The children’s clothing store has been open for two months and I no longer want to work.

I no longer want to work in a children’s clothing store after two months of operation

I don’t want to work in a children’s clothing store after two months of operation. In fact, when it comes to opening a children’s clothing store, it is not very simple, because you will be faced with location selection. , decoration, recruitment, purchase and operation and management, many people don’t want to work in children’s clothing stores after opening them for two months. Let’s analyze the reasons together. The children's clothing store has been open for two months and I no longer want to work 1

The children's clothing store has been open for two months and it is difficult to keep going every day.

Persevere and make some improvements, otherwise you will definitely not have the confidence to persist if this state continues.

The main reason why it is difficult to open is the low store entry rate. This requires analyzing the environment of your store. If there is a mature business district environment and no one enters the store, it is basically confirmed that it is a problem with the image and style of your store's basic decoration. .

Then you need to adjust the store windows and displays to assist store activities to attract customers into the store. This operation will be simpler.

Notes:

1. The most important thing for opening a store is the flow of people (the same for online stores and physical stores). Physical stores rely on store location and rent to obtain To attract people, online stores rely on paid promotion to gain exposure. Because for physical stores, store location is very important.

2. Source of supply: The source of supply is relatively simple. Learn more about children’s clothing information from physical stalls or online and choose the best.

3. Combination of physical and online: the simplest and most popular is to use the circle of friends, and there are also more advanced short videos.

4. Service: Delivery and door-to-door fitting. Children’s clothing store opened for two months and no longer wants to work 2

15 reasons why children’s clothing stores are not doing well. Don’t make the same mistake!

1. Open a dark store in broad daylight

If the lighting in a children's clothing store is not bright enough, it will give the impression that it is about to close down. If you don’t want your customers to feel that way, turn on the lights. The primary goal of opening a store is to make money, not save money. The brightness of the store is directly proportional to the grade, at least brighter than competing stores.

2. Open a store for the deaf and mute when there are people and no one else.

Background music can increase customer patronage by 15%; soothing music can increase customers’ in-depth contact rate and increase sales. 30%; Play some cheering music before going to work. Playing light music from 13:00 to 14:00 in the afternoon can also relieve fatigue.

3. The display window is not attractive

If you want to sell the products, you must change them frequently. Only when there is a new scene every day can regular customers feel fresh every time they come; the window display frequency should be updated every 7-14 days.

4. The variety of goods is not complete, and the sales of goods are not prioritized.

Regardless of the size, every store has its main categories. Only by differentiated products can it attract customers. For target products (this type of product is the most popular in this store), it is necessary to exceed the average market share, invest major resources, and purchase in large quantities on a regular basis;

For must-selected products (comparison products), the price must be ** *, average share; for "one-stop" must-have convenience goods, we must achieve normal prices and pursue gross profit.

5. The shelf design is unscientific and the display area is too wasteful

Standard shelves and displays earn profits based on square meters. One square meter of area How much profit can it create for you? Can your golden point bring several times the profit of other points? If not, please adjust quickly.

6. Product display is not classified, and there is no difference between best-selling and slow-selling products.

The display does not reflect the "classification principle" and "associated display principle". Best-selling products lack sufficient display space and number of faces. Remember, retailing is "making what sells best sell better"

7. The prices of goods are not clear and the use of price tags is not standardized

If you want to develop healthily, start with small labels. rise. The price tag clearly indicates the price, which can be used for positioning display, quantitative distribution, and protecting best-selling products.

8. The special price method is monotonous

There are basically two methods: a fixed discount or a special price. In fact, what customers want is not a bargain, but an advantage. Learning the discount methods of supermarkets can make customers' shopping more enjoyable.

9. The display of new products is not obvious

It is necessary to establish a product elimination system and introduce new products. Note on new product launches: obvious display, poster instructions, and promotional activities.

10. Not paying attention to self-study and training

It is difficult for managers who never participate in training to develop and grow in fierce competition. Studying is a good living habit, insist on studying half an hour of training courses every day.

11. The shopping guide is diligent in selling goods but lazy in tallying goods.

The goods should be abundant but not chaotic. The shopping guide’s laziness in tallying goods is a management problem. Remember the five steps of leisure work: replenishing goods, cleaning, learning about goods, organizing documents, and adjusting displays.

12. Promotional activities are irregular and too infrequent

Remember, the essence of promotion is to increase opportunities to communicate with customers. The promotion frequency can be set as large-scale post promotions from the 1st to the 10th of each month, with discounts available every day of the week.

13. The number of gifts is small and the quality is poor.

If the gifts are not targeted and attractive, it is better not to give them at all. If the quality of the gifts is poor, it will become negative publicity.

14. Not making a business plan

Doing things without a plan costs trouble, money and time.

Please start self-analysis:

Plan breakdown: year → month → week → day, implemented for each shopping guide

Plan items: sales, gross profit , Number of new members

15. No meetings, not even morning meetings

Please remember: sales is 90% preparation + 10% introduction. A shopping guide's appointment is like an actor's appointment. He will not start his job without a morning meeting (physical, mental, etiquette, professionalism, and service five).

So, how to hold a morning meeting? Queue up: check dress and professional light makeup; say hello; shopping guide report; store manager training and comments; inform store status; motivate work goals. Children's clothing store has been open for two months and I no longer want to work 3

Why is the business of your children's clothing store bleak?

1. Opening a store without analyzing the market

It is a good thing to seize the time, but without analysis and planning, it is blind. Even if your business is small, you still need to invest money and energy, so do some necessary analysis before opening: Where to do it? What style to make? What price? Are your style and price consistent with the business district where you are? What do you want to make? Features?

Why should consumers choose your clothes to buy? If the answers to these questions are not clear, I think it is best to go to the market first to understand the market and future competitors.

The reason is very simple. You can’t sell high-end goods in low-end areas, because the people there are low-price consumers; you can’t sell trendy children’s clothing in the sports area, because people there are all buying sportswear. Something like that. This is not unique but problematic.

To make features, you must look for them on the basis of matching the style of the entire business district, rather than looking for so-called "features" and "differences" in categories and target markets, which will be counterproductive.

2. Don’t look at the market and work hard

Many newcomers only choose what they like when buying goods, without planning the goods they want to sell. It’s strange that they can’t sell them when they take them back. The customer does not know the goods. In fact, the guests you like may not like it. We need to study the preferences of the guests rather than yourself.

Therefore, when purchasing goods, don’t buy a lot of goods in a single style, but buy more items to see the market’s reaction. If the goods sell well, add more, and if they don’t sell well, remove them from the shelves or dispose of them.

3. Lazy but not diligent enough

As the old saying goes: diligence is better than playfulness. Success must be done more. Some people sit in the store every day after opening, waiting for customers to come to the door. Some may be nervous for a period of time at the beginning of the opening, but the excitement in the past is gone.

Do you open the door earlier than others and close later than others every day? Do you always stand at the door and look forward to the arrival of every customer? Do you often go to peripheral products to watch and understand other people's operations? Do you work with your peers? Exchange and learn from other people’s experiences? Do you often call suppliers to understand their situation?

Success will not come easily. We only have to be more diligent than others, and we must persist in our diligence.

4. Every product must be profitable

It is true that the purpose of doing business is to make money, but this is also the reason why many bosses cannot continue. Because they want to make money with every product. For children's clothing stores, popularity and customer flow are very important, which often determines how consumers feel when entering the store for the first time.

Consumers’ feelings are mainly based on their perception of the cost-effectiveness of clothes. Good quality and moderate price will attract them, but if the price is much higher than they expect, they will be lost. In this case, children's clothing stores do not necessarily have to make profits for every model. They can put out some models for activities to attract popularity. This method has been adopted by many mature children's clothing stores, and the effect is very good.

In professional terms, it means classifying and positioning your own products. The classification methods we often use are: sales products, profit products, attack products and image products. As the name suggests, sales products bring sales to clothing stores. Their low profits and large sales can bring popularity and customer flow;

Profit products are the main products, and their styles, quality and prices are all important. They are competitive and can bring profits to children's clothing stores;

Attack products are targeted at the products of surrounding competitors; image products are high-end products that enhance the image and image of children's clothing stores. grade. By conducting a simple analysis of your own sales, your friends will know the status of your products.

5. Not using promotional techniques

Promotion is an important way to drive popularity, but friends who have not received professional training often think that promotion is Price reduction or discount. Yes, the price is very attractive to consumers, but anyone can use price reduction, and it is already a basically useless trick.

For consumers, price cuts are commonplace, and ordinary price cuts are becoming less and less attractive to them. As long as we observe carefully, there are various promotional methods in all walks of life. Some are eye-catching and can bring actual sales, while some are vulgar and can only make passers-by laugh.

6. The supply of goods is not competitive

A good supply of goods is the basis for successfully running a children's clothing store. Finding a good supply of goods will solve the boss's worries, and the boss can concentrate on himself Make good sales.

Good sources of goods are scarce. You cannot find them just by looking around in the market. Instead, you need to compare and communicate with them carefully to understand the philosophy, strength, and business awareness of the source manufacturers. Many children's clothing store owners are unable to make money due to lack of good supply of goods, and may even suffer losses or go bankrupt. A good supply generally has the following characteristics:

1. Stable product quality

2. Good style update rhythm

3. Moderate price

4. Fast delivery

5. There are certain return and exchange conditions

It takes a lot of effort to find a good source of goods and go to the market to search. In addition, children's clothing stores should also maintain the stability of supply and should not purchase goods from too many manufacturers, otherwise it will be difficult to form their own unified product style.

Everything in the world is for profit, and every boss in the world hopes to make money and expand the business. However, in the cruel market competition, the business is getting worse and worse. The harder it is to do.

This is the charm of business. It can make smart people shine and make poor people rich. Therefore, even if it is difficult to do, there are still many latecomers to join the competition. Difficulties in the world are all about hard work. As long as the bosses work hard and learn more about modern scientific marketing and management knowledge, they will definitely achieve good results.