Characters experience of Hou Binghui

1957, graduated from primary school. At that time, my father worked in an aquatic cooperative store, and 26 yuan's salary barely maintained a family of five every month. He is struggling, and his family can't afford to continue his studies. The next year, at the age of 14, he stepped into the society and became an accountant in the canteen of the commune, and he tasted the fun brought by his work for the first time. Soon after, the commune canteen was cancelled and he had to look for a job again. During that time, he often went to the cultural station in the town to read books. "As long as you read texts, ancient prose, romance of the Three Kingdoms, songs of youth and the like, you can read them." He said that he had increased a lot of knowledge during that time and was once called a "gifted scholar".

196 1, Nan 'an Apiculture Farm recruits apprentices from Honglai. He was recruited as a beekeeper and lived as a beekeeper from the mountains to the coast. During this time, he read all kinds of things in the world, gained more knowledge outside books, and accumulated some money. 1968, he volunteered to set up a street factory-Honglai street comprehensive factory, which suffered setbacks. But in the face of the blow, he did not give up easily, but stepped up to absorb the knowledge of literature and natural science. The ups and downs of life make him more mature and strong.

1974, after his 30th birthday, he used his self-taught chemistry knowledge and borrowed ten yuan to help set up a chemical plant in Guanqiao, Nan 'an. He stayed for five years, accumulated more experience in chemical industry, and became famous in the industry. During this period, Yuncheng Town, Shanxi Province specially "dug" him out to build a chemical plant. "Yuncheng working group is very talkative and speaks very well. After arriving, I found that it was still relatively poor and backward, and the available venture capital was 3,000 yuan. " He recalled. However, looking at the warm and hopeful faces, he could hardly refuse. After settling down his wife and children, he rolled up his sleeves and started a business in a foreign land. "In that era of lack of materials, as long as you can make decent products, you can basically sell them." He said that the business of the factory soon flourished, and the emulsified oil, sewing machine oil and new pesticides he developed sold well in the central region. With this momentum, he also initially completed the original accumulation of venture capital and stepped into the enviable ranks of "ten thousand households".

1980 according to the practical experience accumulated for many years, the booklet "Production Technology of Cold Dissolved Emulsified Oil" was written, which effectively solved the problem of pesticide residue Gatorade. He said that this was listed as 1990 key scientific and technological development project by Quanzhou Economic Commission. In 2003, faced with the new trend that the cartoon image was favored by the market more and more, he decided to borrow foreign cartoon brands to expand the national market faster and seize the channel resources. Through official channels, we have successively signed the right to use the images of Spider-Man and Altman in China with overseas companies, and also designed and developed the animation brand-Flash series. So far, it has blossomed in the domestic market with multi-brand strategy. Its marketing network is all over the country, with more than 100 first-class agents, more than 4,000 total sales outlets and an annual output of more than 5 million pairs, ranking first in the industry. He formed an alliance with Olympic champion Liu Xuan, and announced his entry into the youth sports market, effectively expanding the battlefield.