Introduction to Apple founder Steve Jobs

Steve Jobs (February 24, 1955 - October 5, 2011), born in San Francisco, USA, is the co-founder of Apple.

In 1976, Jobs and his friend "Steve Gary Wozniak" founded Apple Computer Company. In 1985, he left Apple during the power struggle among Apple's top management and founded NeXT Company. In 1997, he returned to He took over as CEO of Apple and resigned as CEO of Apple on August 24, 2011.

Jobs is considered an iconic figure in the computer industry and entertainment industry. He has experienced the ups and downs of Apple for decades, and has successively led and launched the Macintosh computer (Macintosh), iMac, and iPod , iPhone, iPad and other electronic products that are popular around the world have profoundly changed modern communications, entertainment, and lifestyles.

Jobs is also the former chairman and CEO of Pixar Animation Company. On October 5, 2011, he died of pancreatic cancer at the age of 56.

Extended information:

Jobs’ business philosophy:

1. Connect related things

Apple has released independently innovative products, but It also integrates its own ideas. The iPod integrates perfectly with iTunes, and the iPad and iPhone also integrate well with the App Store. Jobs said: Creativity is about connecting all related things. ?

2. Don’t hire stereotyped employees

Ivy League graduates are not the only ones who can run a company. Jobs once claimed: Part of what made the Macintosh such a great product was that the people who worked on it were musicians, poets, artists, and even zoologists and historians, who, coincidentally, were Again the best computer scientist in the world.

3. Encourage others to think differently

Apple’s “Think Different” advertising campaign began in the late 1990s and has been one of the most effective campaigns. And the event drives innovation and creativity, which is what Apple is all about.

4. Don’t pursue complexity

Simplicity is happiness. Apple designer Jonathan Ives confirmed this strategy: Apple is definitely trying to develop simple application solutions because people like simplicity and clarity.

Baidu Encyclopedia - Steve Jobs