How to form an effective e-commerce team?

The standard of e-commerce organizational structure is four departments: operation department; Design department; Customer service department and logistics department. The specific division of labor is as follows: 1. The operation department is the core department of e-commerce, and they will operate the whole project and achieve the sales target of the project. The main business work is as follows: 1. Data analysis, through which the promotion direction is determined and the scheme is planned. 2. Promotion planning, in order to achieve sales targets, regularly plan activities to increase sales. 3. Page optimization, through data analysis and long-term promotion experience, put forward the requirements of page and copy modification to improve the conversion rate. 4. Clear division of labor, SEO optimization, community marketing, active marketing, event planning, etc. There are about 6 people in general, who make marketing strategies and targets every month and drive all departments to help achieve the targets. Second, the design department 1. Home page design, a good home page is the facade of e-commerce, the embodiment of strength, and determines the development of customers. 2. Baby details, the baby details page is directly related to the conversion rate. In the current situation of fierce traffic competition, it is particularly important to improve the conversion rate. 3. Image processing, the image processing ability of the design department for customers' products is often the addition and subtraction of customers' long-term cooperation, and product shooting may also be involved here. If the design department still has this ability, it will often create more value in the added value of customers' business. The above is the basic work, and the most important thing is whether the core designers can cooperate with the operators' ideas and design good pages. The General Staff Department is staffed with 3 people, including 1 designer and 2 artists who have the ability to put the design concept into practice. . Customer service department 1. Pre-sales reception, direct contact with customers, requires familiarity with their own products and Taobao rules, and has certain sales ability and experience. 2. In-sale maintenance, after the customer clinches a deal, there will be a gap period during the receiving period, which needs customer maintenance and tracking to improve the praise. 3. After-sales treatment, it is very important to deal with the problems raised by customers quickly and accurately, patiently, professionally and efficiently. The general staffing is 3 people, depending on the actual sales situation. Fourth, the logistics department 1. Docking orders, exporting order data in the background and converting them into logistics sheets. 2. Packaging and distribution, responsible for packaging and distribution package installation. 3. Responsible for the interface of logistics companies, and need to have certain logistics cost analysis and control capabilities. In the early stage, two people can be deployed to control the delivery speed and check for leaks. Five, you can set 1 around six tasks, product positioning and procurement; 2, picture shooting; 3. Background management and promotion; 4. Online customer reception; 5, warehouse management personnel delivery; 6. Complaints and handling. Sixth, according to different situations, the following methods will be adopted: 1, choose outsourcing to operate; The advantage is low risk and low cost, and the disadvantage is poor controllability of enterprises. 2. The advantage of establishing an e-commerce team from employees in IT or sales departments within an enterprise is very stable, but the disadvantage is that the cycle is long, and enterprises need to support corresponding incentive and training systems. 3. Directly acquire the online sales team familiar with the industry, or recruit talents familiar with the operation of the industry.