5 marketing activities planning scheme

# Planning # Introduction Planning scheme is the expression of planning results, usually with words or pictures as the carrier. The planning scheme originates from the original idea of the sponsor and ends with the reference of the scheme implementer. Its purpose is to present the planning ideas and contents objectively, clearly and vividly, and to guide practical actions efficiently. The following is the marketing plan compiled by KaoNet. Welcome to read!

1. Marketing activity planning scheme

The first is to optimize and improve the quality of agricultural products. Many agricultural products, based on climate or geographical environment factors, have outstanding quality, such as grapes in Turpan, rice in the north of xx, Sanqi in xx, etc. However, it is not enough to enter the high-end market with such quality, and it must be further improved from the aspects of breeding improvement, planting technology and processing standards.

For example, most fruit farmers know that more than 26 kinds of pesticides need to be sprayed to ensure that apples are free from pests. Can such apples be accepted by high-income people who pay special attention to health? Everyone in the industry knows that an apple needs 147 tests for export, but there are almost no apples sold in China. Nowadays, food safety is very concerned at home and abroad. In particular, the media have reported poisoning incidents caused by excessive pesticides and heavy metals. As producers and operators of agricultural products, if they want to make greater profits, they must never eat the roots of their ancestors and the local special environment, and strengthen the improvement of varieties, including appearance, taste and taste.

For example, the high-quality eggs developed by xx Village Group are stocked in the Woods in strict accordance with the standards of organic food. Hens are raised by eating worms from Shan Ye and drinking mountain spring water. Because the original ecological environment has been maintained in the production process, the quality, color, taste and marketing content of xx organic eggs have been greatly improved. In xx market, an egg is sold to 4 yuan, which is 10 times that of ordinary eggs. Because the quality is excellent, it can be sold every day.

Therefore, in order to get rid of low-value agricultural product operators, we must try our best to make the quality different and outstanding, so that it is possible to sell the price dozens of times higher than that of ordinary products, and the quality reflects the value. This is true.

Second, the product structure packaging

Generally, we find that most agricultural products are rustic and lack the feeling of making people shine. Many products are packed in plastic bags or corrugated boxes, and the origin and brand name are gone. In fact, such packaging often makes people feel low-grade. How can such a product make high-end consumers like it? The packaging of products should match the excellent quality of products, so as to complement each other and shape the brand value. It is found that 60% of the value of a product comes from packaging, because consumers sometimes don't understand the essence of the product, and often feel it with the help of packaging image, text description and vivid display, which is ignored by many agricultural product operators.

The organic farm, a domestic organic enterprise I serve, suggested that they take the lead in using both Chinese and English in the packaging of organic vegetables, explaining that organic food does not contain pesticides, pesticides and bio-organic fertilizers, so that consumers can immediately understand what organic food is and what its benefits are, and dispel consumers' doubts about buying, so it has achieved good results. The monthly sales of Carrefour Gubei Store in Shanghai alone reached more than 300,000. At present, most organic food production enterprises have printed various certification marks on their packaging, rarely indicating the characteristics and detailed information of the products, and missed the most direct and lowest-cost communication opportunity with consumers.

In fact, the packaging of agricultural products can be roughly divided into inner packaging and outer packaging. For the outer packaging, in addition to the green color commonly used in agricultural products, you can also use colors such as orange, yellow and red to symbolize sunshine, taste and life. Try to design vivid images on the front of the packaging so that consumers can see them from 5 meters away, while on the back of the outer packaging, you can use pictures with words to explain. Introduce the source, history, origin, culture, characteristics, nutritional components, eating population, eating methods, etc. More importantly, introduce the remaining differences, and the text of the corresponding manufacturer and contact information will be reduced accordingly, because this is not the main information that consumers pay attention to. The material of the outer packaging can boldly adopt some special materials according to the texture of the product, such as pottery pots, cowhide bags, porcelain and so on. , thus highlighting the image and highlighting the value of agricultural products.

For internal packaging, it is necessary to make some exquisite folding pages and brochures, or small handicrafts to introduce the cultural background, natural environment and customs of the products and places of origin, so as to deepen consumers' understanding, trust and goodwill towards the products. For example, apple manufacturers can print some scientific common sense and folk proverbs on the wrapping paper for packaging apples: apples detoxify, and eating apples every day keeps the doctor away. When consumers eat apples every day, they will strengthen their reuse behavior.

Of course, for high-end people, it is necessary to write down the reasons for buying and the unique selling points on the packaging in order to explore the specific products in depth.

Third, explore the bright spots of selling high prices.

Good products will be called out, and this is the main reason why many high-quality agricultural products are not sold well now. A distinctive advertising appeal can attract consumers' attention and stimulate their buying impulse. For example, the organic flour produced by xx: made of millstones, with no loss of nutrition. I immediately drew a line with ordinary flour. Other flours are ground by machines. My flour is mixed with a traditional stone mill, and consumers will be curious. After all, I have been eating this flour for a long time now, which highlights the benefits of this technology. The taste is better, and the purchase benefit of wheat nutrition is retained. Of course, it has won high recognition from consumers. The price is five times more expensive than ordinary flour, but it is sold out of stock, which is in short supply.

Therefore, to shape the reasons for selling high prices, we must explore the characteristics of agricultural products themselves, as well as the local natural environment and cultural background to appeal, and try to highlight the characteristics that people have no reason, people have their own skills, and people have different characteristics. For example, an enterprise in xx raises chickens in the mountains, which is called "running pheasant". Consumers are very fresh when they hear such names. Not only that, but also invited them to catch chickens in the mountains, but these chickens are similar to pheasants, either in trees or in mountain streams, and they are not so easy to catch. However, many people enjoy it, and they don't regard catching chickens as hunting. The enterprise has also achieved good economic benefits, because his chickens are different from others.

Enterprises engaged in product management should find ways to explore and shape the unique value of products and spread it out, so as not to be afraid of no market.

Fourth, shaping the legendary story of the product.

Many famous and excellent agricultural products have a special legend and story behind them. As operators, they are not only selling agricultural products themselves, but also selling and promoting a culture, an idea and a way of life. This is a place that many enterprises ignore. How do we shape it? We can use a principle in drama to explain that what happens is news. After continuous dissemination and deepening, news will become rumors, and then be compiled into legends, myths and even fairy tales. Often this realm is what everyone yearns for, because no matter where he is, what his status is, and what his situation is, everyone has the desire to return to himself and advocate nature.

For example, in terms of quality, color and fragrance, only xx rose can match it, but some people know her beauty and fragrance. In fact, it can be spread through folklore and folk stories, because the name of xx girl is Guli, which means rose. You can combine ethnic customs and songs and dances to shape and get out of xx.

We can see that a tea manufacturer in xx is doing very well. Every time I attend the exhibition, the salespeople who meet at the dock are all dressed in local xx costumes and singing folk songs to meet the past guests, which has achieved good communication results. Many people donated money to buy "xx tea" in order to taste it. In this way, the brands on the scene strung together wine glasses and consumers, brought them to Gary and their minds, and then spread to all places through them.

Agricultural product operators who are working hard, where do you think they do not have their own products? Without the legendary packaging and deduction, just like a life without soul, how can such a product impress people?

Fifth, develop diversified and personalized needs.

Now we find that most agricultural products are meeting people's basic needs. Are we just satisfied with food and clothing? In fact, many coastal areas in China are as rich as developed countries and have more, higher, deeper and more personalized demands for agricultural products. Therefore, it is necessary to meet the unique needs of consumers and their more demanding requirements according to their own product characteristics in order to obtain higher returns.

For example, a company that produces high-grade rice is suggested to focus on developing the brown rice market. Because brown rice is one of the nutritious foods promoted by FAO, the product is diversified and developed for women, pregnant women, businessmen and middle-aged and elderly people. Combined with in-depth eating and conditioning education, it has achieved unexpected results in the high-end market in Beijing. Consumers suddenly found the healthy food they had dreamed of for many years, and sales continued to climb.

In fact, many agricultural products contain many special nutrients and biological activities, and the market lacks the means corresponding to the market and consumer groups, resulting in the phenomenon that good products cannot be sold and consumers cannot get good agricultural products.

Sixth, high-end agricultural products, channel innovation is the way out.

Now many agricultural products want to enter modern retail channels, such as shops, supermarkets, convenience stores and so on. In fact, these channels are not effective channels for many agricultural products because of the high threshold, unbearable admission fees and promotion fees, and overdue or even arrears of accounts.

In fact, in some big cities in xx, xx, there have been professional retail terminals selling high-end agricultural products, such as xx and xx. Distribution through them is a more effective way, because the main high-end people are also concentrated in these areas.

Of course, according to the structure of the product line, or combining with other agricultural products enterprises in the region, it is also a very good model to build terminals and open franchise chains. In fact, there are already specialty stores such as xx and xx, and the business is excellent, but there is a lack of systematic planning and improvement of terminal retail. This is an opportunity for some agricultural products enterprises to enter, such as honey products enterprises, which may not only sell honey. You can use your own specialty store network to sell special agricultural products.

For some high-end agricultural products, you may wish to choose hotels, business clubs, clubs, airports, restaurants and beauty salons for in-depth promotion.

Seven, break the traditional communication mode

Adopting the traditional advertising communication mode is a means of burning money for agricultural products enterprises, but it can't see much benefit. The more effective means is to open the market through event marketing, news marketing and public relations marketing. I still remember that not long ago, the news of a professor selling rice in a university in xx received great attention, and the sales pressure of that enterprise was alleviated, and there were many times around him that could be used for hype to achieve the purpose of low-cost communication.

For example, the success of xx brand is well known to all women and children in xx Lake. As a result, a company stood on the shoulders of giants and introduced the organic fish head of xx Lake. Through the press conference, many high-end hotels and aquatic products merchants even ate up the company's sales output for three years, and the price is still rising. Therefore, agricultural products enterprises must not honestly work for TV stations and newspapers, and find a breakthrough point to speculate, and the whole situation will be revitalized.

Eight, to create a deep service model

What, you sell agricultural products and serve them? Yes, because the value of agricultural products can be further amplified and recognized by high-end consumers through services. Think about it. An apple is sold in a fruit shop, most of which is 5 yuan, but it costs several hundred yuan to be used in a beauty shop to detoxify or do a spa. The important reason for value-added is service. And how to do their own service for agricultural products enterprises, so as to explore in combination with their own actual situation.

For example, an organic farm in xx turned the farm into an outdoor training base, which attracted the staff of the training company to visit. The staff of the training company brought their students here for training, constantly gained good knowledge and information, and tasted various fresh and pollution-free agricultural products. Most of these trainees are professional managers, so they become loyal consumers of the farm, because the farm has amplified its value through on-site service and gained new development.

While Xx Group opened the first vegetable garden in China, planting all kinds of special vegetables to attract consumers to visit and buy. By introducing the service mode of light tube tourism and buying the vitality of traditional agriculture, vegetables naturally have a better market.

As an agricultural enterprise, we must take a long view. In the minds of consumers, plant an acre of land and let it blossom and bear fruit. When they harvest (their minds are full of trust and affection for the product), that is when you succeed.

2. Marketing activity planning scheme

I. Sales Planning Scheme Operating Platform The company has set up a special organization to be responsible for the research and development of new products, the formulation of marketing strategies and sales schemes, and comprehensively build the first terminal network of liquor with the economic concept of marketing planning. Equipped with marketing plan management and financial personnel, break the traditional employment mechanism and recruit a group of business elites from the society. Determine the business representatives, business directors, business directors and business managers of regional marketing programs, set up a professional marketing team, set up a sales team for key marketing programs, manage customers by special personnel, sign sales contracts for single products, and complete the combination of marketing teams before the new products go on the market.

Second, the design of sales planning products

Because of the transparent price and aging structure of the old products, it is difficult to meet the needs of consumers and support the high marketing expenses, and the products cannot form the advantages of marketing programs. Therefore, it is necessary to develop combined products.

1, according to the flavor type of liquor to develop, and strive to make the product personalized and obvious, so as to become the main brand.

2. Develop products according to the degree of liquor, and form high, medium and low-grade product series.

3. Develop products in a targeted way, constantly research marketing plans in the sales process, follow up products, and realize the combination of product structure.

4. Develop products according to the planned market price and establish a reasonable product price system.

Third, the network system establishes a sales planning scheme.

Effectively integrate the original dealer network, first help the original dealer to help them sell, master the first-hand information, and find out the details of the marketing plan. Lay a good foundation for the next marketing work. The listing of new products can be upgraded to marketing plan according to the following sales plan planning steps.

1, establish a master marketing plan, establish a feasible county-level target market sales planning scheme, and formulate a marketing plan development plan. The sales staff directly serve the first-class merchants, and the first-class merchants will assess the business personnel, select hotels, supermarkets and shops with good reputation in the regional market, and conduct comprehensive centralized marketing of products. Create a model marketing plan, and strive to achieve more than 80% distribution rate in the marketing plan. After a month's marketing, strengthen and screen customers, determine first-class and second-class customers, and establish and improve customer files.

2. The offline customers managed by the first-class dealers are assisted by business personnel, and the management system of first-class and second-class customer supply cards is implemented; Print and issue supply cards to primary and secondary customers. The purpose is to master and control the flow of goods in the marketing plan, effectively control the price-breaking and goods-jumping of the marketing plan, and completely put an end to the appearance of counterfeit goods.

3. Reasonably distinguish the incentive policies of primary dealers and secondary dealers, protect primary dealers and cultivate and support secondary customers. Reward according to the performance of secondary customers.

4. Take promotion management measures for customers. When the performance of secondary customers reaches or exceeds that of primary dealers, secondary customers can be directly promoted to primary dealers, and their benefits will change accordingly. Finally, a strong and extensible sales first-class and second-class network will be formed.

Fourth, make use of the marketing planning resources in the market.

1. Configure delivery vehicles and advertise the body image.

2. dressing the, a business person, wears a business card and a badge.

3. Appoint business representatives, business directors, business directors and business managers.

4. The company can control the unified scheduling and management of resources.

Five, product benefit distribution and sales expenses planning scheme

(a) product profit distribution and sales planning scheme

Reasonable distribution of the benefits of each link and the utilization of resources will be based on the spatial relationship of product prices.

1. Make unified marketing plan and sales price, including hotel price, supermarket price, retail store price, etc. , reasonably allocate profit space, and reward dealers in two forms: monthly rebate and annual reward.

2, the organic combination of sales products, formulate the operation method of single product marketing plan.

3. For staged promotion activities, the reward standard shall be formulated according to the total delivery amount.

4. With the gradual maturity of the marketing plan, the cost of each link will be reduced or cancelled accordingly.

(B) marketing expenses management of sales planning scheme

1. All expenses are paid for selling products, and the company bears the basic salary, business trip expenses and telephone charges of business personnel.

2. Vehicle expenses, office expenses and warehouse expenses.

3. The salary of business personnel shall be paid in the form of basic salary+commission+reward. The basic salary of basic tasks is guaranteed, and the business commission is not capped.

4. Yi Labao, posters, public service advertisements and other publicity expenses.

5. Publicity expenses in the market preparation stage and sales activity stage.

(3) Steps of direct selling of sales planning scheme

1, direct selling operation method (one product, one policy).

2, open recruitment of business personnel, short-term training, arrange specific positions.

3. Make a plan for the listing of direct selling products.

Through direct sales operation, we can effectively control the marketing planning scheme, constantly supplement and improve the marketing scheme, realize the flattening of Taibai liquor network, and lay a solid foundation for the large-scale marketing scheme operation.

3. Marketing activity planning scheme

I general provisions 1. Purpose: To standardize the company's sales management and improve the company's operating performance, this method is formulated.

2. Scope of application: Unless otherwise stipulated or agreed by the company, the management of sales personnel of all units of the company shall be implemented with reference to these Measures.

3. Detailed Rules for Implementation: Each unit formulates its Detailed Rules for the Implementation of Sales Management, which shall be implemented after being approved by the general manager of the company.

Second, the sales staff

1. The hiring, attendance and resignation of sales personnel shall be implemented in accordance with relevant laws and regulations and company rules and regulations.

2. The work of sales staff is mainly to retain old customers, develop new customers, facilitate transactions, perform contracts, and collect and transmit market information.

3. Sales personnel should keep the company's business secrets, and may not induce customers to transfer or divert the company's business. It is strictly prohibited to misappropriate public funds, accept kickbacks and obtain funds by improper means and channels.

Third, the marketing plan

Sales personnel make marketing plans according to personal annual sales targets, and implement them after being approved by the supervisor; The plan includes the decomposition of sales targets, as well as ideas and measures to open up markets and increase sales.

Fourth, the marketing process

1. Sales personnel must fill in the "Working Day Report" and "Customer File Form" truthfully and completely according to the business development, and make written work summaries regularly; Each unit shall summarize the Customer File Form every month and submit it to the company's administrative department for filing before the following month 10.

2. Customers developed by each unit shall be filed with the general manager's office in time. If there is a "collision" phenomenon in the market, the general manager's office company will coordinate on the principle of "preconceptions".

3. When selling, in principle, the business department of this unit shall organize the contract review and sign the economic contract. Within 3 days after the signing of the contract, the competent business department will report the original to the financial planning department, the general manager's office and the administrative department of the company for the record; For old customers with good reputation, with the consent of the business department of the unit, the purchase order signed by the person in charge of the user can be used as the basis for ordering; In principle, there must be an advance payment for the contract amount100000 yuan or more.

4. The economic contract with sales profit rate below 20% shall be decided by the general manager's office of the company after organizing contract review.

5. The sales personnel are responsible for the performance of the contract, and recover the contract amount (including the final payment or quality guarantee money) as agreed; If the sales staff cannot recover the payment for personal reasons, resulting in bad debts and losses to the company, the sales staff shall be jointly and severally liable for compensation.

Verb (abbreviation for verb) selling price

1, internal quotation:

A. If the price of raw materials is not easy to change, the production unit will provide internal quotation to the sales unit of the company regularly or irregularly.

B. If the price of raw materials is changeable, the purchasing unit shall make an inquiry (seal) in written form.

2. External quotation:

(1) Each unit can set the price according to the payment method of the bill, the total profit, the degree of competition and other specific conditions, and define the discount authority of each salesperson.

(2) If the customer's counter-offer is lower than the company's pricing standard or exceeds the sales personnel's discount authority, it must be reported to the person in charge of the sales department for approval.

(3) Internal operating information of the company such as internal quotation and discount standard is strictly prohibited from being disclosed to the outside world, and offenders will be held accountable.

Business expenses of intransitive verbs (including travel expenses and public relations expenses)

1. Sales personnel need to ask the supervisor in advance when borrowing business expenses in the document process. Please refer to the company's fund payment approval process for specific approval authority.

2. Operating expenses standard:

(1) When the sales profit rate is lower than 25%, the business expense is 20% of the sales price difference.

(2) When the sales profit rate is equal to or greater than 25%, the operating expenses are 6% of the sales.

(3) If the business expenses exceed 6% of the sales, the excess shall be charged in the sales commission.

Seven, sales staff wages and benefits

1. The salary of the sales staff during the probation period shall not be lower than the local minimum wage standard, which shall be formulated by each unit and submitted to the general manager's office for approval.

2. The salary structure of sales staff after becoming a full member is "monthly salary+business commission+year-end bonus", which is formulated by each unit and submitted to the general manager's office for approval.

(1) The monthly salary is determined according to the completion of the sales target. When the completed cumulative sales amount reaches the promotion standard, you can enjoy the standard monthly salary of the same month.

(2) Business commission:

A. 50% of the overpayment shall be settled in the month when the sales amount is received.

B, since the date of delivery, except for the quality guarantee fund, the interest will be calculated at the monthly interest rate 1% after two months.

C, except for the quality guarantee money, all sales money shall be collected before business settlement.

D for the contract with quality deposit, after the quality deposit is returned, 20% of the settlement amount is reserved for payment.

⑶ Year-end bonus: The company considers the year-end bonus according to the comprehensive factors such as sales performance, professional quality, customer satisfaction, market share and overall benefits of the company.

3. The welfare of sales personnel shall be implemented according to the employee handbook of the company.

Eight. supplementary terms

1. The company will draw 2% of the sales volume for the market return visit and the year-end reward of excellent sales staff.

2. Non-marketing personnel can use their own social resources to cooperate with sales without affecting their jobs, and can extract a certain percentage of bonuses according to sales or profits, which is determined by each unit according to the payment method of orders, total profits and other specific circumstances.

3. For other special marketing personnel policies, please refer to the company's special marketing management measures.

4. These Measures are approved and promulgated by the company's president, and shall come into effect on _ _ _ _ _ _ _ _ _ _.

4. Marketing activity planning scheme

I. Product Strategy Product strategy mainly refers to the renovation of the color, taste and appearance of desserts. It mainly studies new product development, product life cycle and brand strategy, and is the basis of price strategy and promotion strategy. Only by endowing products with characteristics can we leave a deep impression on consumers.

1, a new product is launched every month, which can change the taste and collocation and give guests a refreshing feeling.

2. It can make dessert containers more attractive and unique. Let the guests be interested not only in the products, but also in the unique style of the store.

Second, the price strategy

Price strategy mainly refers to dessert pricing, mainly considering cost, market and competition. Mainly study dessert pricing, price adjustment and other marketing methods.

1, the price difference shall not exceed the cost of the product itself, and the price shall be appropriately adjusted according to the season of raw materials.

2. Dessert is served at half price every week.

3, one-time consumption over _ _ 8.5 fold.

Buy a membership card and enjoy a 10% discount on each item.

5. Give a card when the one-time consumption reaches _ _ yuan, and collect three cards to exchange for one _ _.

Third, promotion strategy.

The promotion strategy is mainly to adopt certain promotion means to promote products and increase sales. The forms of promotion are advertising, promotional activities, personnel sales, word-of-mouth operation and so on. Let consumers enter the store to consume products through promotion, and whether the strength and scheme of promotion are appropriate enough to influence or manipulate the popularity, image and sales volume of products, and even the brand image of dessert shops. The specific operation is as follows:

(1) Self-made in-store advertisements.

In-store advertisement mainly includes storefront advertisement, window display and price list placed on the table and posted on the wall.

Pay attention to the following two points when advertising in the store:

1, select the appropriate number of advertisements. Too many advertisements in the store will destroy the inherent characteristics and atmosphere of the store, but will weaken the effect of advertising, so the focus should be on the basic products of brand products.

2. Pay attention to the posting position.

Television, radio, newspapers and other mass media.

Before the cake shop decides to use the media to advertise, it must carefully analyze the coverage, main audience, audience and their relationship with the company's market segments, find out their intersection and create promotional effects.

(2) Use street flyers.

Distributing leaflets in the street is a common means of promotion. Because of its low investment cost, many dessert shop owners adopt this promotion method, but if the preliminary work is not done well, it usually has little effect. Therefore, the following points should be considered:

1, the content of the advertisement.

Not too much, should try to be limited to key content, such as store name, brand products, price, telephone number, address, concise map, etc. At the same time, whether there is collectible value from the perspective of the recipient, such as printing discount coupons or exchanging souvenirs, and whether there is an official seal and a clear expiration date. This is beneficial for customers to take a positive attitude towards the authenticity of coupons.

2. Pay attention to the training of distribution personnel, not to everyone, but to a certain customer group suitable for consumption.

3. Give gifts.

4. Attract traffic advertisements from mobile customers.

5. Marketing activity planning scheme

1. China is a big tea country. Arrange the teahouse in the downtown area, so that there is a comfortable and elegant atmosphere between the bustling cities, and the atmosphere tends to be casual, elegant and open-minded almost naturally.

Second, the business guide

The nature of drinking tea is comfortable and elegant, and the atmosphere of the teahouse almost naturally tends to be casual, elegant and open-minded, so the teahouse must be a delicate and elegant place. Such a place is very suitable for leisure and entertainment. Moreover, these places have higher requirements for tea grades. Attention should be paid to brands and types of famous teas, and tea sets related to tea should be matched with books, such as purple sand, porcelain and glass tea sets.

Third, the teahouse management description

For everyone to be equal, the atmosphere in my teahouse must be comfortable. The crowd ranged from the big boss of the company to the students. From youth to old age. My teahouse can be a place to study reading, or a place for business conversation in shopping malls. In order to avoid being disturbed by others, I will increase the number of boxes, and the atmosphere of each box must be elegant and comfortable.

Fourth, the quality of shop assistants.

1, attractive appearance: neat clothes, timely style, elegant appearance, simple and frank expression.

2. Those who have in-depth research on tea tasting will give priority to serving some people with high tea tasting level.

Verb (abbreviation of verb) target location

1. In the face of competition, I must carry forward the advantages of our company and regularly send employees to good teahouses in various countries to learn experience. The employees of our company must live in harmony and take serving customers as the purpose. Scientific management and chain management.

In order to establish a good reputation of our company, I decided to spend some money on advertising, such as street signs, and I also decided to set up my little bee team. It is to hold high-level activities on holidays, contact some high-level companies and give them some coupons to improve the reputation of our teahouse. To further provide customers for our teahouse.