Public relations planning book

Public relations planning template (1)

I. Activity background:

1) China has been a country of etiquette since ancient times. We contemporary college students should cultivate good self-cultivation, inherit the fine traditions of celebrities and learn the knowledge of public relations etiquette! Now, let's show our grace, release our youth, show our graceful posture, give full play to our wisdom and cleverness, and welcome our bright future.

2) In the year of 20 * *, 165438+1October, Flower City Guangzhou will usher in the world-famous16 Asian Games. We post-80s and post-90s young people should fully demonstrate the new etiquette attitude of paying equal attention to beauty and quality, and welcome guests from all over the world with fashionable, energetic, caring and intelligent images. At the same time, it will better demonstrate China's great power style as a state of etiquette, and show the spiritual outlook of today's harmonious society.

Second, the purpose of the activity:

In order to enrich the wonderful extracurricular life of college students in our school, let students learn the knowledge of public relations etiquette together, strengthen the cultivation of personal cultivation quality and temperament, make us more confident in our daily life and social interaction, and shape an image of both internal and external training for future employment.

Three. Theme: Welcome the Charming Asian Games with courtesy.

Four. Activity time: April 1, 20 * *—April 24, 20 * *

Verb (abbreviation of verb) Location: South District Outdoor Basketball Court

6. Organizer: Community Department of Zhong Kai Agricultural Engineering University.

Seven. Organizer: Human Resource Management Association

Eight. Sponsor: to be determined

9. Target: All students in zhongkai university of agriculture and engineering, male or female.

X. activities:

1, training team members on public relations etiquette.

2. During the competition, there are public relations etiquette knowledge, Asian Games manual knowledge quiz, talent display, public relations etiquette display, scenario simulation and other links to examine the comprehensive quality of the players.

3. According to the judges' scores, the champion of the championship season, the best goodwill award, the best popularity award, the best talent award, the best demeanor award and the best typhoon award were selected.

XI。 Activity flow:

A: Pre-publicity (April1-April 9): Through booth publicity, leaflet publicity, banner publicity and online publicity.

B: preliminaries (April 10): let the contestants take a written test, conduct the first round of assessment on the contestants through the knowledge of the Asian Games, and then select the contestants to enter the semi-finals according to the results!

C: rematch (April1March-April 14): Let the players who entered the first round have an interview to examine their qualities, and then select our finalists by online voting.

D: Final (April 24th): The final * * * is divided into four stages: I shape my image-I walk on the stage, I have my wisdom-Asian Games knowledge quiz, and I show my talents-talent show and sitcom. The catwalk stage mainly shows the individual style and overall image of the contestants. The costumes of the contestants include formal clothes, sportswear and casual clothes. In the knowledge question-and-answer stage, we mainly examine the players' language expression ability and etiquette knowledge, and adopt the form of interactive question-and-answer with the audience on the spot; The talent show stage mainly shows the talent ability and live performance ability of the players, including singing, dancing, musical instrument performance, martial arts, calligraphy and handicraft production. Situational drama is a drama performed by two groups of players according to the etiquette of the Asian Games.

Twelve. Propaganda work in the early stage of the competition

April1-April 2: Leaflets are widely distributed in schools.

April 3-April 4: Large-scale poster display and publicity

Send contest information in groups and publicize it in major Q groups; Propaganda of blackboard newspaper in classroom;

April 5-April 6: set up stalls in the south and north districts to publicize the registration and explain the applicants on the spot.

April 8: Relevant teachers or professional tutors will train the contestants.

April 9: Preparation before the preliminaries. Apply for the classroom and notify the relevant teachers.

April 10: preliminaries

April 13: rematch

April 24th: Final.

Thirteen. Basic finalization process

19: 28- 19: 30 Association promo and player style clips.

19: 30- 19: 40 host's opening remarks, and the contest officially started.

I shape my body.

Each player takes the stage in turn, walks on the stage individually, shows his own stage style, and then makes a brief introduction.

20: 00-20: 30 Asian Games knowledge quiz, the contestants take the stage in turn, each person has two questions, and if they answer correctly, they will get two points, and if they answer incorrectly, they will not get extra points. Then the audience will answer first, and if they answer correctly, they will get a gift.

20: 30-2 1: 10 individual talent show: each player takes the stage in turn to show his talents, and each player lasts about 4 minutes.

21:15-21:35 melodrama: The contestants are divided into two groups, each group performs a drama according to the etiquette situation, and the winning group will get collective points.

2 1: 40-2 1: 45 Shadow Stadium Performance: Invite the cheerleaders of the School of Management to perform a dance performance.

At 2 1: 50, the host announced the results of the competition and held an award ceremony.

The game ends at 22: 00.

Reward setting

Champion: 1 certificate of honor and trophy.

Runner-up: 1 certificate of honor and trophy.

Third runner-up: 1 certificate of honor and trophy

Merit Award: 7 honorary certificates and bonuses.

Best Goodwill Award: 1 person issues honorary certificates and gifts.

Best popularity award: 1 person presents honorary certificates and gifts.

Best talent award: 1 person presents honorary certificates and gifts.

Best demeanor award: 1 person presents honorary certificates and gifts.

Best Typhoon Award: 1 person will receive honorary certificates and gifts.

Public relations planning book template (2)

I. Theme of the event

I am my characteristic.

Second, the activity objectives

1. Let consumers know and understand the characteristic restaurants in Xiangxi and distinguish them from other local restaurants.

2. Establish your own brand, with characteristics, and have a good image in the eyes of consumers.

3. Try to let more consumers participate in the opening activities of the restaurant.

Three. active program

(1) Preparatory activities

1. Print leaflets, banners, posters and questionnaires, and publicize them in the city center the day before the event.

2. Buy necessary decorative items and activity prizes.

(2) Specific activity procedures

1. When the audience enters the venue, everyone will send out a leaflet to introduce the basic situation of the restaurant with Xiangxi characteristics, such as the restaurant's business philosophy, service concept and Xiangxi specialty dishes.

2. The restaurant owner announced the official opening of Xiangxi specialty restaurant.

3. There are prize-winning questions and answers, and the audience will talk about the specialties of Xiangxi. Answer a Xiangxi specialty and there will be a corresponding small gift.

4. Randomly select 20 spectators, taste and rate the dishes cooked by chefs in Xiangxi characteristic restaurants, and tell the difference from other restaurants. The audience who tells the most differences will get corresponding small gifts, and then count the scores of chefs and judge several chefs with characteristics and good taste.

5. There is a prize-winning question and answer, and the host asks some basic information about the restaurant, such as business philosophy, special dishes and so on. Everyone will get a new leaflet when they enter the stadium for the first time. Those who answer correctly will receive corresponding small gifts.