Flower shop promotion poster-how can a flower shop run away from customers?

It is very important to decorate a flower shop, and it is very important to decorate a flower shop. Only beautiful and chic flower shops will attract people. Let's take a look at how the flower shop is decorated and the color matching of the flower shop layout.

Before the flower shop is renovated, all the registration procedures need to be done.

Get all the relevant documents and start decorating.

1, wiring:

Water, electricity, telephone and fax, including broadband network cable, etc. Must be installed first.

2. Water supply and drainage facilities:

Be sure to install water supply and drainage facilities in a convenient place in the store.

3. Floor:

Floor materials should be durable, because flower shops use a lot of water, and water will be spilled on the floor from time to time. Wood floors, floors and other bonding materials are not suitable, and imitation stone floors are better.

4, metope:

The background color is milky white and pastel, which is suitable for setting off flowers and works.

5. Indoor temperature:

The indoor temperature of flower shop should be kept at 15 ~ 20℃, and independent air conditioning is more suitable.

6. Light:

Light also has a great influence on the performance of indoor flowers and floral art. The light in flower shops should be bright and warm. Pay attention to the choice of spotlights with adjustable direction, so that it is more convenient to compare works of different sizes and positions in the future. If the flower shop is small, you can install some mirrors to improve the visual effect.

7. Flower stand:

Prepare some flower stands that can be moved at any time in the store in case of emergency.

8. Display window:

The window must show the level of plant species in the flower shop well. The unique design of the window itself is the best advertisement. In addition, we should also pay attention to the environment in front of the door to see if we can use light boxes and other facilities to create a "private plot" for the flower shop. When we are busy during the Spring Festival and Valentine's Day, or when there is a big flower basket business, we can "expand" outward and borrow street space.

9. Hanging board:

Install hanging boards on walls, corners or other appropriate locations to place flower arrangement works. Pay attention to leave enough turning space beside the hanging board. In addition, it is best to waterproof the board to avoid soaking for a long time.

10, freezer:

There should be room for a freezer in the shop. The freezer is not very big, but it is one of the necessities of the flower shop.

Flower shop commodity display method

With the increase in the number of flower shops,

In order to stand out from the fierce competition, how to seize the attention of customers has become an important issue for flower shops to expand the number of customers. Generally speaking, as far as consumers' psychology is concerned, any store has a so-called focus space, which is the easiest place to attract consumers' attention. Because flower shops are generally small and medium-sized stores (below 30 square meters), the main focus space is nothing more than the following four places:

1, front end of the channel.

2. The left and right walls of the storefront entrance.

3. If the store is long, the focus will be on the center of the aisle.

4. If the wall is long, the focus is in the center of the wall.

Therefore, once the focus space is established, various promotion methods can be further introduced and displayed in the above four places. Technologies that can be used to enhance the display effect can be roughly divided into the following six categories:

1, the use of color: the color of the wall or floor and the display platform.

2. Adjustment of light: supplement light to distinguish bright areas from bright areas of different colors.

3. Sound guidance: such as music, underwater sound, wind chimes, etc.

4.POP production: the production of posters and small cards, the most common is flower language or special goods.

5. Prop uses: dolls, decorations, flower pots and vases with special shapes.

6. naturally lead customers with the fragrance of flowers.

Color matching of flower shop layout

Flowers are a symbol of beauty. When people mention a flower shop, they always think it is a comfortable and beautiful place. However, sometimes when we walk into some flower shops, although they are also full of flowers, it is difficult to find the unique beauty of each bunch of flowers and there is no desire to buy them. At this time, the layout of the flower shop is very important, and color matching is one of the key points.

The colors of the flowers are already colorful. If the decoration in the flower shop is colorful, it will make the beauty of the flowers no longer stand out, and even affect the ornamental effect of the flowers. Therefore, it is one of the safest ways to create a simple and lively atmosphere with a monochrome background as the main decoration in the store.

The selected background color is white,

Give people a clean and refreshing feeling. Against the background of white, all kinds of dried flower products are more and more bright, highlighting the decorative effect of dried flowers. The patchwork barrel-shaped flower stands make each bunch of flowers have an independent and pure background, which is more suitable for showing the beauty of flowers. Coupled with a slightly regular arrangement, customers feel more than the actual number of bouquets.

Generally speaking, flower shops should consider the site selection, registration, store size, business varieties, purchase channels, daily expenses, market risks and other issues.

Geographical location. The importance of this is self-evident. According to common sense, places with few flower shops will choose sites to avoid excessive competition caused by too close distance in the same industry. However, it must be noted that the store is either located in downtown area or in a place with convenient transportation around residential areas. According to the reporter's interview,

Those flower shops in back streets and alleys often have poor benefits. Another way of thinking is that it is easy to produce certain benefits in a short time by choosing a flower market with a certain scale and reputation. But the psychological preparation is that we must face fierce market competition.

From the site selection, we should choose places with convenient transportation and many people, such as commercial centers, high-grade villas, apartments and office buildings. The central hospital is located in the central area of the city. One advantage of opening a flower shop near the hospital is that in the off-season of flower consumption, patients hospitalized in the hospital are not weak. This can increase the flower shop's income in the off-season and keep some expenses. In addition, some fruits and non-staple foods can also be sold with it. After the site selection is completed, it is the problem of signboard design, storefront decoration and layout. Signboard design should be concise, lively, easy to remember and endowed with cultural connotation.

Store logo should be eye-catching, and its design should lay the foundation for the development of chain stores in the future. The decoration in the store should be simple and the colors should be light and bright. Proper use of European wrought iron can improve the taste of flower shops. The display of goods should be few and refined, so as not to appear chaotic. In addition, more spotlights should be installed in the store. Because spotlights can set off the atmosphere of flower shops, beautify works and beautify the role of flower shops. This is very important. In terms of business scope, flower shops can focus on flowers, potted flowers, dried flowers, craft silk flower, flower utensils and wedding services, or run other complementary goods and services according to local conditions, so as to improve the comprehensive economic benefits of flower shops. If the economic strength is limited, you can take the form of capital operation and operate in partnership with units or individuals associated with flower shop business.

The flexible business hours of flower shops can meet the needs of customers at different times; Flower shop decoration inspection can provide consumers with a good shopping environment and make consumers feel more happy; Flower shops serve the community, allowing consumers to enjoy faster service.

To run a flower shop, the variety must be complete. After the consumer's needs are met and it is convenient, he will come again next time. As an operator, we should constantly improve the level of floral art to meet the increasing appreciation of consumers. Flower shops pay attention to learning and accumulating knowledge and skills, communicate with peers, and selectively participate in various short-term training and learning according to their own economic situation in order to learn from others' strengths. Innovation is mainly reflected in floral design, which is also the source for flower shops to establish service brands and create their own characteristics.

The service of flower shops runs through the whole business process, which is directly related to whether there are "repeat customers" and market share. Most of our consumers don't understand flower language when they consume flowers. Therefore, flower shops should guide consumption, and in addition, in order to meet the individual needs of a few consumers, they should arrange halls for them and carry out floral design. After-sales service is mainly reflected in imparting knowledge of maintenance and freshness to consumers, visiting customers frequently, mastering their new consumption requirements and trends, and replacing new flowers for customers with leasing business in time.

Good wine is also afraid of deep alleys, and flower shops should pay special attention to direct and indirect advertisements. Let's talk about water first As we all know, flowers cannot be preserved for a long time without the care of boiled water. The faucet in the market is just 50 meters away, and you have to carry a big bucket to receive water every day. Here, I mainly remind my friends in the flower shop that there should be water supply in the shop, which can save a lot of trouble. The electric light was brought by the market, and I didn't feel anything wrong at that time. Later, when the flower shop closed, I remembered that the lights in the market were dim because they were old. If the lights are bright, the store will look more beautiful if they shine on the flowers and the mirror on the wall at night.

The above is the relevant introduction of this article. I believe you will have a simple understanding of this after reading it. If necessary, you can continue to pay attention to the 1 home network for more information.

Its design should lay a foundation for the development of chain stores in the future. The decoration in the store should be simple and the colors should be light and bright. Proper use of European wrought iron can improve the taste of flower shops. The display of goods should be few and refined, so as not to appear chaotic. In addition, more spotlights should be installed in the store. Because spotlights can set off the atmosphere of flower shops, beautify works and beautify the role of flower shops. This is very important. In terms of business scope, flower shops can focus on flowers, potted flowers, dried flowers, craft silk flower, flower utensils and wedding services, or run other complementary goods and services according to local conditions, so as to improve the comprehensive economic benefits of flower shops. If the economic strength is limited, you can take the form of capital operation and operate in partnership with units or individuals associated with flower shop business.

The flexible business hours of flower shops can meet the needs of customers at different times; Flower shop decoration inspection can provide consumers with a good shopping environment and make consumers feel more happy; Flower shops serve the community, allowing consumers to enjoy faster service.

To run a flower shop, the variety must be complete. After the consumer's needs are met and it is convenient, he will come again next time. As an operator, we should constantly improve the level of floral art to meet the increasing appreciation of consumers. Flower shops pay attention to learning and accumulating knowledge and skills, communicate with peers, and selectively participate in various short-term training and learning according to their own economic situation in order to learn from others' strengths. Innovation is mainly reflected in floral design, which is also the source for flower shops to establish service brands and create their own characteristics.

The service of flower shops runs through the whole business process, which is directly related to whether there are "repeat customers" and market share. Most of our consumers don't understand flower language when they consume flowers. Therefore, flower shops should guide consumption, and in addition, in order to meet the individual needs of a few consumers, they should arrange halls for them and carry out floral design. After-sales service is mainly reflected in imparting knowledge of maintenance and freshness to consumers, visiting customers frequently, mastering their new consumption requirements and trends, and replacing new flowers for customers with leasing business in time.

Good wine is also afraid of deep alleys, and flower shops should pay special attention to direct and indirect advertisements. Let's talk about water first As we all know, flowers cannot be preserved for a long time without the care of boiled water. The faucet in the market is just 50 meters away, and you have to carry a big bucket to receive water every day. Here, I mainly remind my friends in the flower shop that there should be water supply in the shop, which can save a lot of trouble. The electric light was brought by the market, and I didn't feel anything wrong at that time. Later, when the flower shop closed, I remembered that the lights in the market were dim because they were old. If the lights are bright, the store will look more beautiful if they shine on the flowers and the mirror on the wall at night.

The above is the relevant introduction of this article. I believe you will have a simple understanding of this after reading it. If necessary, you can continue to pay attention to the 1 home network for more information.

How can a flower shop run away from customers? 1. In the poster, design "suspense" to attract customers. When doing promotional publicity in flower shops, we should extract keywords and focus on posters. Don't put all the information in. Travelers are in a hurry and have no patience to finish reading. You might as well use your imagination to design suspense, arouse people's curiosity and then pay attention to your promotion activities.

2. Store decoration should be brilliant. Let passers-by on the street be attracted by your little flower shop at a glance. In the surrounding shops, the design of your flower shop, especially the design of the door, should have an impact on vision and space, so that passers-by can notice it at once.

3. The interior furnishings should be chic. Indoor display also needs visual impact, which can stimulate customers' desire to buy. The furnishings in the shop are very important. To understand the psychology of customers, promotional products should be placed in places where customers can easily stay and relax. We should also understand the influence of color on people's psychology.

4. The choice of playing music in the store. Please don't ignore this detail. The music style chosen by the flower shop must be consistent with its own positioning, storefront environment and the general appreciation level of the target group. Good music can not only make customers stay in the store more, thus driving sales, but also play a icing on the cake for your brand promotion in the long run.

When we have a stable customer base, how to accumulate more customer resources and cultivate old customers?

Because the customers of flower shops have the characteristics of anytime, anywhere, adapting to local conditions and being convenient nearby, the loyalty of flower shop customers is very low. In order to retain more customers, flower shops need to make scientific plans on customer management.

First of all, from the beginning of opening a store, you can start to establish a customer data database. Include all friends in the circle of friends who may be potential consumers in the scope of customers. Enterprises, institutions or groups around the flower shop can include them in your customer database through targeted telephone communication or home visits. For customers in the store, you can get as much customer information as possible through some conscious conversations, or you can naturally get each other's business cards or basic information when you give them your own flower shop's business cards. After several times of dealing, you will master some basic information, such as contact information, what flowers to buy and other consumption habits, and slowly put them into the customer data database.

In addition to the accumulation of these customer information, the information of online orders should also be included in the customer database of flower shops. And manage it. For customers in the customer data system, in various festivals, such as Father's Day, Mother's Day, Valentine's Day or customers' birthdays, it is necessary to send messages to send blessings, make good relationships, and further stimulate customers' demand for flowers.

Some flower shop operators have been running flower shops for many years and have never developed from this aspect. In fact, I don't know that better customer asset management can actively tap the potential and create better performance.

The flower shop promotes classic advertising words for Valentine's Day. The flower shop is about to start a Valentine's Day promotion. Classic advertising words, here is what I brought. Welcome to read!

Examples of classic advertising words for Valentine's Day promotion in flower shops

1. Flowers in Shenyang, spend a warm moment with you!

2. "Shenyang flowers, a gift of love"!

The flowers in Shenyang make you feel beautiful.

4. The flowers in Shenyang bloom in your heart!

5. Flowers in Shenyang give you fragrance!

6. Shenyang flowers, love couriers.

7. Let love bloom this summer, and you will feel it when you have love this summer.

8. Only romantic flowers in Shenyang have an active mood this summer.

9. A bouquet of flowers is worth a thousand kisses.

10. Love makes flowers sweeter.

1 1. vows of eternal love, roses remain unchanged!

12. Flower world, flowers see true feelings!

13. The date of the rose is on Valentine's Day. Writing template

14. Hold it in your hand, sweet in your heart!

15. Flowers are messengers of love.

16. Thousands of miles of marriage bouquet.

17. This Valentine's Day should be a little different.

Recommendation of Classic Advertising Words for Valentine's Day Promotion in Flower Shop

1. Sweet words are not worth a bunch of flowers.

2. Her sweet smile. A bunch of flowers you sent.

We prepare romance for you. Are you ready?

4. Qixi Valentine's Day welcomes the new century

5. Love life and express your love sincerely.

6. Heart is love.

7. Love the Milky Way, love on Tanabata.

8. Qixi Valentine's Day, love story

9. Domesticated love, romantic Tanabata

10. Let Qixi be in every day of life.

1 1. Time is silent, but true love lasts forever.

12. Romantic Tanabata, meet xxx

13. The distant legend is realized by xx for you.

14. decree by destiny xxx, romantic tanabata.

15. Build a magpie bridge for your heart.

16. Hold it in your hand, sweet in your heart!

Selected Classic Advertising Words for Valentine's Day Promotion in Flower Shop

1. A bouquet of flowers is worth a thousand kisses.

Sweet words are not worth a bunch of flowers.

3. Her sweet smile. A bunch of flowers you sent.

If you love me, take me away!

5. Send mm roses, and mm will give you her heart.

6. vows of eternal love, rose unchanged certificate!

7. The date of the rose is on Valentine's Day.

8. Hold it in your hand, sweet in your heart!

9. Do something different this Valentine's Day!

10. Different (special) gifts for different (special) you!

1 1. It is difficult for us to have a romantic life, but we can seize every romantic opportunity! Have a rest first.

12. Flowers in Shenyang, life is full of flowers because of you.

13. Flowers in Shenyang are a good helper for your love.