The business of indoor children's playground is not good, what should I do?

Business in children's paradise is not good. First of all, we should analyze why this happens.

1. The reason for the venue is that the operating problems of many children's playgrounds occur frequently. It may be that the venue is too biased, the positioning of the children's playground does not match the surrounding area, or the traffic is inconvenient, which makes customers reluctant to take them to the children's playground.

2. Secondly, it may be because the price is too high, it is difficult to retain customers, or it must be decided according to its own equipment, location and the consumption power of the surrounding people;

3. Service level may also be a factor affecting business. The attitude of the clerk, the enthusiasm of receiving customers and the humanization of service are all factors to be considered.

4. Is it because the equipment is old and the appearance is not novel enough, and the children are not interested?

So what can I do to get back to the book quickly?

1, membership card strategy

For example, the original price is 60 yuan/time, and the membership card is 400 yuan/1time, which seems to be discounted. In fact, according to 60 yuan, every time a customer comes three times, he may not come again. However, according to the membership card model, customers have developed consumption habits and will basically continue to renew their fees. The membership card model has improved the long-term profitability of children's paradise.

2. Improve the service level

The recruitment and training of shop assistants should be done well before opening the park. The first impression of the children's park is very important. Be sure to show good service when you start business, so that there will be more repeat customers.

3. Decoration and equipment

Decoration and equipment together constitute the image of children's paradise. It is best to decorate in the central style, and all the details are in line with the theme, which can leave a deep impression on people; Equipment needs to choose a type with novel appearance and novel play. Because children's vision is more developed than that of adults, their sensitivity to color is much higher than that of adults. The colors of the equipment can be colorful to attract children's attention.

4. Publicity and promotion

Children's paradise can attract more new customers only by raising its popularity, so we should work hard on publicity and promotion. We can send leaflets, organize activities and give small gifts through WeChat to improve its popularity and bring more customers. For more details, please pay attention to the first network of franchising.