What is the major of visual media design?

Students majoring in visual media design study graphic design, advertising design, multimedia design, brand design, creative expression and artistic language, and the use of design software and tools.

1, Graphic Design: Learn the principles of graphic design, typesetting, color application, creative ideas and design software, and cultivate the ability to visually express and convey information on posters, picture books, leaflets, packaging and other print media.

2. Advertising design: Learn advertising communication principles, advertising strategies, advertising concept creativity and print advertising design, and cultivate the advertising creative design ability of the advertising industry.

3. Multimedia design: Learn the basic multimedia design theory, including the design of combining plane and digital, the interface design of websites and mobile applications, animation design, etc. Using multimedia technology to cultivate visual communication ability.

4. Brand design: learn brand strategy, brand positioning and brand image design, and cultivate the ability of brand image creation and communication.

5. Creative expression and artistic language: learn the methods and skills of creative expression, cultivate artistic perception and creativity, and carry out unique visual expression through designing works.

6. Application of design software and tools: Learn common design software and tools, such as Adobe Photoshop, Illustrator, InDesign, etc. And improve design efficiency and quality.

Employment direction of visual media design major

1, private enterprise studio: If it is a private enterprise, the overall salary structure will be more complicated. If you are designing an operation post, it may include commission, performance and so on. If it is in a personal studio, it may involve the division of various projects.

2. State-owned enterprises and institutions: At present, many state-owned enterprises will recruit graphic designers, and if they are promoted, they will be similar to creative directors and project leaders. Some institutions will also need to operate official WeChat accounts or event posters, and students who want to be stable can also go to institutions.