Li Guilian's lofty goals guide the way forward.

Li Guilian has been on Forbes China's rich list many times, but when she started her business, she had only one idea: "To solve the problem that farmers can't wear pants." Li Guilian still has bleak memories of rural China from 1950s to 1960s. "In winter, my father works in the field, and his trousers are wrapped with straw ropes to keep warm." Half a century later, in the most upscale department store in downtown Dalian, the average price of Li Guilian brand "Chuangshi" men's wear has sold for 8,000 yuan.

Li Guilian was born in a peasant family when he was a child. During the three-year natural disaster, her parents took her younger brother to visit relatives and friends in Harbin and left her in rural Dalian. Perhaps it was because this daughter was born with extraordinary survival skills that her parents left her safely. Since she was a child, she has the character of daring to fight against fate. In the countryside, she led the comrades of the production brigade through the difficulties of life together. Later, she became the production secretary of the brigade, in charge of production, thinking and family planning. When the educated youth went to the countryside, the leaders sent Li Guilian to manage the educated youth who worked in the countryside. Li Guilian has only studied for four years since he was a child. This short and exquisite woman is no less than the educated youth. Everyone who knew her at that time said, "Li Guilian is very good, and her personality is not a little girl at all!"

1979 is the beginning of China's reform. Li Guilian has only studied for four years, but he has been a brigade secretary for eight years. At that time, there were not many sewing machines owned by rural families in China. With her organizational and leadership skills, Li Guilian pulled out 65 sewing machines and 10 "exquisite" seamstresses in the village, and mobilized women in the village who were interested in making clothes to sign up for the recruitment examination of her clothing factory. "More than 600 people signed up and took the exam for three days, just like singing a big drama." The exam topic is "Make a decent dress in two hours". Three days later, Li Guilian selected 85 "excellent workers". Later, they all became the "elders" of Dayang Group.

Perhaps because of poverty, Li Guilian soon found a way to get rich through production. Dalian Port has the geographical advantage of engaging in trade. Many Japanese and Korean businessmen came here and took their clothes to the China factory where the processing cost was very low at that time for processing and manufacturing. Li Guilian led his peasant employees to help some state-owned factories in Dalian make loose orders that they didn't accept.

At that time, foreign businessmen liked to contact garment processing factories directly, which required technical precision and closer communication in technology. When they came to the factory in Yang Shufang, foreign businessmen frowned when they saw farmers making clothes with crude equipment in such a harsh environment ... especially when they saw that the workers' hands were still covered with the soil left by growing vegetables. However, Li Guilian is sincere and sensitive. She immediately asked, "Aren't you satisfied?" When she knew the reason, she put a basin in front of the factory to let the workers wash their hands stained with soil before entering the factory to work.

The past is always presented to people. In such an environment, she took the first step to start her own business. This is the tenacity of an ordinary little girl and an example worthy of our admiration.

Liu Wenxian, vice president of Dayang Group, commented on Li Guilian: "Although she has a low education level, she has a high degree of wisdom. She studies every day and has a unique vision. She is learning from international masters. She disdains the average level. "

Including her partners, there are the famous Qingshan Group in Japan, the famous GFT Group in Italy, and later Armani, all of whom are top fashion manufacturers in the world.

In the development process of more than 20 years, Dayang Group has become a pioneer in Dalian and even the whole country's clothing industry with forward-looking vision, strong strength and strategic vision.

Now, Ocean Group has become a small "United Nations". Seven foreign managers in charge of sales and marketing from all over the world have been working in the office of Dalian Dayang Group. In addition, Dayang Group has hired more than 30 designers and marketers overseas.

The road to creating high-end clothing brands is doomed to be long and lonely, but Li Guilian enjoys the process in his own way. "Every customer is a living advertisement for our clothes. If a person puts on our suit, I will send it and make sure he puts it on; And some men who are not suitable for our clothing style, even if he wants to buy our clothes again, I will try my best to persuade him to take them off. " She said.

This is a shocking story, not because Li Guilian is a farmer, nor because she is a woman, nor because she has great wealth, but because Dayang Group, led by her, has not only stood firm in the fierce market competition, but also become a first-class clothing enterprise in China after more than 20 years of ups and downs.