The significance of hotel culture

1. The strength of hotel culture is mainly manifested through the behavioral influence of entrepreneurs and professional managers. Therefore, hotel culture should be the professional concept of a group of employees, including entrepreneurs, the accumulation of corporate history and the inheritance of ceremonies, the moral foundation of market competition and management industry, and the core soul is the innovative spirit of entrepreneurs.

2. Hotel culture is the embodiment of the intangible value of the hotel. Only by transforming this valuable intangible asset into a concrete practice process can the cohesion and centripetal force of the hotel be continuously enhanced and become the core of the hotel's common values.

3. It is the foundation of hotel culture construction and management to continuously improve the quality of employees through the rational allocation of talents. We must strive to build a group of high-quality employees and personalized corporate style, in order to truly implement corporate culture. Hotel culture is real, and we must start from the foundation and managers.

Extended data:

Hotel cultural marketing

Hotel cultural marketing takes commodities as the cultural carrier, and enters consumers' consciousness through market exchange, which to some extent reflects various cultural elements that consumers pursue for material and spirit. Hotel cultural marketing not only includes superficial conception, design, modeling, decoration, packaging, trademarks, advertisements and styles, but also includes value evaluation, aesthetic evaluation and moral evaluation of marketing activities.

Hotel cultural marketing includes three meanings. Enterprises need to use or adapt to different environmental cultures to carry out marketing activities; Cultural factors need to penetrate into the marketing mix, and comprehensively use cultural factors to formulate a marketing mix with cultural characteristics; Enterprises should make full use of CI strategy and CS strategy to build enterprise culture in an all-round way.

Baidu encyclopedia-hotel culture