What is SEO?

1, keyword analysis (also called keyword positioning)

This is the most important part of SEO. Keyword analysis includes: keyword attention analysis, competitor analysis, keyword and website correlation analysis, keyword ranking and keyword ranking prediction.

2. Website architecture analysis

The website structure conforms to the crawler preference of search engines and is beneficial to SEO. The analysis of website architecture includes: eliminating the bad design of website architecture, realizing tree directory structure, website navigation and link optimization.

3, website directory and page optimization

SEO is not only to make the homepage of the website rank high in search engines, but more importantly, to make every page of the website bring traffic.

4. Content publishing and link arrangement

Search engines like regular website content updates, so it is one of the important skills of SEO to arrange the website content publishing schedule reasonably. Link layout organically connects the whole website together, so that search engines can understand the importance and keywords of each page. Implementation reference is the keyword layout of the first point. The activity of friendship link is also launched at this time.

Step 5 talk to search engines

Look at the effect of search engine SEO, and learn about the collection and update of the site through site: your domain name. In order to better realize the dialogue with search engines, it is suggested to use Google webmaster tools.

6. Website traffic analysis

Website traffic analysis guides the next SEO strategy from the SEO results, and it is also of guiding significance to optimize the user experience of the website. Traffic analysis tool, recommend Google traffic analysis.

SEO is the cycle of these six links. Only by continuously carrying out the above six links can you ensure that your site has a good performance in search engines.

SEO(SearchEngineOptimization): Chinese translation is search engine optimization. Search engine optimization is a way to improve the natural ranking of websites in related search engines by using the search rules of search engines. The purpose of SEO is to provide ecological self-marketing solutions for websites, so that websites can occupy the leading position in the industry and obtain brand benefits; SEO includes two aspects: off-site SEO and on-site SEO. SEO refers to the behavior of making reasonable planning from the perspectives of website structure, content construction scheme, user interaction and communication, and pages in order to get more free traffic from search engines, so as to make the website more in line with the indexing principles of search engines. The indexing principle of making websites more suitable for search engines is also called search engine optimization. The optimization of search engine can not only improve the effect of SEO, but also make the website-related information displayed in search engine more attractive to users.