Personal work plan of marketing department

Ruthless Time The old man walked silently and hurriedly like a cold wind, and we will usher in a new round of efforts, so we need to write a work plan well. What problems should I pay attention to when writing a work plan? The following is my personal work plan of the marketing department. Welcome to read it. I hope you will like it. Personal Work Plan of Marketing Department 1

In the upcoming marketing year of 2xx company, the marketing department will continuously upgrade and improve the responsibilities and work structure of market research, make it deepen and refine, and play its due role on the basis of finding its own position.

My work plan for the first half of 2xx is mainly based on the following aspects:

(1) Perfecting and enriching the existing work content and structure of the market research of the marketing department

At present, the market research work of the marketing department mainly includes regular sales analysis reports of projects on sale, monthly market research reports of major cities and special research reports of typical enterprises, etc. In the future, the research level and scope can be expanded in a timely manner. Increase the national real estate regular research report, specific product regular research report, promotion media regular research report and other forms. Expand the geographical scope of research from the project area and major cities to the whole country, and expand the research level from the project and macro market to the level of products, marketing and promotion.

(2) expanding the content and level of special research

At present, market research is limited to the macro-policy of the industry, sales market, land market and other levels. In the future, it should develop in the direction of products, marketing promotion strategies and techniques, and customer demand thematic classification research.

(III) Expanding the scope of consulting work

In addition to conducting professional market research to provide reference suggestions for leaders, we should also actively participate in the market positioning, product planning, project marketing strategy, promotion strategy and sales execution of new projects from the perspective of our own work and specialty, so as to provide necessary forward-looking opinions for leaders' decision-making, reduce the pressure of later sales, and try our best to avoid repeated mistakes and problems. At the same time, it provides overall sales support for the whole planning of the project, and provides all-round support at all levels, such as professional regional research, product feasibility study, market forecast and sales analysis, from land acquisition-early project establishment and planning and design-mid-start to opening-post-sales stage.

(4) Improve the corporate brand of the company

By publishing in the company >; Set up a market column. Activate the company's corporate culture, enhance the professional ability and market sensitivity of the company's employees, and expand the company's brand influence. Each issue provides 1-2 professional market analysis articles, so that all employees of the company can improve their professional information and stimulate different levels of thinking and reference on market dynamics at different levels. Personal work plan of marketing department 2

1. Marketing function:

Marketing department is directly responsible to the general manager of sales, and is the soul of the enterprise. Its work function plays an important role in production, sales and service, and is a core part of the sales link. As a marketing department, its important job is to assist the general manager in collecting, formulating and executing. The standard to measure the work of the marketing department is whether the sales policy and promotion plan are scientific and whether the implementation is rigorous.

1. role of the marketing department: directly responsible to the general manager, and assisting the general manager in market planning, formulation and implementation of sales plans. Supervise and urge the sales department to carry out the annual work plan. Comprehensively coordinate the work functions of various departments. Is the soul of the enterprise.

2. Working standard of marketing department: accuracy, timeliness, coordination, planning power and planned execution

3. Working function of marketing department: making annual and quarterly sales plans and assisting the sales department to implement them. Coordinate all departments, especially the R&D and production departments. Organize the sales department to conduct a series of trainings. Monitor the sales cost, increase or decrease the guidance to the sales area personnel, regulate and formulate, supervise and implement the necessary sales promotion. Training on management, construction, shopping guide and supervision of specialty store image. Statistics, induction and arrangement of sales customer files. Collect sales and market information in an all-round way, sort out and form a plan and submit it to relevant departments.

II. Work Plan of Marketing Department

1. Make a 17-year sales work plan: analyze the existing market situation and sales situation scientifically and rigorously, foster strengths and avoid weaknesses, seek opportunities, and make work tasks and work plans for the marketing department and sales department in 2xx.

2. Optimize the sales organization structure: carefully analyze and understand the current organization structure of the sales department, according to the rationality of the market situation, and on the premise of intensive market cultivation, streamline the staff, control the sales cost, tap the potential of the staff, stimulate the work enthusiasm, feel the work pressure, and strive to do a good job in their respective market sales.

3. Strictly carry out training and improve the team's combat capability: concentrate on training and strive to make all employees fully master the company's sales policies, product knowledge, applied technology knowledge and marketing theory knowledge, and form a learning team, a competitive team and an innovative team.

4 scientific market research, supervision and assistance in marketing: the core work of the marketing department is to assist and guide the sales department and various regions to continuously enhance their brand power and consolidate their sales power. Therefore, the marketing department must constantly understand the market, visit the market, investigate competing products, analyze the reasons, find out the gaps, report to the general manager according to the actual situation in each region, and give clear sales guidance ideas, ideas and methods to each region. All of the above are in the form of tables, and all regional managers must complete the functions of coordinating departments and establish a good corporate culture on a monthly basis: Administration and Personnel Department: The functions and responsibilities of the administration and personnel department are to be directly responsible to the general manager, coordinate the work of various departments, establish a complete personnel file, formulate a scientific talent competition reward and punishment mechanism, and inspect the work of personnel in various departments, so as to continuously reserve talents for enterprises, tap the potential of sales personnel and explore the market situation under the advice of the marketing department, scientific figures, events and market conditions.

r&d production department: the responsibility of the r&d production department is to take the market demand as the guide, constantly optimize the product structure and function, grasp the product quality, strictly implement the ISO— 2xx quality system, and introduce competitive products to the market through market demand. Therefore, the marketing department will provide market information, competing products information and sales information every month, so that the department can grasp the new market trends and navigation marks in a timely, objective and scientific manner, constantly adjust the shortcomings of its own products, and develop and produce good products suitable for customers and market needs for enterprises to win the market and customers.

sales department: the sales department is the vanguard of the enterprise, a scout close to the market and a hard weapon for the development of the enterprise. Their duty is to constantly open up sales channels, seek the most suitable strategic partners for the development of enterprises, constantly push the products of enterprises to the market, and provide scientific cutting-edge information to the market at the same time. On the premise of capturing market information, the marketing department, combined with the actual situation of enterprises, formulates a powerful market plan and sales strategy, which plays the most powerful role in establishing the "soul" of enterprises.

finance department: directly responsible to the general manager. If the marketing department is the "soul" and the sales department is the "pioneer" and the "bomber", then the finance department is the "gateway" of the enterprise and the "artery" of the enterprise's operation and healthy development. Its responsibility is to formulate the scientific annual budget and settlement of the enterprise, make the profits of the enterprise and provide the general manager with reasonable production cost budget and marketing budget in time. As a marketing department, we should formulate reasonable promotion plans and expenses in combination with the actual situation of the enterprise, the actual situation of the market and the actual situation of customers, and submit them to the general manager or communicate with the finance department to make them practical and maximize the development benefits of the enterprise.

Market Stay and Logistics Department: directly responsible to the sales department. Their duty is to know the order information in time and hand over the production steps in time, and deliver the products to the destination and customers safely with the fastest speed and lowest logistics cost, so as to provide the best service for the sales department. As a marketing department, we should advise, guide, supervise and assist their work.

6. Seize market opportunities and formulate and implement sales promotion.

7. Collect information and feedback, and correct the sales plan in time. Personal work plan of marketing department 3

I. Main performance indicators and completion

Completion of main performance indicators of marketing department in 2xx:

As of xx, xx, XX, XX, our company has developed two secondary cooperation outlets, Lushan and Wugang. Because there is no professional marketing specialist in charge, the sales situation of the second network in 2xx is not optimistic. As of December 31, the second network in 2xx sold a total of 18 units. In October of 2xx, our company ended its cooperation with Lushan Shunfa and started cooperation with Lushan Grand Unity Automobile Trade City. The form has improved, mainly because the business philosophy and mode of Lushan Grand Unity have been greatly improved, including the formal construction of the site. In addition, with the opening of the new store, the energy and personnel invested by our company are relatively in place, and the follow-up is relatively tight in the later period, which prompted Lushan to sell 6 units in November.

ii. review of the main work of the marketing department. the main work of the marketing department in 2xx includes the following aspects.

1. Summary of market activities

First quarter

January: Welcome to the Spring Festival, a lucky ceremony-this activity was well received by our customers, which not only greatly increased the number of customers coming to the store, but also promoted sales, and also effectively improved the visibility of Guangqi Honda and our store.

February: Automobile Culture Publicity Corridor-let customers understand the four models of Guangqi more deeply through the platform of Automobile Culture Corridor. In the good communication between sales consultants and customers, customers recognize and affirm our brand and strengthen the image of four models as trustworthy and high quality.

March: glory * * *, feedback from Chun Qing-according to the sales consultant's reaction to the sales situation, we know that this activity has obvious effect, and the amount of incoming electricity has increased obviously. Up to today, since the activity, we have sold 2 sets (including one in Ruzhou), ordered 7 Accords, 2 Odyssey, and 1 Fengfan, with a total of 63 incoming batches and 14 incoming batches for the first time, and the total number of calls.

in March, it sold well for 2 million yuan, giving it to Guangben-this activity actively reduced the inventory, eased the pressure of capital turnover, increased the market share, and finally increased the sales volume and achieved the task.

March: Eagle City Spring Car Festival-This auto show focuses on Fit and Fengfan, with the theme of "The Age of Light Dancing and Flying", highlighting the flavor of the times, and featuring promotional activities to attract users and achieve sales results.

the second quarter

April: Expo Tour-Guangqi Honda followed the trend of the Shanghai World Expo in May of 2xx, and with the strong influence of this World Expo, launched the free experience tour of "Buy Accord and Watch the World Expo". After the promotion of this event, the number of people who came to the store to see cars increased significantly, which was very attractive to users who were interested in buying Accord in the near future. Accord orders sold a total of 43 sets.

April: Eagle City's first spring car group buying festival-after summing up the shortcomings of two consecutive auto shows in March, we strengthened the training of sales consultants in the early stage of this auto show and made detailed preparations for the early stage of the auto show, which made all sales consultants in good spirits and good atmosphere at this group buying festival, although they did not meet our predetermined sales targets. However, this auto show also achieved a very good sales result.

May: China Celebrity Fashion Culture Tour-China Celebrity Fashion Culture Tour is a high-end cultural publicity activity aimed at high-income and high-grade people. The main media promotion of this activity is Pingdingshan TV Station and Pingdingshan Radio Station. Our store is the sponsor of this activity, and the brand awareness of Guangqi Honda Dejia 4s Store is improved with the help of two strong media advantages. Strengthen car owners' cognition and loyalty to Guangqi Honda brand, and pave the way for word-of-mouth publicity in the future. However, this activity did not play a good role in supervision and implementation, resulting in very low customer registration. I hope to strengthen the supervision and implementation of the activity in the future.

May: Thanksgiving feedback, fifth anniversary celebration-on the occasion of our store's fifth anniversary celebration, we specially launched gratitude feedback and substantial preferential policies to give customers real discounts and achieve a better sales during the celebration.

June: Guangben Sijie Charm Technology Upgrade went on the market for a snap-up-through the sales mode of limited time closing, combined with cultural performances, the atmosphere was created at the scene, and a powerful ultra-low promotion scheme was adopted, which made everyone happy to book a car in entertainment and joy and achieved good sales.

Third quarter

July: Eagle City Summer Night Car Appreciation Meeting-In the hot summer, we participated in the splendid summer night car appreciation meeting, allowing consumers to enjoy cars in a comfortable summer night environment, which effectively improved the visibility of Guangqi Honda and our store, and also improved the awareness and loyalty of car owners to Guangqi Honda brand, paving the way for future word-of-mouth publicity.

Fourth quarter

October: Eagle City Plaza Autumn Group Buying Festival-Auto Show is held in the cool autumn of October. Our company's special gift-giving policy can effectively attract customers, and the organizers and our company have made great efforts to publicize it. Radio, television, newspapers and text messages have great efforts and good results. The company's exhibition area is well located and the atmosphere is arranged at the main entrance of the square. Showed my good brand image

October: Songshitu went on the market-put Songshitu in a distinguished booth, which fully highlighted the dignity of Songshitu and attracted the attention of customers who entered the store, thus making the new car-Songshitu form a good reputation in Eagle City.

October: Jay Chou Stars Concert, which won the total naming right of Jay Chou Stars Concert, and held the launch conference of a new car-Geshitu in the middle of the concert, which was an unprecedented successful brand promotion. The scene included giant billboards, seats and other ubiquitous Guangben elements on both sides of the stage, and the general manager took the stage to announce that Geshitu was officially listed and sold in Pingdingshan, which laid a solid foundation for Guangben's reputation in Pingdingshan.

November: Lushan Second Network Group Buying Meeting-In this weekend activity, throwing golden eggs is one of the highlights. Customers who buy cars will order the lowest price and then throw out the lowest price, so that customers can really buy the lowest price, and enhance the brand image of Guangqi Honda in Lushan Second Network, laying the foundation for Guangben to open the market in Lushan.

December: Guangqi Honda feels grateful for 2xx and looks forward to 2xx appreciation meeting-the purpose of this activity is not to sell cars, but to really give back. The impassioned and humorous host on the spot makes the invited customers feel a little warm in the cold winter, which will also make Guangqi Honda form a better reputation in Pingdingshan and raise the reputation of Guangqi Honda brand in Eagle City to a new level.

2. Marketing activities

(1) The marketing department has directly promoted the sales process of the sales department and greatly promoted the' expansion' of the market channels through a series of marketing operations this year, including the titled Jay Chou Stars Concert and the year-end thank-you meeting.

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