General situation of CBD project of Xianghe Xiangjiang global home

Xianghe Xiangjiang Global Home CBD is located in Xianghe, Hebei Province, with a very advantageous geographical position.

Highway: There are four national highways, namely, Jingha, Beijing-Tianjin, Jingfu and Jingguang. Shen Jing, Beijing-Shanghai, Jingjintang, Jingkai, Jinbao and Shi Jing pass through expressway. Beijing's "Great Seventh Ring Road" and the second Beijing-Tianjin Expressway under construction both pass through Xianghe. Beijing 938, 8 10 bus goes directly to Xianghe.

Railways: Beijing-Qinhuangdao, Jingshan, Beijing-Tianjin and other railway trunk lines and the Beijing-Tangshan high-speed railway under construction pass through Xianghe.

Aviation: 60 kilometers from Capital International Airport and 70 kilometers from Tianjin Airport; The new site of the Capital Second International Airport is less than 30 kilometers away from Xianghe.

Shipping: It is 0/0 km from Tianjin Xingang/KLOC-0 and 0/80 km from Caofeidian Port/KLOC-0.

Light rail: Beijing suburban light rail (subway) passes through Xianghe.

Project background

Politics: Policy Support for Promoting the Development of Local Clusters

Xianghe Xiangjiang Global Home CBD is a global distribution platform to optimize the home industry structure around the Bohai Sea, stabilize prices and enhance regional competitiveness, which is highly concerned by leaders and local governments. Governments at all levels jointly set up working groups on key projects, which are listed as provincial key projects, and provide support in terms of taxation, business environment and transportation facilities, so as to promote construction, investment promotion and operation.

Enterprise: South Xiangjiang River, a leading household enterprise in Asia.

South Xiangjiang Group, the first enterprise in China to implement "home chain operation", is a leading home furnishing enterprise in Asia. Nine global home CBD is the development focus of South Xiangjiang Group in the future 10, which integrates 22 years of professional operation experience, more than 200 furniture chain outlets and more than 10000 strategic cooperative manufacturers. We will give full support in terms of funds, talents and resources, and fully promote the construction and operation of the project.

Business: chamber of commerce certification, global promotion and integration of resources

The Home Furnishing Chamber of Commerce at all levels in China is highly recognized, and it has won many honors, such as "China Furniture Industry Production and Marketing Integration Demonstration Project", "China Furniture Industry Special Contribution Award", "Guangdong Furniture Export and Domestic Sales Base Around Bohai Sea", "Guangdong Furniture Chamber of Commerce Strategic Cooperation Project" and "Chengdu Furniture Chamber of Commerce Strategic Cooperation Project". The Furniture Decoration Chamber of the All-China Federation of Industry and Commerce will jointly hold a large-scale international exhibition with the furniture chambers of the United States, Italy, Japan and other countries to promote Xiangjiang Global Home CBD to national members and introduce famous brands.

Project positioning

Functional status:

Xiangjiang Global Home CBD integrates "production, learning, research, exhibition and sales", and integrates design and development, fashion release, industry exhibition, e-commerce, financial services, government services, cultural creativity and other 18 features, completely surpassing the traditional stores that only display sales functions.

Business direction:

Xiangjiang Universal Home CBD can accommodate dozens of categories such as furniture, building materials, ornaments, lighting, art home, household goods, raw and auxiliary materials, and more than 50,000 brand factories, forming a highly concentrated industrial chain, completely surpassing the single traditional market that only deals in furniture or building materials.

Market positioning:

With the business strategy of "buy the world, sell the world", Xiangjiang Global Home CBD covers Beijing, Tianjin, Tangshan and other areas around the Bohai Sea, radiating the whole country and affecting the whole world, comprehensively enhancing Xianghe's industry position in the new world home furnishing pattern, and comprehensively surpassing the traditional stores that can only take care of local areas.

Merchant positioning:

Xiangjiang Universal Home CBD fully absorbs well-known home furnishing manufacturers at home and abroad, establishes a direct base for manufacturers, reduces circulation links, wins market share with cost advantage, and completely surpasses the traditional stores dominated by agents and distributors.

Operational positioning:

Xiangjiang Global Home CBD will be promoted globally through international exhibitions, furniture store procurement alliances and designated procurement by international chain institutions. And expand the sales channels of merchants, completely surpassing the traditional market that is only promoted in regional markets.