Is Atour Hotel a franchise or a direct operation?

Join in. Under the franchise mode, franchisees are responsible for hotel construction, decoration and maintenance, and Atour provides corresponding guidance, and then sends HR representatives to the site to recruit personnel and manage the daily operation of the franchised hotel. Joining mode can save a lot of money, get the management experience and technical support of Atour Hotel, and get the market support of Atour Hotel, so as to better improve operating efficiency, improve service quality and get more customers. So the Alto Hotel joined in.