel company; to express the hotel’s commitment to the employee festival Care and greetings, while giving employees a stage to showcase their talents, allowing leaders and employees to gather together to happily summarize the past and look forward to the future, and spend the 20__ Spring Festival together.

2. The theme of the party:

"Golden Ox celebrates the New Year, Yuzhu welcomes the New Year" Gala

"Yu Zhu welcomes the New Year" Theme of the party: with literature and art The program is mainly about performances, showing the talents and spiritual outlook of employees, and at the same time, it is interspersed with lively and lively game shows to improve the interactivity and participation of the party. It truly has the effect of getting together with all employees and helps to further improve the relationship between colleagues and cadres and groups. Cultivation of harmony, team awareness and collective sense of honor.

3. Party time:

The evening of February 3, 20__

4. Party venue:

17F Conference Hall

1. Balloons, lanterns, ribbons, etc. are arranged around the venue. The entire venue should reflect a harmonious, peaceful and festive atmosphere. At the same time, the stage should take into account the convenience of the audience during the interactive session.

2. Stage background setting: "Spring Festival Gala" font.

3. Multimedia equipment: projector × 1, projection cloth × 1, small TV × 1, 4 microphones.

4. Place on the party table: candies, fruits, melon seeds, peanuts, etc.

5. Prepare small gifts for party interaction.

5. Party participation:

All employees and leaders of each unit

6. Party features:

1. Party The most outstanding thing is that it is lively.

2. The host mobilized the atmosphere, and the atmosphere was enthusiastic on and off the stage.

3. The highlight of the party is care and encouragement.

4. The leaders’ speeches expressed encouragement and care, and the program content focused on joy, unity and inspiration.

7. Party program tasks:

1. No less than 5 programs for the guest room department and catering department.

2. There should be no less than 4 programs in the front office.

3. The General Department shall have no less than 3 programs.

4. The Security Department shall have no less than 2 programs.

Note: Departments can jointly prepare performances.

9. Preparation process arrangement:

1. Before February 1, 20__, each department will submit the party program to the general office.

2. The lyrics for the party will be completed on February 1, 20__, and the general office will assist the host to complete it.

3. On February 1, 20__, the preliminary rehearsal of the party program will be held on 17f.

4. The items required for the party on February 1, 20__ are in place.

5. The decoration of the party venue was completed on February 1, 20__.

6. On February 1, 20__ at 14:00pm, there will be a series of rehearsals in the large conference room on 17f.

7. Complete the placement of items at the venue at 7:00pm on February 3, 20__.

8. The party officially started at 9:00pm on February 3, 20__. About the Spring Festival Marketing Plan (Selected Chapter 7)

Activity theme:

Golden rooster welcomes the spring, golden eggs bring happiness

Activity time:

Starting from the evening of the New Year's Eve to 22:00 on the 15th day of the first lunar month

Purpose of the activity:

I hope that the New Year will have a new atmosphere in 20__ and good luck in the Year of the Rooster. Taking advantage of the Taizhou people's habit of seeking good luck from good omens, the Spring Festival/Lantern Festival holds promotions such as the Golden Ox to welcome the Spring and the Golden Egg to send happiness.

From the Spring Festival to the Lantern Festival, all enterprises and units have holidays, and the mainstream customer base of Garden Villa consumes less during this period. Therefore, this year's event is to attract friends who are not home during the holidays/or gather in small groups. A group of entertainment people doing activities together. Use entertainment to attract customers' attention and increase hotel room occupancy rates.

Activity content:

Customers who stay for more than 1 day during the activity period and whose room price (280 yuan/room) is lower than this price cannot participate. Customers who spend more than 1,500 yuan on food and beverage in one time will not be able to participate. Everyone can participate in the Golden Ox Welcome New Year event. The number of golden eggs is limited to 100 per day. After checking in or when checking out for food and beverage consumption, you can receive a lucky card at the front desk or checkout point. It is valid on the same day but not the next day. , with the card, you can go to the lucky golden egg forest next to the front desk to choose the number of golden eggs you like, and smash them hard, and gold flowers will splash out, and luck will come in an instant, bringing holiday blessings and condolences to the guests who come to the hotel to spend money. . Guests can go to the mall with the dropped prize card to claim the printed prize. On the day of the Lantern Festival, there is also a lantern guessing activity.

Hotel layout:

1. Hotel periphery

Hotel periphery advertising promotes various holidays. A row of yellow chrysanthemums is placed in front of the advertising space. Hang craft firecrackers on the sides to attract attention.

A string of red lanterns is hung above the entrances and exits on both sides of the hotel. On the lanterns, you can write words such as New Year greetings and Garden Villa.

A banner was hung under the awning of the hotel, Taizhou Garden Villa, wishing the people of the city a happy New Year!

Small red lanterns were hung on a row of osmanthus trees outside the hotel.

A pot of New Year oranges (about 2 meters) is placed on both sides of the gate, and a row of yellow chrysanthemums (30 pots) are placed along the glass. The base is wrapped in gold cloth.

The four pillars are wrapped in red velvet. On the top of the pillars is a cow's head, and below the cow's head are two giant couplets with gold characters and red background.

On the glass windows on both sides of the revolving door, where the snowman is now placed, there is a pair of golden boys and girls, holding Chinese knots/gold ingots in their hands.

A golden bull and a large gold ingot are placed on the square lamppost next to the pillar under the awning. When the spotlight shines on it, it looks very grand.

2. Hotel Lobby

In the center of the lobby, between the two pillars, there is a large plum tree. It is wrapped in golden cloth and surrounded by yellow chrysanthemums. The plum trees are hung on the branches. Red envelopes, Chinese knots, and peach charms were used as the theme scenery. On the marble wall under the railing above the plum tree, a picture of golden cows welcoming the spring and a hundred flowers blooming was posted on the marble wall, allowing the artist to design:

The four large pillars in the lobby were surrounded by red cloth , a large Chinese knot is hung on the top of the pillar, and a large golden character is affixed to each pillar, forming auspicious words such as "Garden to welcome the Spring" or "Gongxi Prosperity", "Fu to the Garden", "Year of the Tiger" and other auspicious words.

The lobby escalators and railings retain their Christmas decorations.

The lampposts at the entrance of Jiangnan Restaurant are affixed with Chinese knots or statues of golden boys and girls. The lampposts are surrounded by yellow chrysanthemums, which makes them look magnificent, and craft firecrackers are hung on both sides of the door.

The rest area on the right side of the main station has been removed and arranged into a lucky golden egg forest for customers to smash golden eggs. Hang up the golden eggs.

The reception desk retains the Christmas decorations, the words Merry Christmas in the middle of the heart-shaped ornament behind the wall are removed, and Santa Claus in front of the computer is replaced with a golden boy doll or a plush cow doll.

A large Chinese knot is hung in the middle of the two elevators, craft firecrackers are hung on both sides of the elevator, and KT board advertisements for joint promotion are placed in the elevator.

The glass in the shopping mall is decorated with Chinese knots, small red lanterns, and the word "福" is pasted on the glass door.