General situation of China Market Society

The main functions of China Marketing Society include studying the laws of marketing and market circulation, and promoting the construction and development of marketing discipline.

1. Actively carry out academic exchanges and special research, including organizing academic exchanges in theory and practice such as market circulation, marketing, social credit management and enterprise rights protection through various forms; Entrusted by relevant government departments and enterprises, we will carry out investigation and research on policy countermeasures, and provide research and consulting services for relevant departments to formulate policies and enterprises to open up markets. 2. Set up a team of experts to provide research and consulting services for the reform and development of related industries and for all kinds of enterprises to improve their marketing management level and market development ability; Provide credit management research and legal consulting services for enterprises and society, and provide rights investigation and legal consulting services for protecting the legitimate rights and interests of enterprises.

3. Broadly unite the political, industrial, academic and research forces all over the country to serve the economic development of minority areas and the cooperation and exchanges between enterprises on both sides of the strait.

4. Rely on the support of relevant departments, cooperate with Chinese business organizations at home and abroad, and serve the economic and technological cooperation and trade exchanges between Chinese and foreign enterprises and Chinese businessmen at home and abroad; Provide investment promotion services for local governments and enterprises.

5. Vigorously carry out training. Through different forms to train all kinds of management talents for enterprises, including cooperation with national authoritative examination institutions and vocational training institutions of national competent departments, focusing on marketing qualification certificate training examination projects and credit manager training examination certification projects, serving enterprises to train middle and senior marketing management and credit management talents.

6. Establish marketing guide and China marketing network to promote academic exchange and discipline development. Among them, Marketing Guide has been developed for more than 10 years, and it has become a popular academic publication in the field of marketing and practice. honorary president

Chen Jinhua, Vice Chairman of the Ninth China People's Political Consultative Conference

Zhang, Vice Chairman of the 11th Chinese People's Political Consultative Conference.

president

Lu Zhongyuan, former deputy director, researcher and CPPCC member of the State Council Development Research Center.

Senior president

Yu, former president of China Council for the Promotion of International Trade and former deputy director of Chinese People's Political Consultative Conference Hong Kong, Macao and Taiwan Overseas Chinese Committee.

president

Gao Tiesheng, former director of State Grain Reserve Bureau, adjunct professor and doctoral supervisor of China Renmin University.

Resident vice president

Wu

Executive Deputy Director of Planning and Construction Committee of National (Xuchang) Experimental Zone for Comprehensive Reform of Traditional Chinese Medicine

Executive Deputy Director of Zhongshe Humanities Cadre Training Center and Advisor to the Mayor of Hohhot Municipal People's Government.

secretary general

Qi Lin (legal representative), director of the Service Bureau of China Academy of Social Sciences.

assistant secretary general

Director, Secretariat of China Market Society, Wang Chunsheng

Secretary-General of Tang Kun Service Quality Professional Committee

List of Vice President's Unit (by Last Name)

Ding Junfa, Chief Consultant and Researcher of China Federation of Logistics and Purchasing

Professor and doctoral supervisor of China Renmin University Business School.

Former Vice Chairman and Senior Engineer of Fang Jiade National Federation of Trade Unions

Niu Hebei Boda Industrial (Group) Co., Ltd.

Wang Fanghua, former dean, professor and doctoral supervisor of Antai College of Economics and Management, Shanghai Jiaotong University, is a member of the evaluation team of business administration discipline of the State Council Degree Office.

Wang Xudong, Dean of Beijing Institute of Materials

Director, researcher and doctoral supervisor of Institute of Finance, China Academy of Social Sciences, Wang Guogang.

Wang Jinhui Chairman of Henan Zhongyuan Grain, Cotton and Oil Trading Market Co., Ltd.

President, Professor and Doctoral Supervisor of capital university of economics and business, Wang Jiaqiong.

Chairman of Ai Feng Brand China Industry Alliance

Ren Xingzhou, Director and Researcher of Market Economy Research Institute of the State Council Development Research Center.

Liu Jilin Province Agricultural Special Products Processing Association Executive Vice President and Secretary General

Sun Yanhua, former executive vice chairman of china enterprise confederation.

Zhuang Yao, former chairman of Guangdong Materials Group Corporation

Ji Lianggang, president, professor and doctoral supervisor of Hebei University of Economics and Business.

Ji Baocheng, former president, professor and doctoral supervisor of China Renmin University, is a member of the discipline evaluation group of the State Council Academic Degrees Committee.

Wu Bocheng, President of Zhejiang China Commodity City Group Co., Ltd.

Wu Keming, Director and Party Secretary of Development Research Center of Anhui Provincial People's Government.

Wu Mengsheng, General Manager of Jiashan International Woodcarving City

Wu Huiling, Vice Chairman and President of Guangdong Pearl River Bridge Biotechnology Co., Ltd.

Song Naixian, Chairman of Zhong Fang Group Urban Real Estate Investment Co., Ltd.

Chairman and General Manager of Shoujian Hongyisha Chengdu International Trade City Co., Ltd.

Zhang Shichuan, General Manager of China International Enterprise Cooperation Company

General Manager of Zhang Yongping China Mobile Communications Group Tianjin Co., Ltd.

Zhang weihai, chairman of bluestar glass co., ltd

Zhang Chongqing China Group Company Promotion Association Executive Vice President and Secretary General.

Li Yunnan, Deputy General Manager of China Tobacco

Li Xiaoxi, Dean, Professor and Doctoral Supervisor of School of Economics and Resource Management, Beijing Normal University.

Shen Chuxuan Chairman of Huizhou Guoxiang Thyme Co., Ltd.

Yang, President of Shanghai Xilaile Investment Group Co., Ltd.

Chen Wenling, former director and researcher of the Comprehensive Department of the Research Office of the State Council, is the chief economist of China International Economic Exchange Center.

Vice Chairman of Yang Junsheng Beichen Zheng Fang Construction Group

Zhou Chi Chairman and Party Secretary of Shanghai Airlines Co., Ltd.

Zhou Zhigang, Chairman of Huixian Jin Hui Liquor Co., Ltd.

Zhou Jipu Former Chairman of Beijing Urban and Rural Construction Group Co., Ltd.

Zhou Xiaolong Chairman of Guangdong Jindonghai Group Co., Ltd.

Director, Professor and Doctoral Supervisor, Institute of Economics and Trade, Hunan Business School, Liu Siwei.

President, Deputy Secretary of Party Committee and Director of Hetao An Baili Group Co., Ltd.

Zhao, former director of the market supervision and management department of the State Administration for Industry and Commerce

Zhao Erlie, General Manager of Beijing Baliqiao Agricultural Products Center Wholesale Market

President, Professor and Doctoral Supervisor of Xia Chunyu Dongbei University of Finance and Economics.

Guo Dongle, former vice president, researcher and doctoral supervisor of national academy of economic strategy.

Jing Linbo, vice president, researcher and doctoral supervisor of Institute of Finance and Economics, China Academy of Social Sciences.

Xu Yuanyuan, Deputy General Manager of Jiangsu Little Swan Group Co., Ltd.

Xu Congcai, former president, professor and doctoral supervisor of Nanjing University of Finance and Economics, is a member of the Teaching Steering Committee of Economic Discipline of the Ministry of Education.

Senior Vice President and Chief Brand Officer of Xu Haoran Far East Holding Group

Jia Baojun, President of sinosteel

Dean, researcher and doctoral supervisor of Gao Peiyong National Institute of Economic Strategy.

Chairman of Gao Dekang Bosideng Co., Ltd

Jiang Wuyi, Director of Beijing Office of China Taiping Insurance Group (Hong Kong) Co., Ltd.

Liao Zhijin, Party Secretary, Professor and Doctoral Supervisor of Jiangxi University of Finance and Economics.

Pei Changhong, Director, Party Secretary and Doctoral Supervisor of Institute of Economics, Chinese Academy of Social Sciences.

Pan Anhui Daxiong East China Investment Development Co., Ltd.

List of Deputy Secretaries-General

assistant secretary-general

(strokes by last name)

Dean and Professor, School of Tourism and Service Trade, Yunnan University of Finance and Economics

Professor and Director of the Institute of Circulation Economics, Guangdong Business School, Wang Xianqing.

Wang Xiaodong Professor, Business School, Renmin University of China

Aijiakai China market institution direct-selling experts Committee

Zhu Yongyi, Executive Deputy Director of Commodity Wholesale Market Development Committee of China Market Society

Li Fei, deputy director and professor of Tsinghua University China Retail Research Center.

Qiao Jun is the dean and professor of the School of Marketing and Logistics Management of Nanjing University of Finance and Economics.

Wang Liang, director, researcher and professor of Shanghai Institute of Circulation Economics.

Wang Secretary-General of Agricultural Science and Technology Market Development Committee of China Market Society

Professor of Jinan University, Chen Haiquan

Zheng Yongjun, Director and Professor of MBA Education Center of Zhejiang Gongshang University

Hong Tao, Dean and Professor of School of Economics, Beijing Technology and Business University.

Zhao Hongda Marketing Education Department, Executive Director of American Marketing Association.

Gao Luan, Director of Tianjin Property Rights Exchange Center

Director of Development Department of Changyi China Market Society

Xue Xu, Professor of Peking University directly affiliated to the School of Economics.

secretariat

The secretariat of the Institute is the functional organization of China Market Institute. Mainly responsible for the horizontal communication and coordination of learning branches, expert committees and business departments; Responsible for issuing all notices and documents to the outside world and signing various foreign contracts and agreements; Responsible for the daily affairs, file management and other work assigned by the institute's leaders. The office consists of conference department, finance department and network department: the conference department is responsible for member development, liaison and service; The finance department is responsible for learning the management of all current accounts; The Network Department is responsible for reviewing, adjusting and updating the contents of China Marketing Network.

training department

Mainly relying on the advantages of the expert team of the Marketing Society, integrating social professional education resources, aiming at serving members, enterprises and society, we will carry out marketing and credit manager training for the society. Ongoing training programs: The Society has two institutions: Financial Services Working Committee, Credit Working Committee, China Market Society Direct Selling Expert Committee, China Market Society Commodity Wholesale Market Development Committee, Agricultural Science and Technology Market Development Committee, China Market Society Business Planning Professional Committee, Service Quality Professional Committee, Secretariat and Training Department.

China Market Society is a national social organization jointly established by famous domestic experts and scholars engaged in theoretical and practical research on market circulation, marketing, credit management and law, and senior managers of enterprises and economic management departments on a voluntary basis. China Academy of Social Sciences is the superior organization of the Society. The president of the society is Lu Zhongyuan, and the secretary-general is Jing Linbo. Chen Jinhua, Vice Chairman of the 9th Chinese People's Political Consultative Conference, and Zhang, Vice Chairman of the 11th Chinese People's Political Consultative Conference, are honorary presidents of the Society.

In charge of the leadership

Leaders in charge: Lu Zhongyuan, Jing Linbo, Yu, Gao Tiesheng, Guo Dongle, An Xiaofeng, and Credit Working Committee.

Main business: (1) cultural communication. Relying on famous credit management experts to conduct theoretical and applied research and publish high-level reading materials. (2) personnel training. Under the guidance of the national competent department, the national vocational qualification training for "credit managers" was developed and established, and technical support was provided for the appraisal examination; We have carried out practical training in credit management, credit investigation technology and credit system construction. (3) consulting services. Give full play to the talent advantages of the Information Committee, carry out activities oriented to enterprises and society, actively carry out regional credit system construction, industry credit system construction, enterprise credit construction services and integrity construction activities, and provide professional consulting services on credit management.

Person in charge: Chen Guixin, director of the Working Committee.

Director of Academic Committee of Lin Yifu's Letters and Calls Working Committee

Lin Junyue, director of the Professional Committee of Credit Managers of the National Vocational Skills Appraisal Committee.

Main institutions: China Market Credit Academic Committee, National Professional Skills Appraisal Expert Committee, Professional Committee of Credit Managers, and China Home of Credit Managers.

Commodity wholesale market development Committee

Commodity Wholesale Market Development Committee is a branch of China Market Society (hereinafter referred to as the "Wholesale Committee"), and it is a membership-based association organization of commodity markets across regions and various professional markets approved by the Ministry of Civil Affairs.

Main business:

The application of (1) network in commodity wholesale market and its transaction can meet the needs of enterprises and provide professional e-commerce and investment consulting services. (2) Introduce capital and technical force to develop e-commerce in commodity markets and provide enterprises with e-commerce solutions for management and trading; Establish a national commodity market database and develop and design powerful related software. (3) It can provide theoretical support and consulting services such as planning, investment promotion, upgrading and transformation for the commodity market. (4) Use professionals to provide high-quality and professional services for the early stage investment promotion, mid-late stage continuous marketing and management of commodity markets. At present, the Committee has successfully consulted, planned and operated investment projects in several markets.

China marketing qualification certification

In the contact with international marketing academic groups, China Marketing Institute found that professional academic groups undertake the business qualification certification of managers in foreign companies. For example, the qualification certification of marketing director carried out by American Marketing Institute has become an important basis for hiring senior marketing managers in the United States and even developed countries. With the continuous improvement of China's market economy system and the transformation of government functions, professional academic authorities will play an increasingly important role in vocational education, career development, professional appraisal and qualification certification.

The qualification certificates of China Marketing Director, China Marketing Manager, China Marketing Manager Assistant, China Marketing Planner and China Sales Manager issued by China Market Society are the recognition of students' professional ability after comprehensive evaluation, which not only provides a business standard for marketing managers, but also provides a reference standard and basis for users to recruit marketing managers in society. It can also enable marketing practitioners to correctly evaluate themselves, and through the organic combination of theory and practice, improve their level and create achievements in practical work.

In order to ensure the objectivity and notarization of this certification project, China Market Society is responsible for the research and development organization and certification of the project; Objective test, situational case analysis and case study report are three parts. The objective examination adopts the internationally accepted method of entrusting a third party, which strictly separates the examination from the training, fully reflecting the seriousness of the examination work. In order to better communicate with students, China Marketing College established "China Marketing Education Network", which has the functions of online registration, online Q&A, electronic registration, marketing forum, member interaction and so on.

Gao Tiesheng, chairman of China Marketing Society, thinks that China's marketing qualification certification/sales manager's business qualification training certification is a good thing that benefits the country and the people, and says that it must be done all the year round to become an internationally renowned brand.

National University Marketing Competition

Guided by the National Economic Strategy Research Institute and the National E-commerce Vocational Education Teaching Steering Committee of the Ministry of Education, and jointly sponsored by the China Market Society and the Examination Center of the Ministry of Education, the National University Marketing Competition for Social Sciences (hereinafter referred to as the "Competition") is a mass and public welfare competition in which college students participate free of charge, which conforms to the action learning method actively advocated by the education administrative department and university business schools. Competition provides students with the opportunity to learn in the real business environment and competitive behavior. The contest was well received by college teachers, students and business circles all over the country. At present, it has been successfully held for five times, attracting more enterprises and 2 1 1, 985 universities to participate actively.

The competition has established a mechanism of marketing practice teaching and promoting learning through competition, and has become an authoritative and well-known platform for school-enterprise cooperation and solving the problem of students' entrepreneurship and employment; At present, it enjoys a high reputation at home and abroad, and its authority, professionalism and impartiality have been recognized by all walks of life. As a brand competition of domestic universities, the competition has become a national marketing science and technology competition with a large number of participants, wide influence, high specifications, rich rewards and fashionable and interesting activities.