Why is it difficult for Shenyang’s chicken racks to become popular across the country?

Speaking of Shenyang’s chicken racks, this kind of food simply makes countless Shenyang people want it. Shenyang's 2,400-year history, in addition to its rich historical and cultural heritage, also includes the interpretation of chicken racks. In Shenyang, as long as you want to invite friends out for a drink or for leisure and entertainment, many people will order a plate of chicken rack.

In Shenyang, there are many ways to make chicken racks. QQ chicken rack, sauce chicken rack, smoked chicken rack, boiled chicken rack, electric grilled chicken rack, sizzling chicken rack, spicy stir-fried chicken rack, spicy stir-fried chicken rack, there is nothing you can’t think of, only the ones you haven’t tasted. Each one of them makes you unable to stop. Regarding chicken racks, many people have asked me before. Some asked, "Why do people in Shenyang love to eat chicken racks?", others asked, "What is it like to eat Shenyang chicken racks?", and some asked me to recommend Shenyang chicken. From the store.

So I will not introduce more about Shenyang Chicken Rack. Friends who are interested can read my previous questions and answers, or comprehensively review the popular science about Du Niang. Here I will carefully answer the question "Why can't Shenyang chicken racks become popular all over the country?"

First of all, I feel that although there are various chicken racks in Shenyang, they lack a brand that is famous throughout the country. Take Shaxian Snacks and Zhou Hei Ya as examples. Both of these are native to the South. But it is also very popular in Shenyang. why is that? The key reason is that it tastes delicious and the price is affordable. But the chicken rack in Shenyang is also delicious! So we have to look at some other reasons. Both Shaxian Snacks and Zhou Hei Ya have a unified brand, a national chain, so they are uniform and retain their characteristics, making it easy for people to remember.

Furthermore, are the chicken racks in Shenyang suitable for the tastes of outsiders? Take Sichuan cuisine, which is very popular in Shenyang, for example. There are many Sichuan cuisine restaurants in Shenyang, and there are no independent brands. Why is it still so popular? Because the weather in Shenyang is cold, eating something spicy will warm you up. Moreover, spicy food tends to have a strong taste, which coincides with the eating habits of Shenyang people. On the other hand, if Shenyang’s chicken racks want to go out of Shenyang and spread across the country, they must suit the tastes of local people. Take another example, stinky tofu. This kind of thing is also very popular in Shenyang, but the stinky tofu eaten by Shenyang people is completely different from the authentic Anhui stinky tofu. Therefore, if Shenyang’s chicken racks want to go global, they must make appropriate changes based on local tastes.

Also, Shenyang’s chicken racks do not have scale effects in other places. Take the Hangzhou Xiao Long Bao on the streets of Shenyang, for example. Although there is no unified brand, and each Hangzhou Xiao Long Bao shop is small or even inconspicuous, why is it so popular in Shenyang? I feel that apart from the taste, it’s also because there are so many xiaolongbao shops in Shenyang. Basically, there are one or two near every community. It is difficult for people in Shenyang not to accept this indiscriminate concept implantation. On the other hand, there are basically few chicken rack stores in Shenyang in the south, so there is no scale effect.

Furthermore, there are similar foods in other places, which faces the problem of substitution of similar products. In the south, people call chicken racks "chicken shells." Although they are not as enthusiastic as Shenyang people, they still have similar foods. If Shenyang’s chicken racks didn’t have unique characteristics, it would be difficult for them to be accepted by outsiders.

The above is my answer, comments are welcome!

Let me tell you why chicken racks are so popular. The first time I ate chicken racks was at a noodle restaurant. It was about 1989-90.

Why is it in a noodle restaurant? Because the old soup used to cook the chicken rack is for chicken noodle soup. Then the cooked chicken is shredded by hand, and the guests can eat it, killing two birds with one stone.

During the restructuring of the Northeast, many people were laid off. Huanggu District and Tiexi District were heavy industrial areas, and many workers were laid off. Their incomes were low, so noodles, chicken racks, and beer, I remember At that time, the three items were supposed to be 3.5 yuan a***. It was too long, I was about 9 years old at the time.

Nowadays, eating chicken stand is just a kind of hobby, a kind of memory. It is not a delicacy, and it cannot be served as a serious banquet. It is okay for me to drink skewers of beer on the street. I want to spread it throughout China, too Difficult.

There are so many Chinese delicacies!

Chicken ribs are "tasteless" and it is a pity to throw them away if they are tasteless. This is the wonderful definition of this ingredient by the ancients more than a thousand years ago. Yang Xiu of the Three Kingdoms also lost his life because of this.

Chicken racks probably started to pop up in restaurants near Bayi Park in Shenyang in the early 1990s. At that time, the smoked chicken racks of Youjia Paradise Hotel were extremely popular, and later with the popularity of noodles With the rise of Shenyang, chicken racks have also entered the streets and alleys of Shenyang, and have flourished since then, forming a Shengjing characteristic that has lasted for thousands of years. Traveling all over the country, I’ve seen a rare food culture like Shenyang that eats chicken racks in a variety of ways and with perseverance. Why is it so popular in Shenyang but so rare in other areas (eating chicken racks)? That can't be spread.

He believes that the most fundamental reason is the ingredients themselves. Even if there are 10,000 ways to eat them and 10,000 flavors, the ingredients themselves are still tasteless. They are all caused by the ever-changing cooking methods and seasonings. of. We can take a look at Shenyang’s specialty products. Even though Shenyang’s culture has a long history of 2,500 or 5,000 years, what has been passed down? It’s really nothing. Those over 100 years old are rare. I bought a few bags of Bulaolin candy at the airport to give to out-of-town friends. It is the best Shenyang specialty real estate. Even if the chicken rack has Shenyang characteristics, no one dares to make Shenyang characteristics. Vacuum packed chicken racks for sale,. If someone really brings a Shenyang chicken rack as a gift and doesn't get scolded, you eat the meat and leave the bones for me.

So Shenyang people are not stupid, they don’t have the habit of carrying chicken racks thousands of miles away, and outsiders are not stupid either. No one likes to eat this crap.

For a product to become a hot seller, it must have its price advantage. Wholesale chicken racks cost less than two yuan each and are suitable for professional mass production and processing. Generally, they are about six yuan each. They have good profit margins and are moderately priced. In addition, Shenyang’s economy and people’s incomes have not improved. This item is suitable for bragging and talking about mountains and drinking wine. Therefore, Only Shenyang, a fertile environment for breeding, has made chicken racks popular and enduring.

I don’t know if it’s right or not, it’s just drunken nonsense.

But I really feel that the chicken rack in Shenyang is really related to the economy. The chicken rack culture has formed the cultural characteristics of Shenyang people and the economic characteristics of the chicken rack.

Shenyang My big Shenyang, in terms of food, has history but no inheritance; it has culture but no taste.

If we continue to chew down the chicken frame from generation to generation, then this generation will really be finished.

When the chicken rack culture collapsed in Shenyang, Shenyang’s economy took off.

Chicken rack is fun for us Shenyang people. As the saying goes: "It's better to give up a child than a chicken rack." An old man took his child to the market to buy a chicken rack. He smelled the aroma of a roasted chicken rack from afar and rushed there in three steps at a time. After I got the chicken rack, I remembered what else had happened? The child is lagging behind.

It is said that Shenyang people are the best at eating dumplings. They can be used for guests, birthdays, weekends, family birthdays, holidays, traveling, coming back from afar, gatherings of good friends, changes in solar terms...anyway, I can borrow some. Eat dumplings as an introduction. Not anymore, now we have added items, not only eating dumplings, but also eating chicken racks.

People in Shenyang eat chicken racks in a variety of ways. They fry, stir-fry, stew, stir-fry, roast, and steam. As long as they are cooked well, it will be delicious no matter how you eat it. Not only do we like to eat, but people "over there" also like to eat. No, Qingming Festival is coming soon. My sister-in-law said——

“Our dad loved to eat grilled chicken racks and sauced chicken racks before he was alive. I will visit his grave this year. Make some and take them with you, don’t let him keep talking.”

If we figure this out, it’s possible to turn Shenyang’s chicken rack into a well-known brand of gourmet food in China.

I studied at a university in Shenyang from 2005 to 2009. At that time, our school had not yet moved to the new campus, which was located in Tiexi. The school is surrounded by residential areas, full of small restaurants and farmers' markets, which are very smoky.

We students rarely go to the cafeteria to eat. The various foods in the surrounding area are cheap and rich in variety, which is enough for us to have three meals a day. Chicken racks are of course an essential food for Shenyang people, and they can be found everywhere.

At that time, I often bought chicken racks from two places.

The first place is the stall selling chicken racks at the school gate every night. The boss is a man in his thirties to forties and looks quite clean. He sells sizzling chicken racks, and you can smell the aroma even from a long distance from the stall. It's very fragrant. I still think that the most delicious way to eat chicken rack is actually the sizzling chicken rack.

My dinner usually consists of a sizzling chicken rack, two steamed buns, and sometimes a can of Snow Beer. You can have a delicious dinner for very little money, and I still miss that taste very much.

The second place is a Four Seasons Noodle House not far from the school. I often go there for lunch in the summer. I want a bowl of shredded chicken noodles, a mixed chicken rack, and a glass of draft beer. This combination is the best combination to cope with the hot summer. When the draft beer enters the stomach, it will be very satisfying. .

Think about it, these are things that happened more than ten years ago. Now that even the old campus has been demolished, things must have changed. The best period of my life may be my college days. I really miss the living conditions at that time.

As for why chicken racks have not become popular across the country, I think the main reason is the difference in taste between the south and the north. Think about it boldly, if the chicken rack is made into a duck neck, the taste may be popular. Anyone from Shenyang who wants to start a business might as well do some research and maybe make Shenyang’s chicken rack a national brand.

It's a pity to throw away the chicken ribs and tasteless to eat. When did Shenyang people have the feeling of chicken rack? To put it simply, people in Shenyang were very tired in those years, and large numbers of laid-off and unemployed people had nothing to rely on. This chicken skeleton was simply the cheapest feast, and the feelings were developed at that time. You people in other places do not have this experience, nor do you have this sentiment.

First, the region is remote. Many famous snacks in the Northeast cannot be exported, but dumplings have been promoted. Visually, Malatang is also doing well, but there is still a gap in scale. After all, the geographical location of Northeast China determines the consumer coverage area.

Second, taste. Salty and slightly spicy. The north and the Yangtze River Basin are okay, but the southeast coast is not so suitable.

Third, the management system. Businesses in the Northeast are relatively traditional, with small shops, mom-and-pop stalls, and barbecue stalls being the most common ones. But when it comes to becoming a brand and doing chain promotion, the difficulty behind it is great. A team and model are needed, and the Northeast regional culture and business genes are slightly insufficient. In other words, you can do it yourself, but you are not sure about attracting customers from all over the country to join.

Think about it, braised chicken, Yang Guofu, Heytea, etc., all have to work hard to promote and hype.

Fourth, food culture. This is a matter of opinion. Drinking in the Northeast, people are used to eating chicken racks and skewering skewers. Hubei and Hunan duck neck, stinky tofu. Sichuan rabbit head, duck head. Guangdong and Fujian eat small seafood. If it is not used as a staple food, but as a supplement, the chance of ordering is much smaller. It is also a fatal factor.

Shenyang chicken racks are famous, but the taste is not the best in Liaoning Province. Shenyang has a large population, sentiments and "history", so the sales of chicken racks are very good, as long as they are not unpalatable, they can sell well. Everything can be prepared for danger in times of peace. If it sells well, it is difficult to consider improving the taste. The QQ chicken rack that once made the people of Liaoning Province "relaxed and happy" now has many similar products, and many of them taste better than the "original". It is dozens of kilometers away from Shenyang. Life in Anshan is more comfortable and the competition in the catering industry is more intense. The chicken racks of "Old Four Seasons" used to be one of the most popular snacks there, but without the flow of people like Shenyang, the competition there is more intense. If it is not very delicious, it is almost impossible to gain a foothold in it. In this environment, many foods, including chicken racks, are advancing with the times. On the other hand, the taste of Shenyang chicken racks has not changed much and there is a lack of more powerful brands. QQ chicken racks, which were once popular in other cities, have no intention of continuing to develop. This is also It reflects the current mentality of many Northeastern people who want to live a more comfortable life and are unwilling to face greater challenges... If the mentality of practitioners is "there is no best, only better", it will be a different story

Eating chicken on the rack is a way to kill time. In many places, especially in economically developed places, people don’t have time to eat. Moreover, you should eat this kind of food with people you know well, regardless of the appearance, such as family, relatives, friends. Most of them are work friends in Beijing, Shanghai and Guangzhou, so it is not suitable.

Just like traditional snacks in Beijing, they were enjoyed by the poor in the past. Now that most people in China have entered a moderately prosperous society, their lifestyle and diet have gradually changed, and ordinary people can often eat the food of wealthy families in the past. This is the rejuvenation of the country, the progress of society, and the happiness of the people!

We are fortunate to be able to live in this era. This is the result of the bloodshed and sacrifice of countless martyrs. This is the result of the hard work of countless working people. We should thank them!