How does the decoration company operate most successfully?

How does the decoration company operate most successfully?

How to run a decoration company is the most successful? Now the real estate industry is quite hot. With the rise of decoration industry, decoration companies are highly competitive. If you want to run a decoration company well, there are many problems to consider. How do the following sharing decoration companies operate most successfully?

How to operate the most successful decoration company 1 A decoration company should ensure the following points to operate:

1, sound system

The rules and regulations of decoration companies mainly include two aspects, one is the enterprise management system, and the other is the construction process and norms. Among them, the enterprise management system mainly protects the interests of employees and can be gradually improved in the later stage. Construction technology and specifications are the interests of customers. Only by operating in strict accordance with the specifications can the construction quality be guaranteed. Therefore, these two systems must be established.

Step 2 form a team

Although the decoration company is relatively small, there is no shortage of various functional departments. Generally speaking, the functional departments of decoration companies mainly include project department, design department, customer service department, finance department and business department. With the cooperation of all departments, the whole project can be completed on schedule. Enterprise's management of team is also very important, and an intelligent management platform will save a lot of energy for enterprises.

3. Equipment and materials

In order to ensure the timely completion of the construction period and the quality of various constructions, it is suggested that enterprises can purchase raw materials and equipment from well-known building materials suppliers.

Step 4 find business

In order to let the decoration company survive, the company's salesmen need to actively look for orders. Common ways to get orders are: salespeople go out to run their own business; Let friends and relatives help introduce; Establish cooperative relations with real estate developers; Contract the business of large decoration companies or use new Internet marketing methods to operate their own traffic users.

5. Publicity and promotion

Because the decoration company has just started and its reputation is not too great, it is difficult to receive orders without publicity. Therefore, the company still needs to increase publicity. The common publicity methods are mainly push, outdoor advertising or online advertising. Now the publicity of friends circle may be better than large-scale advertising, but we must master the methods.

How to run a decoration company is the most successful? 2. As the owner of a decoration company, what is your business philosophy?

Whether the business philosophy is altruistic or selfish, there is a gap in two directions.

Many corporate customers have to pay 60% in advance before starting work. If you want to pay 60% in advance for the decoration here, you must pay at least 60 thousand if it is 65438+ 10 thousand. Can customers not worry? Whose risk is that? Who will bear it? The risk must be borne by the customer.

As a company, isn't your business philosophy selfish? Take care of yourself first, get rid of yourself first, and fatten yourself first. This idea of running a business is naturally different from altruism.

We pay for the decoration first, and customers don't have to pay any money when they come to us for decoration. You are satisfied with the acceptance result, and now you give it to us in the way we agreed in advance.

The money went to the workers first, which means that the capital model between me and the traditional company has been reversed. When it reaches the workers first, the interests of the workers are guaranteed first, and then transferred to me, including the main material suppliers. Money will never pass me. I bought it directly from a merchant and sent it to his home.

If this fund is a clear spring, then our workers, customer service and material suppliers, including me, are all rice fields together. Then this water is also called this capital flow.

Every piece of land can be wet. I didn't say which rice field was dry and which one was dry, and this didn't happen.

Second, what marketing methods did you use to get customers?

Whether the decoration business can be done well, let alone come first. Some companies may have been renovated for more than ten years, and the annual output value is still12 million, and there are only a few orders a year, and there is no improvement at all; Some companies may be established in the market in a year or two, and they can't take too much business. These companies just find the right method, and the boss is willing to work hard and study hard.

When I say I am willing to work, I don't mean running to the construction site to help the master. This is the job of the project manager, not the boss. In this case, we will find that there is no construction site to run in the end.

Many people think that to do decoration, we must open a decent shop in a place with a large flow of people, and all personnel should be complete. But don't forget, we are starting a business. Of course, we should invest as little as possible or even not, because the upfront funds are limited, so every investment should be counted well. Should, must, dispensable, should not.

If you are doing decoration and starting a business in a third-and fourth-tier city, then you are ready to open a shop and rent an office. You have to go out for at least 200,000 to 300,000 a year, and all you eat is pure profit. Even the money you earn in a year or two is used for storefront and personnel expenses. The most important thing is that the boss doesn't know marketing and management, how can he get customers? How to sign the bill?

Some people may say that our store has a large passenger flow. In this era, it is natural that almost no decoration customers come to the store. When the shopkeeper is cutting, do you want a salesman to help you pull customers? I'm sorry, they just do it for you. Man, you don't even know how marketing attracts customers.

How can they possibly have the ability to help you solve the problem? Basically, they all leave their jobs after a few months' basic salary, and we must also consider the designer's ability to talk about orders. Capable designers can't be said to be excellent in developing in first-and second-tier cities, but it is very likely that wages will eat up your profits.

Only when you know how to market yourself can you take them with you and tell them what to do.

Third, can your business model solve the pain points of customers?

Because of the current decoration industry, you can do what others do, and you will never be able to compete with local home improvement companies. If you want to surpass other competitors, before entering this industry, you must carefully study and analyze the pain points of customers in this industry, as well as the gap between existing home improvement enterprises that do not meet these pain points, and make business differences in economic knowledge.

What do you mean?

Just like you want to start a business in the home improvement industry, you must first look at the pain points of customers in the home improvement industry.

The payment method is not active, the quotation is opaque, many companies attract low prices, the malicious addition is serious in the later period, and it is extremely difficult to defend rights when there are problems in the construction site.

So have the existing home improvement companies or teams solved these problems? I don't think most of them have.

Many people would rather decorate themselves than find a company to decorate, perhaps because they are afraid of pits. The local market atmosphere is particularly bad, and the company can't help it. Without deliberately lowering the price, there will be no list, and there will be no survival without a list. When the work begins, the foreman will have to increase projects to maintain profits, which will eventually lead to low customer satisfaction and no repeat customers.

Since the market has not improved and the pain points of customers have not been solved, is there a model and system that can really solve these problems, so that bosses can earn conscience money and customers can choose with confidence?

I feel that when this model is operated locally through effective means, there is absolutely an opportunity to occupy the market and develop rapidly.

Fourth, whether to adapt to the trend and trend of the Internet age.

Why are the lists introduced by many old customers difficult to talk about? If the price is very low, there will be no response after the budget; I had a good chat for the first time, but I ignored you when I came back.

Nowadays, customers have become more professional and rational. In the past, the market was immature and the network was underdeveloped. When we see an advertisement in the street and receive a phone call for decoration, even if it is the first time to contact you, we will look for your cooperation with peace of mind. But now, with the deception of some unscrupulous decoration parties and the educational destruction of some businesses, the current decoration business is not something we can do, and we can meet customers with an introduction.

It is a multi-faceted investigation, understanding, mutual comparison and continuous screening, and finally a choice can be made.

Besides, in terms of home improvement companies, many successful bosses don't know much about design and construction. However, they just control the direction, know what their company's positioning is, what mode they operate, what channels they use to attract customers, and how to carry out marketing transformation, so that owners can recognize and choose. These systems and directions are very clear.

But there will also be some small and medium-sized decoration companies, which are very painful to operate. Teams of three or five people work hard every year and finally find that they don't make money. The list is very unstable. They often work for a while and have a rest. I also know transformation, and I can't do it without transformation.

At this time, I will think, I can't do marketing, and I can't make an appointment by phone. How can I make an appointment? My designer is not good at talking about orders. How can I train him?

These can only alleviate the pain, but not solve the problem. If what you do is already painful, it means that your business model or execution is not in place.

As bosses, the starting point of our transformation should be from the overall situation, not a small point.

How to run a decoration company is the most successful; 3. How to run a decoration company?

The first is the location of the store. The location of the storefront does not need to be chosen in a busy road section. You should save money at first, but you must open it in front of the store to facilitate parking.

Secondly, the store decoration, store decoration does not need to be magnificent, but it should reflect the style. Need to make several rooms as model rooms, to reflect different styles, and set up decoration materials exhibition area for customers to visit.

Recruit professional designers and construction workers (people can work part-time at first to save money). Customers come to consult, the reception staff should be enthusiastic and the explanation should be professional and comprehensive. Don't just think about profit at first, think about customers and keep them. And prepare small gifts and enter the store politely!

Customers will definitely refer to several decoration companies. They should keep their phone numbers and call customers. They must tell their customers the advantages of their company and let them know what they can get by choosing your company.

Invite customers to supervise on site during construction, listen to customers' opinions, understand customers' ideas and refuse to cut corners. The construction site should be cleaned after work to keep the site clean and prevent secondary pollution.

Acceptance, inviting customers to participate in the acceptance, and preparing small gifts, which has a sense of ceremony and makes customers feel that they are God.

After one or two years of later maintenance, there will definitely be various problems. When the customer asks for maintenance, he should send someone to repair it in time.