What is the mystery of the Disney Zhengzhou project?

On February 14, many staff members from various departments of zhongmou county and Zhengzhou International Cultural and Creative Industry Park in Zhengzhou City, Henan Province replied that "Zhengzhou Project in Walter Disney" is not a paradise, but the project does exist, and the cooperation with Walter Disney is "definitely there".

As Walter Disney Company explicitly denied any investment projects in Henan Province, the "Zhengzhou Project in Walter Disney", which was just included in the list of key projects in Henan Province on 20 17, was in an embarrassing situation.

Walter Disney: There are no investment projects in Henan.

A few days ago, Zhengzhou Municipal Government announced the Notice on Breaking down the Investment and Starting Tasks of Key Projects in Provinces and Cities in 20 17. Among them, "Zhengzhou Project in Walter Disney" with a total investment of 3 billion yuan was listed as the provincial key project in 20 17. According to public information, Walter Disney Zhengzhou Project is located in Zhengzhou International Cultural and Creative Industry Park, zhongmou county, Zhengzhou City, Henan Province. This news has sparked speculation about whether Disney will build a third park in China after Shanghai Disneyland and Hong Kong Disneyland.

The denial from Disney Company makes the "Zhengzhou Project in Walter Disney", which has just entered the key projects in Henan Province, look awkward in an instant.

Zhongmou county: There must be a project, but it's not a paradise.

According to Walter Disney's public information, its main businesses include: radio and television media, theme parks and resorts, film and television entertainment, consumer products and interactive media. It can be seen that "selling animation, culture and consumer goods of Disney IP" disclosed by people familiar with zhongmou county government departments only involves a section of consumer goods business in Walter Disney, and has nothing to do with theme parks and resorts.

Where will the 3 billion investment be used? Insiders said that the project also includes the construction of a commercial street. "This commercial street is still relatively large," the insider said.

"We don't know why Walter Disney said this."

According to the public information released by the official websites of Zhengzhou Municipal Government and zhongmou county Municipal Government, Walter Disney will rely on Zhengzhou International Cultural and Creative Industry Park to conduct e-commerce transactions after he settles in Zhongmou, mainly covering Disney cultural derivatives, animation and consumer goods licensing business and e-commerce retail business, including Disney, Pixar, Marvel Comics and Star Wars. In addition, Disney will also cooperate with local e-commerce strategic partners to purchase Disney consumer goods from Disney franchisees.

According to public information, Zhang Zhizhong, Chairman of Walter Disney Greater China, attended the signing ceremony of 20151910.

According to the front page report of Henan Daily on 20119, Xie Fuzhan, then governor of Henan Province, also met Zhang Zhizhong and his party in Zhengzhou on 20 15+0 18. Zhang Zhizhong once said: "I am full of confidence in the opportunity of close cooperation with Henan, full of expectations for the prospects of cooperation, and willing to make due contributions to the development of cultural undertakings in Henan."

But just over a year later, Walter Disney Company completely denied the existence of any investment projects in Henan through China Securities Network. Regarding Walter Disney's denial of investment projects in Henan, the relevant person in charge of Zhengzhou zhongmou county and the staff of Zhengzhou International Cultural and Creative Industry Park expressed "incomprehension" to this reporter.