Yuan Chao's character story.

Down-to-earth and determined to start a business. Yuan Chao was born in a carpenter's family in Xiayang Village, Yingzai Town, Lianjiang City. After graduating from high school, he learned to be a carpenter with his father. 1987, he broke the management of manual workshops and set up the first furniture factory in Yingzi, taking the first step of starting a business. 1990 obtained a batch of production tasks for exporting furniture, started foreign exchange earning business, and leased the factory building of Yingzai Town Feed Factory to expand production. 1995, Yuan Chao seized the opportunity to set up Lianjiang Yuzong Arts and Crafts Co., Ltd., leased Anpu Second Light Firecracker Factory, acquired An Lei Wood Products Co., Ltd. and State-owned Anpu Sugar Factory, and expanded production. In 2000, he established Lianjiang Yipin Wood Industry Co., Ltd. according to the management mode of modern enterprises. After several years' efforts, Yipin Wood Industry has developed into a multinational company integrating research and development of wooden furniture and wooden handicrafts and foreign trade. It is composed of four holding companies: Lianjiang Yuzong Arts and Crafts Co., Ltd. (camp), Lianjiang Yuzong Arts and Crafts Co., Ltd. Anpu Branch, Lianjiang Yipin Wood Industry Co., Ltd. (Vietnam Branch) and American Yngmark Sales Company. Fixed assets reached 350 million yuan, and it has its own brand in the world. All its products are exported to Europe and America. Yipin Wood Industry is listed as a key supporting unit for deep processing of agricultural products by Zhanjiang City and a private scientific and technological enterprise in Guangdong Province.

Be brave in innovation and go global. In order to make enterprises in an invincible position in the fierce international competition, Yuan Chao first pays special attention to product innovation. Implement the strategy of "no one has me, no one has me, no one has me, no one has me" and take the development road of producing middle and high-grade antique furniture. Implement strict process management to ensure that each production process can meet the quality standards, so that the qualified rate of export products can reach 100%. On the one hand, he introduces and trains his own professional designers, and spends huge sums of money to send major designers to participate in high-level world furniture exhibitions every year to understand the trend of furniture design and improve designers' design literacy and creativity; On the other hand, in cooperation with high-level professional furniture design institutions in the United States, the Philippines and other countries, we invested100000 yuan to set up a furniture R&D and testing center in the Philippines, constantly innovating technology. In order to break the international trade barrier, he organized and led Yipin Wood Industry to participate in China's anti-dumping response to American bedroom furniture, and finally obtained an average tariff of 6.64%, which successfully resolved the export trade risk. In 2004, we invested 50 million yuan to set up a Vietnam branch of Yipin Wood Industry in Ho Chi Minh City, Vietnam, making full use of the advantages of local resources, reducing production costs and establishing a new product production base. With an investment of 30 million yuan, we acquired the old furniture design and sales enterprises with more than 100 chain furniture stores in the United States through holding acquisition, participated in the terminal sales of the market, and established a stable sales channel.

Enthusiastic public welfare, benefit mulberry. With the continuous development of Yipin Wood Industry, Yuan Chao always remembers to repay the society and benefit the countryside. In order to accommodate a large number of laid-off workers, the company gives priority to recruiting laid-off workers and provides free employment training to improve their wages and benefits. According to statistics, Yipin Wood Company has solved the re-employment problem of more than 5,000 laid-off workers since its establishment. At the same time, in order to solve the problem that there is no fire brigade in Anpu Town, Yuan Chao invested and set up a well-trained voluntary fire brigade, equipped with fire engines and various fire-fighting equipment, and spent more than RMB100000 every year to train and maintain the team members, so as to go wherever there is a fire and take the initiative to undertake the fire safety work in Anpu Town. Since the establishment of the fire brigade, * * * has participated in fire fighting and disaster relief for more than 20 times, saving economic losses of nearly 6.5438 million yuan for the masses, which has been highly praised by the masses. Over the past few years, he has donated more than 2 million yuan to support urban construction, educational development and various public welfare undertakings in Anpu and Yingzai towns.