The main responsibilities of the marketing director

The marketing director needs to have strong planning ability, be proficient in the overall planning of activities, be familiar with the operation mode of various media, and have successful experience in large-scale marketing promotion; The following are the main responsibilities of the marketing director I have carefully collected. Let me share them with you and enjoy them.

Main responsibilities of marketing director 1

1, responsible for corporate brand planning, maintaining and promoting corporate brand positioning and image.

2. Be responsible for formulating the marketing strategy and plan of this brand and carrying out corresponding public relations activities.

3 responsible for organizing academic exchanges and active guidance on product quality and characteristics.

4, responsible for the hospital clinical quantity, etc.

5. Other matters arranged by the leaders.

Main responsibilities of Marketing Director 2

1, responsible for the overall planning, deployment and resource allocation of sales projects according to the company's overall strategy;

2. Participate in the formulation of the company's medium-and long-term sales plan, formulate the annual sales plan and plan and annual sales budget according to the company's overall sales target, supervise the implementation of the whole sales process, and achieve the sales target;

3. Break down sales tasks, formulate measures such as responsibility, power, rewards and punishments, and achieve sales targets through various means;

4. Plan the overall operation of the sales team, establish and improve various rules and regulations, and promote the standardization of sales team management;

5. Collect all kinds of market information, establish a good relationship with customers, feedback customer information in time, meet customer needs and improve customer satisfaction;

6. Participate in the negotiation and signing of major marketing contracts;

7. Responsible for market crisis public relations and customer complaints, and receive customers' visits;

8. Be responsible for the management and construction of the sales team, and provide training and guidance to the sales staff.

Main responsibilities of marketing director 3

1. Assist the President to sort out the comprehensive business development strategy, formulate the market expansion plan and organize its implementation, promote the construction of business channels and complete the next step of the company.

Business indicators achieved;

2. Responsible for the training and management of subordinate team members, supervise the team to provide customers with various businesses, products and services, and do a good job in customer development and service;

3. Be responsible for the brand promotion and publicity of the company;

4. Do a good job in the daily management of the staff of the departments under their jurisdiction, such as work log, attendance and assessment;

5. Do a good job in the recruitment and training of new people, and provide all kinds of business training, laws and regulations, and compliance risk education to the personnel of the departments under their jurisdiction;

6. Report the work plan and summary as required;

7. Other market work assigned by the leaders.

Main responsibilities of marketing director 4

1. Market research: Responsible for various market research activities such as industry research, customer demand research and competitor research, and provide feasible suggestions for the formulation of the company's product development strategy and sales strategy based on market forecast and analysis;

2. Product planning: responsible for the company's product demand planning, launching suitable products, cooperating with R&D department to formulate product R&D planning, participating in product review, and ensuring the timeliness of product update and the perfection of product structure;

3. Marketing: responsible for the definition of the company's new products, the planning and implementation of product promotion, including but not limited to the maintenance of exhibitions, advertisements and trade associations, in order to improve the company's visibility and reputation in the industry;

4. Brand building: responsible for managing the company's VI system and publicity work, and establishing the corporate brand image;

5. Sales support: responsible for assisting the marketing department to make annual market planning and providing pre-sales technical and product training support.

Main responsibilities of marketing director 5

1, responsible for the company's intervention in the introduction of product lines/orthopedics/in vitro diagnosis/general medical consumables and the market planning and promotion of products;

2. Innovate the business model according to the company's occupancy demand, and be responsible for planning and implementation;

3. Prepare market analysis reports on a regular basis, and make suggestions according to the industry development, market conditions and business development of the company;

4. Restore and maintain trade relations, government relations, trade associations and professional associations/experts relations;

5. Dispatch subsidiaries by stages, and guide and assist subsidiaries to manage or solve phased business problems.

Main responsibilities of marketing director 6

1. Assist the general manager to make development plans, implement sales policies and strategies, and ensure sales targets and market share.

2. According to the business development and operation plan, formulate and implement the sales unit training plan, improve professional skills, service level and performance ability, and promote the achievement of sales unit objectives.

3. Market strategy formulation and market development

Main responsibilities of marketing director 7

1, responsible for the establishment and dissemination of the company's brand and the formulation and implementation of the brand strategy;

2. Be responsible for the operation and management of the company's external media operation and agency operation;

3. Responsible for the packaging of the company's products and the output of the marketing plan;

4. Establish a sales growth system, and conduct product-related business training according to the output training plans at different stages.

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