What should I pay attention to when opening an auto repair shop?

1, Positioning the scope of maintenance business The positioning of automobile quick repair and maintenance shops should be said to be very important. Nowadays, there are auto repair shops everywhere, and it is impossible to survive without characteristics, so it is very important to have a clear business orientation. Although the auto repair shops all over the roadside can be regarded as quick repair shops in a sense, they will eventually be abandoned by customers because of technology, packaging, word of mouth and other reasons. I believe no one wants to drive their brand-new car to that dirty place for maintenance. The maintenance of 4S shop is professional enough, but it takes too long and wastes too much time, and the price is relatively expensive, which is 50%~70% more expensive than ordinary auto repair shops.

It can be seen that the positioning of automobile quick repair and maintenance shop should be professional, efficient and low-cost, which should not only be fast and cheap as general maintenance shop, but also have the environment and characteristics of 4S shop. Therefore, the business of automobile quick repair and maintenance shop should avoid the complicated and long-term maintenance business such as automobile big parts maintenance, automobile maintenance and engine maintenance, and choose small-scale business with less time and high efficiency such as adjusting brakes, replacing three filters maintenance, painting a small area of automobile body and replacing small parts.

Here, we can generally list several kinds of maintenance services in the automobile quick repair shop: basic adjustment of automobile, replacement of three filters, replacement of engine oil, tire repair and inflation, small-area paint repair of automobile, replacement of some small lighting parts, maintenance of automobile electrical appliances, body cleaning, and interior cleaning. These services have short time and simple maintenance. Of course, with the continuous growth of business, the scope of maintenance business can be gradually expanded, but we should still pay attention to the theme of quick repair and maintenance shop.

The investment cost of automobile quick repair and maintenance shop is not high, so it must not be compared with 4S shop, as long as it is clean and tidy, but the choice of address is very important. No superior geographical location will lead to no customers or repeat customers. Therefore, it is necessary to investigate in advance the vehicles owned by individuals and enterprises within the radiation range of the fast repair shop, as well as the traffic volume at the door of the fast repair shop, and make a rough statistics. If the number of vehicles is not enough to support the future operation of the quick repair shop, it is best to relocate. Let's analyze several key points of site selection in detail. 2. Choosing a fast maintenance shop on the open road with dense traffic should have the characteristics of high maintenance efficiency and time saving. Every customer who goes to the quick repair shop comes with the requirement of quick repair, and their time is very precious to such a customer group. Locating in an open road or a relatively uncommon road in the center of a city with dense traffic can provide customers with a smooth traffic environment, thus saving customers time in car repair and maintenance. Recommended location: near the mid-range residential area, near the main road of the city, near the administrative center. There are many auto repair shops in the city. In addition, the cost and investment of auto repair is not very high. The phenomenon of auto repair shops getting together will lead to bargaining for business, so choose an address to avoid such lots. There are two advantages. First of all, it can highlight its important role in this area (the only quick maintenance shop within 500m of Fiona Fang). Second, without the influence of low-grade auto repair shops, it can improve the store positioning and make its own characteristics. 3. Choose a location close to the auto parts market. The starting point of auto repair and maintenance shop is not very high, and it doesn't need very high upfront investment, but the capital turnover should be considered. Choose a place close to the auto parts market, and the parts can be used as they are, without taking up too much money and reducing investment. 4. Technology remains an important factor. Auto repair shops don't need skilled mechanics like large auto repair shops or 4S shops (such as good engine mechanics, and auto electrical mechanics are definitely overqualified in auto repair shops), but need skilled auto repair workers with 1 ~ 2 solid skills, certain work experience and even various auto repair skills. These skilled workers are familiar with the skills of multi-project auto repair and have high wages.

The deepest demand is that technicians need to have their own unique set of methods to support the rapid repair of automobiles. Take adjusting the brakes as an example. A novice needs the support of tools to master the adjustment scale, while an experienced veteran works by his own feelings. At this time, the experience of repairing cars brings customers another feeling, trust and satisfaction. This can not only improve the work efficiency under the premise of ensuring the maintenance quality, but also help you to start the brand of quick repair and maintenance shop. 5. Equipment investment and store scale Finally, investment and business area are very important for an automobile quick repair shop. The initial business area is about 100 square meter. It is enough to maintain two cars at the same time and leave a lounge for customers to wait. You can also put a row of display cabinets along the wall to sell some popular car decorations and accessories. The car repair shop is similar to our community hospital. Minor problems such as headache, cold and fever can be treated in the automobile quick repair and maintenance shop, while major problems need to be treated in a "specialized hospital". The refinement of the automobile maintenance market is bound to be the mainstream trend of the automobile maintenance market in China.