Market characteristics and advantages of Zhongshan Longrui International Garment City

After 13 years of development, Longrui Clothing Wholesale Market has initially formed its own new role positioning, which is the "dual operator" strategy: one is a comprehensive service operator for the clothing industry, and the other is a professional market. Brand operator.

Longrui International Clothing Wholesale Market attracts clothing manufacturers from Guangdong Province and even the whole country to set up production, and based on this, it has been built to integrate fashion design and display, business office, logistics and warehousing, catering and entertainment, talent training, finance The industrial chain of a series of links such as services will enhance the agglomeration efficiency and scale effect of the garment industry in Zhongshan, make full use of the interactive relationship between the garment manufacturing industry and the circulation industry, use the park's resource agglomeration advantages to nurture clothing brands, and use market advantages to promote clothing brands.

At the same time, Longrui International Clothing Wholesale Market will also actively develop the online clothing trading market - Huomanduo. Currently, it is working hard to organize a group of well-known clothing brands with good growth potential and great development potential for online retail agency and hosting. and other clothing trade businesses, through the "Full-stocked Longrui Special" format, gradually establish commercial outlets in cities at all levels across the country, and eventually become a clothing retail service provider. At the same time, it helps brand clothing companies broaden their business channels and realize their brand expansion strategies.

Market advantages: It has a favorable geographical location, near Fuhua Terminal, with convenient transportation and large flow of people. In addition, the clothing industry chain has basically been formed around Longrui Clothing Market, which has the advantage of scale, such as Shaxi, a famous casual clothing city, and the surrounding clothing markets such as Guangzhou and Dongguan. The most unique advantage is that Longrui Clothing Market specializes in casual wear and jeans, and the styles and workmanship of the clothes are relatively exquisite and fashionable, while Guangzhou Clothing Wholesale Market mainly sells mid- to low-end women's clothing wholesale. The market positioning is different, and the advantages are naturally there. no the same.