How to make the recruitment brochure more attractive and how to make the recruitment brochure more attractive?

The following methods are more attractive to the recruitment brochure.

1, position

As detailed as possible, in addition to indicating the job title, it is best to add the main work content. As mentioned in the above message, if you search for keywords on the platform, I believe that the post of "copywriting planning" will come out. The positions are exactly the same, even the wages are roughly the same, so it is difficult for people in different places to tell whether the enterprise is good or not.

Therefore, candidates will not look carefully one by one, but will only focus on the highest-paid job advertisements. If "copy planning" is changed to "food program copy planning", "public welfare micro-film copy planning", "film and television advertising copy planning" and so on. Coupled with the main work content, is it different, and does it also increase the interest of candidates?

2. Corporate avatar

In order to verify the importance of corporate avatars, I went to several platforms for verification. Later, it was found that some job advertisements did not have corporate avatars, not to mention that candidates felt that such enterprises were unreliable, even those who did not look for a job felt unreliable!

Therefore, corporate avatars are really important. Generally speaking, the corporate avatar should be the company's LOGO, and it is specially designed. Can't do anything special. Showing a picture with the company name written on a white paper will make candidates very frightened. How to choose the job advertisement of your enterprise? Does not exist!

3. Salary setting

Salary setting is also a big BUG, and many HR people are also very honest. When writing salary, write a specific value or a small range. If the post salary is higher than the average, there is no problem, but the post salary is far below the average. Candidates will not choose such salary.

For example, the average salary of fresh graduates in an industry is 3000, but the company's post salary is around 2500, which is obviously not competitive, so the salary should be set at: 2000-3500, giving a buffer stage. Make your job advertisement competitive, then consider other factors. Of course, don't adjust the salary range to 2500-5000 in order to make your job advertisement more competitive. The interview will be very embarrassing.

4. Welfare environment

Most people's wishes come from internal needs and external stimuli. The internal demand is whether they want to find the job we can provide, and the external stimulus is to let them see the benefits they can get from applying for the position. Therefore, advertisements should also include: the salary and benefits that employees can get, training and development opportunities, challenging jobs and responsibilities, the possibility of self-realization and so on.

When writing benefits in recruitment information, we should also emphasize the cultural construction of enterprises, pay attention to the internal training mechanism, promotion mechanism, good working environment and amateur cultural life in order to win the favor of job seekers. These are all issues that job seekers care about.

5. Keyword setting

Keyword setting must be available! And it must be a keyword with a large search volume. This can assume that you are looking for a position in this field and how you will search. And you can set keywords according to the recruitment requirements and professional information given by the recruitment department.

6. Update time

As long as the position is not recruited, the job advertisement should be updated as often as possible. In addition to updating the time, we should also update the general typesetting content. However, one thing must be noted. If it is full, please take down the job advertisement as soon as possible.

7. Advertising typesetting

A good job advertisement layout must be unique enough to attract attention. This requires that advertisements can be designed with unique and distinctive layout, length, title, font, color or pattern, and the best effect can be achieved with appropriate media and advertising space.

If you don't have a unique idea when you do a job advertisement, you should also consider the integrity of typesetting, which means that the whole job advertisement is complete at first glance, not fragmented. Tone should be uniform, style should be consistent, and typesetting should be regular.

8. Vivid language

If you want to attract the audience's interest on the basis of attracting their eyes, you must design points or surfaces that can attract people's interest. So there will be higher requirements for language expression. Try to be vivid, sometimes you need to bring a sense of humor. However, no matter how the language is expressed, you can't bring rude sentences, which is the most basic etiquette in job advertisements.