Kumamon detailed data collection

Kumamon (Japanese: くまモン, English: Kumamon) is the minister of commerce and happiness in Kumamoto Prefecture, and also the local mascot in Kumamoto Prefecture.

Kumamon was originally intended to bring more sightseeing and other extra income to Kumamoto as a mascot, and was awarded Kumamoto Minister of Commerce and Minister of Happiness on 20 1 1, becoming the first Japanese mascot civil servant. While revitalizing Kumamoto's economy and enhancing Kumamoto's reputation, Kumamon has won unexpected welcome at home and abroad with its lovely image and unique authorized operation mode, and has become a mascot with extremely high popularity in the world.

The copyright of Kumamon belongs to Kumamoto Prefecture * * *, and the use of its image must be approved by the prefecture * * *, otherwise it will be regarded as illegal.

Basic introduction Chinese names: Kumamon, Ku Ma Meng (former name)? Mbth: English: Kumamon, Japanese: くまモン Nationality: Japanese Occupation: Civil Servant Position: Minister of Commerce and Minister of Happiness of Kumamoto Prefecture Identity: Kumamoto Prefecture Local Mascot, "Image Ambassador" Birth: 20 10 March/2 Design Background. On 20 1 1 year, the Shinkansen running through Kyushu will be fully opened, which means that tourists from Linxian and even Kansai areas such as Osaka can visit Kyushu more conveniently. Kumamoto * * * saw this once-in-a-lifetime opportunity and planned to do some special promotion activities in the local area to attract tourists to get off at Kumamoto Station. At first, Kumamoto * * * asked Kundo Koyama, a well-known writer in this county, to conceive this visual element, and he turned to his good friend and famous designer Shui Yexue for help. At first, they wanted to make a logo with the concept of "Kumamoto Surprise", but later Mizuno Xue hoped to promote this concept in a more attractive way, and Kundo Koyama agreed. Therefore, in addition to this logo, they also introduced a bear-shaped mascot named "Kumamon". With the support of Yukio Urashima, Governor of Kumamoto Prefecture, Mizuno led his own studio of a good design company to design the image of Kumamon. Finally, among thousands of image combinations, the image of Kumamon that we see now was selected. The name of the design image means Kumamon's English "Kumamon", which combines the pronunciation of "Kumamoto" and Kumamoto's local dialect "mon". Kumar means bear in Japanese, Mon is another way of saying Mono in Kumamoto dialect, and Japanese writing is "zhe". Therefore, ""means "Xiong himself", which clarifies the concept that ""comes from "Kumamoto Prefecture". (Because he is the career minister and happiness minister of Kumamoto Prefecture, he is also called "Minister" by Dongfen. There is another saying about naming: Mon also means "XX beast" in Japanese, and its etymology comes from the English word monster, such as the lion beast (レォモンン/Leo mon) and the angel beast (ェンソ) in Digital Baby. Modeling design in order to highlight the characteristics of this county, the main color of kumamoto castle is black on the body, and the blush commonly used in the image of Meng is used on the cheeks. Red also contains Kumamoto's title of "country of fire", which not only represents Kumamoto's volcanic geography, but also represents many delicious red foods. Kumamon's design draft Kumamon is as big as a real bear, and it is played by a real person. The first generation Kumamon holster looks weird and may give people nightmares. So, Kundo Koyama hired an autocratic mascot holster factory to improve the holster, so there was the second generation holster. Now we are looking at the fatter and cuter third-generation holster. Kumamon Pitot Kumamon's movements are also designed. Every wave and movement of it is also planned, including the most famous "covering your mouth" movement, which proved to be very cute. The frequently used foot lifting action comes from Mickey Mouse, another animation predecessor. When tall Kumamon cocked his head slightly, put his hand over his mouth and began to pretend to be cute, he soon got screams from children and girls. They shouted "Kawaii" and then turned to post these adjectives with pictures on Twitter. If someone asks for Kumamon's blessing on his birthday, he usually gets a response from Meng Xiong, which triggers another round of show-off and topic spread. The actor of Kumamon should have enough enthusiasm for this job, and at the same time fully understand the spirit conveyed by the image of Kumamon (that is, the person who plays Kumamon should not take himself too seriously). It is not easy to "control" this budding creature. Actors should always keep their center of gravity balanced and keep their vision clear, which is obviously a chore in hot summer. Not only that, but also the actors should try to figure out what actions Kumamon should do according to the content of the activity, so as to please the audience. For him, the more things he can accomplish, the more he will be welcomed by the audience. He will actively try to make cakes, dance, draw pictures and even run races. His naughty performance from time to time also makes Kumamon stand out among many mascots, making people feel that Kumamon is alive. Kumamon was the first guest star from the county staff. As Kumamon received more and more "business", the government had to recruit more actors to accomplish these tasks respectively. At present, there are at least five famous Kumamon actors. Only in this way can we cope with business trip, Shang Yan, tour guide and other work at the same time. Image Promotion Kumamoto organized a professional planning team and launched a series of marketing plans to enhance popularity. On 20 1 1 year, Kumamon was appointed as a temporary civil servant by the prefecture * *, and then the governor of the prefecture, Yukio Urashima, gave him the task of "distributing 10,000 business cards in Osaka to enhance the popularity of Kumamoto Prefecture". However, when I was on a business trip in Osaka, I was fascinated by the charm of the metropolis, and Kumamon's whereabouts were unknown. Governor Kashima held an emergency press conference for this purpose, and people who want to know the news of Kumamon told the county * * * through Twitter. A year later, with the success of a series of publicity, Kumamon was officially appointed as Kumamoto's Minister of Commerce by the Governor of Qidao. This position is second only to the governor and deputy governor in the county, and he directly takes orders from the governor of Bird Island, which shows that the county * * * attaches importance to Kumamon. Kumamon lost 20 13 1 1. Under the arrangement of the county, Kumamon lost the blush on her cheeks. No blushing, just an ordinary bear, and the meaning of "the country of fire" is gone. County * * * thinks that this incident is very serious, and the governor of Qidao once again holds an emergency press conference, saying that county * * * has set up an investigation team to investigate this matter and called on everyone to help Kumamon find the red face. Kumamon also went to the Tokyo Metropolitan Police Department to report the case. County * * * also posted "searching for you" in various places, and even released this notice through TV stations, hoping that everyone would provide clues. In fact, the county hopes to let the outside world know the importance of "red" to Kumamoto through this incident. Afterwards, some Japanese media said that the matter had achieved 600 million yen in advertising marketing results. Kumamon and Teddy Bear's photo planning team used social media such as Facebook and Twitter to publish Kumamon's itinerary, and added Kumamon's modal particle "mon" at the end of each new message. The planning team will also use hot spots for marketing. For example, during the ice bucket challenge, Kumamon was named to participate, and his reaction when he participated in the ice bucket challenge was very funny. These marketing strategies have greatly improved Kumamon's popularity and influence. Work experience: During 20 10, Kumamon worked as a temporary worker in Kumamoto Prefecture. Minister Kumamon 2011On September 30th, Kumamon served as Minister of Career and Minister of Happiness in Kumamoto Prefecture (this is the third important position after Governor and Deputy Governor of Kumamoto Prefecture, and the same as Minister of Propaganda of Kumamoto Prefecture). 2065438+On March 30th, 2005, Kumamon was demoted as the Acting Sales Minister due to his failure to lose weight. 2065438+At the end of June 2005, Kumamon was reinstated. On March 20 1919, Kumamoto held a press conference in Beijing, and officially announced China's Chinese name: Kumamon. Kumamon, a derivative culture, can be seen everywhere in Japan. From signboards, vending machines, taxi bodies to various snack packages, and even taxi drivers' ties, there are countless peripheral products centered on it, as well as a large number of shops selling products from Kumamon and Kumamoto. Kumamon's Yan characters are also all over the Internet. On July 20 12, the Kumamon train built at Feisa Orange Railway Station runs between Kumamoto Prefecture and Kawauchi Prefecture, and there are many Kumamon arrangements in the train. From 2065438 to March 2004, Kumamoto Electric Railway was built into a tram in Kumamon, which mainly traveled between Miyaqian County and Yudaizhi County in Fujisaki. The appearance is a silver nostalgic train with a big Kumamon at the front and rear. In 20 13, Kumamon Square in Kumamoto Prefecture was opened, with an area of about 200 square meters and a cost of about 46 million yen. There are communication areas and property information areas in the square. Publish information about Kumamon regularly. Economic Benefit 20 18 On March 20th, the data released by Kumamoto Prefecture in Japan showed that the sales of peripheral products of the mascot "Kumamon" in 20 17 reached1408,742,000 yen, a year-on-year increase of 10%. Copyright license Kumamon copyright belongs to Kumamoto Prefecture * * *, don't encounter Kumamoto. Kumamoto's authorization of Kumamon's image is limited to the products and activities themselves, and will not completely grant the right to use the image to a certain enterprise or individual. That is, there can be no exclusive authorization for images. The use of Kumamon's image must be approved by the county * *, otherwise it will be regarded as illegal. However, Dongfen's personal non-profit behavior out of love will not be interfered. Free use of Kumamon's image is limited to Japanese domestic manufacturers and requires permission from Kumamoto Prefecture. As long as other manufacturers pass the examination in Kumamoto, they can use the image of Kumamon for free. With the popularity of Kumamon, the unauthorized use of images has increased. Kumamoto Prefecture began to entrust lawyers to take measures against the China market, which is full of counterfeit products, on June 20 14. On April 16, Kumamoto Prefecture announced that anyone who uses the image of Kumamon for the purpose of disaster relief can apply for exemption. Combating Counterfeiting 20 16, 1 In June, 2008, the administrative department of Yiwu City, Zhejiang Province, China imposed administrative penalties such as fines on a toy company in Yiwu City for producing products related to Kumamon, the mascot of Kumamoto County, without permission. Kumamoto said that it was the first case at home and abroad to impose administrative sanctions on counterfeiters of related products in Kumamon. Social evaluation is average, most of the local budding things are unknown, but whenever Kumamon appears in the public eye, it always attracts hundreds of winter powder to take photos. He also appeared on national TV programs and even performed in front of Japanese emperors and empresses. It is said that not many people play Kumamon in Japan, but the hardcore winter powder can be seen from the gymnastics in Kumamon. On April 20 13, Kumamon met with the Japanese emperor and his wife. According to a survey conducted by the Japan Institute of Local Economics, the impression of residents in Kyushu, Kansai and the Capital Region on Kumamoto Prefecture rose from the 6th, 6th and 7th places in 20 1 1 to the 2nd, 3rd and 5th places respectively. Kumamon has been launched for less than three years, and its popularity is the highest in Japan. Its success in Japan can be compared with the popular Hello Kitty and Mickey Mouse. In addition, people's willingness to visit Kumamoto Prefecture has also been greatly improved. The number of commodities applying for authorization has increased from 3,600 in 2065,438+065,438+0 to 20,000 now. From 20 10 to 20 1 1, Kumamon has brought economic benefits of1200 million dollars to Kumamoto Prefecture, which even many Japanese people have no impression of her, including sightseeing and product sales, as well as advertising effects equivalent to 90 million dollars. It has also become a marketing research case that has attracted much attention. From 20 1 1 to 20 13, it brought economic benefits of124.4 billion yen to Kumamoto prefecture. Kumamon's success is the perfect result of the close cooperation between the mascot creator and local officials. From designers' whimsy about Logo and mascots to far-sighted marketing suggestions, the county * * * does not play the devil's advocate, but supports this innovation. In Kumamon's marketing activities, the county * * * has also changed the image of * * *, which has always been serious in the past, and has become people-friendly and humorous. Mayor Yukio Urushima even published a book for this purpose, detailing the successful marketing experience in Kumamon. The condensed sentence in the book is "promoting the mascot to be the sales minister, which is the innovative spirit of' breaking the plate'"