Do individuals have to pay for Taobao live broadcast?

Taobao live broadcast itself does not need to pay any fees. However, as a key figure in the live broadcast, the anchor will charge a certain commission. Generally speaking, the commission distribution of Taobao Live is 1:2:7, which means that 10% of the revenue goes to Alibaba, 20% goes to Taobao Live, and the remaining 70% goes to Taobao Live. Then the organization will distribute it to the anchor according to a certain proportion. In addition, if you want to improve the exposure during the live broadcast, you may need to pay a certain promotion fee, so that the live broadcast can be pushed to more potential audiences. If you want to sell goods through live broadcast, you may need to pay a certain promotion fee to improve the exposure of goods in live broadcast. It should be noted that there are some requirements for the opening of Taobao live broadcast, such as a diamond in the store and 10,000 micro-amoy fans. At the same time, Taobao will also review and evaluate the people who broadcast live. They will comprehensively consider the anchor's commercial strength, influence, sales ability and compliance with the platform regulations to decide whether to give the qualification to open the live broadcast.