What is the development prospect of the auto repair industry now?

Overview of the development of Internet + automobile repair and maintenance

——Definition of Internet + automobile repair and maintenance

According to the "China Automobile Maintenance Industry Association Group Standards" (T /CAMRA 002-2016), Internet + for automobile maintenance and repair refers to the use of information and communication technology and the Internet platform to upgrade and transform the service form and business model of automobile maintenance business.

——Internet + automobile repair and maintenance ecosystem

The Internet + automobile repair and maintenance industry involves: maintenance products and repair parts providers, car owners, e-commerce platforms and other participants, at the same time There are also various industrial capital investment institutions. At present, it has formed an industrial ecosystem that coexists with various business formats such as 4S stores, authorized repair stations and brand stores, independent repair companies, and e-commerce support platforms.

On August 8, 2015, the Ministry of Transport announced the "Decision of the Ministry of Transport on Amending the Regulations on the Administration of Motor Vehicle Maintenance". The "Decision" clearly states that "repair contractors and maintenance operators can use homogeneous Accessories for repairing motor vehicles”. The introduction of the policy has lowered the regulatory threshold of the automobile repair industry, created market survival and development space for more companies, and welcomed more market participants in the industry circle. For example: Mercedes-Benz, BMW, Toyota, etc. encourage dealers to establish direct-sale parts stores and expand channels for selling branded parts; Alibaba Automobile Division announced the launch of Alibaba Auto Parts City and launched a "homogeneous parts" verification platform to verify auto repair shops and Free and open to users.

The impact of the development of Internet technology on the automotive repair and maintenance industry: Technology changes the development format of the industry

——The impact of the application of Internet technology on the automotive repair and maintenance supply chain: Helping the arrival of the auto parts 4.0 era< /p>

Before Internet technology was widely used in the automobile repair and maintenance industry, that is, before 2008, the automobile repair and maintenance supply chain was in the 1.0 era, with many and scattered middlemen, and the development of the industry was chaotic. In 2009, automobile repair and maintenance began Maintenance e-commerce is gradually developing and rising, the automobile repair and maintenance supply chain has entered the 2.0 stage, and the penetration of Internet technology is gradually increasing. At this stage, our country is in the 3.0 stage of automobile repair and maintenance supply chain. Large e-commerce companies are participating in the entire value chain of automobile repair and maintenance supply, building a new development pattern for the industry. In the future, with the further development of Internet technology and the further improvement of the supply chain platform construction mechanism, the arrival of the 4.0 era of automobile repair and maintenance supply chain is just around the corner.

——The penetration rate of Internet retail in the auto repair field: it may be 9% in 2020

Chinese consumers are the world’s leading heavy online shopping enthusiasts. At present, China’s Internet retail penetration rate Even higher are some lifestyle fast-moving consumer goods. High-value products (real estate, cars, jewelry, etc.) and service products have relatively low e-commerce retail penetration rates. With the rapid rise of China's O20 business model, the online penetration rate of automobile aftermarket repair and maintenance has gradually increased. In 2018, the penetration rate of Internet automobile repair and maintenance in my country was 5%. Looking forward, it is estimated that in 2020, the penetration rate of Internet automobile repair and maintenance in my country will be about 9%.

——Different types of market players deploy the Internet + automobile repair and maintenance

Changes in consumer demand have forced the transformation of business models, and mature technical conditions have enabled a large number of various enterprises, especially Internet enterprises. Competition is intensifying as market participants from different sources enter the market one after another with different goals and business models. China's after-sales maintenance market is developing rapidly and has low concentration. In recent years, a large number of players have entered the market and have tried to improve current consumer pain points through model innovation based on Internet technology to occupy the market.

——The above data refers to the "Special Consulting Report on the Opportunities, Challenges and Countermeasures of the Internet for China's Automotive Aftermarket Industry" by the Qianzhan Industry Research Institute