Measures of Nantong Municipality on the Administration of Outdoor Advertising Facilities and Bidding Card Facilities of Shops

I. Background and Necessity of Formulating the Measures (Draft)

Outdoor advertising and shop signboard facilities are the display window of city image, the symbol of city management level, and the important content of urban environmental protection and public safety. In recent years, in accordance with the general requirements of strict control by the municipal party committee and municipal government, the urban management department has actively carried out special rectification of outdoor advertisements and store bidding boards, and the advertisements of high-rise columns in the central city have been dismantled one after another, effectively improving the order of outdoor advertisements and store bidding boards. With the development of service industry, the number and types of outdoor advertising and store bidding facilities are gradually increasing. Due to the lack of management norms and standards, illegal and illegal settings exist to varying degrees. In some areas, outdoor advertisements and store bidding boards are messy, and there are potential risks in facility safety, which has become a key problem to be solved urgently in urban management. At the same time, the reform of urban management law enforcement system is promoted in urban areas, the approval authority of outdoor advertising facilities is decentralized, the management mode of bidding facilities in shops is adjusted, and the responsibilities of urban management departments and the connection with relevant departments need to be further clarified. In order to consolidate the rectification achievements, fill the system defects, straighten out the management responsibilities and strengthen daily supervision, it is necessary to provide institutional support for strengthening the management of outdoor advertising and store bidding facilities through rules and regulations. II. Formulation Process and Basis of the Measures (Draft)

Since last year, the preliminary investigation organized by the Municipal Urban Management Bureau has achieved initial results. Since the first quarter of this year, the Municipal Legislative Affairs Office has been involved in the study and revision of the manuscript in advance, and solicited the opinions of the municipal departments of transportation, water conservancy, planning and administrative examination and approval on the basic concepts, division of responsibilities, administrative licensing and management convergence of outdoor advertising and shop bidding facilities. After the executive meeting of the municipal government deliberated and passed the plan for formulating rules in May, the Municipal Legislative Affairs Office strengthened the docking with the Municipal Urban Management Bureau, drafted and formed the Measures (Draft), and organized a legislative forum to listen to the opinions of NPC deputies, CPPCC members, advertising companies, businesses, grassroots law enforcement units, etc., publicly solicited social opinions on the government portal website and the government legal website, and solicited the opinions of relevant municipal functional departments and legal advisers of the municipal government in writing. The leaders in charge of the municipal government listened to the report on the drafting of the Measures and studied the difficult problems in management. The main leaders of the municipal government attach great importance to the formulation of the Measures and put forward specific opinions on relevant systems and regulations. After further revision and improvement, the "Measures (Draft)" submitted to the meeting was formed.

The drafting of the Measures (Draft) is mainly based on the Advertising Law, Jiangsu Advertising Regulations, Jiangsu City Appearance and Environmental Sanitation Management Regulations and Jiangsu City Appearance Standards, and draws on the legislative experience of Shanghai, Xiamen, Hefei, Weihai and other cities. Three. Description of related issues

(1) About basic concepts. In order to reflect different management requirements and facilitate law enforcement departments and relative people to master and identify them, the Measures (Draft) defines outdoor advertising facilities and store bidding card facilities respectively. According to the contents displayed in the facilities, outdoor advertising facilities directly or indirectly introduce goods, services or public welfare contents, and the store bid facilities indicate the name, store name, trade name and logo of the unit or merchant.

(2) About the division of responsibilities. According to the provisions of the upper-level law, the Measures (Draft) clarifies the management responsibilities of urban management, transportation and water conservancy departments for outdoor advertising facilities, and clarifies the management responsibilities of urban management departments for setting up bidding facilities for stores. From the perspective of strengthening urban management and unified planning, the urban management department is given the function of comprehensively coordinating outdoor advertising and shop bidding facilities.

(3) Management of outdoor advertising facilities. First, strengthen planning control and give play to the guiding role of special planning and regulatory detailed planning of outdoor advertising facilities. Clear the planning and layout of large outdoor advertising facilities in public positions, incorporate them into the management of urban public resources, and the government will determine the main body of construction and implement franchising. The second is to clarify the prohibition settings in ten aspects, reiterate that it is forbidden to set up high-pillar advertisements in the central city, and put forward specific requirements for the setting of electronic display screens. The third is to optimize the administrative license, implement the requirements of the State Council to promote the separation of licenses and clean up the certification items, and further simplify the application materials. The fourth is to strengthen the public interest management, including the compensation for the demolition of commercial advertising facilities and public welfare publicity.

(4) Establishment and management of bidding card facilities in shopping malls. In line with the reform trend of "simplifying administration and decentralizing power, strengthening supervision and improving service", the original administrative licensing management mode of setting up bidding facilities in stores has been changed into administrative guidance and supervision afterwards. The urban management department shall formulate and publish a guide to the establishment of bid card facilities in the store to facilitate the parties' inquiry and utilization; Strengthen administrative guidance and technical services, and register and publicize those that meet the requirements.

(5) On the mechanism of departmental cooperation. First, the transportation and water conservancy departments seek the opinions of the urban management department when handling the permit. Second, if the installation of outdoor advertising facilities involves traffic safety, green landscape, light pollution and noise pollution, the licensing department shall solicit opinions from the public security, landscape and environmental protection departments according to actual needs. Third, if outdoor advertisements and shops bid for licensing facilities are set up in new buildings, they will be brought into the planning and design scheme for synchronous design, and the planning, urban management and administrative examination and approval departments will conduct joint review.

(6) About daily regulatory measures. First, clarify the main responsibility of safety management of owners and users of outdoor advertising and shop bidding facilities, and at the same time require the licensing department to strengthen safety supervision. The second is to require all people or users to do a good job in maintaining and updating outdoor advertising facilities and store bidding facilities in accordance with the city appearance standards. Third, the urban management department is required to establish an inspection mechanism and a management information system to achieve effective linkage between departments and the connection between administrative licensing and daily supervision, and to incorporate illegal acts and bad records into the outdoor advertising integrity management system.