What kind of activities can the computer free clinic group organize? Ask God for help! ! !

Basic overview of free clinic activities:

As one of the important methods in one-to-one marketing, free clinic activities have the characteristics of flexible and diverse forms, low investment and high output. The purpose of organizing the event

is to promote the development of the market at different stages to a certain extent, establish the corporate image, establish the brand awareness of the product, further persuade consumers, and generate the desire to purchase

Increase product sales and combat competitors' propaganda. It is the most widely used, most frequently used, most direct and most obvious method. Free clinic activities are the best of this marketing tool.

2. Recruitment and training of free clinic staff:

One of the important factors that determine the development of an enterprise is "people". Employees are the foundation of an enterprise. If an enterprise wants to develop, it must give full play to each employee

The job potential of workers. Whether an enterprise can guide employees to unleash their potential, the most important link is whether it can properly manage recruitment and training. No one is unwilling to do well

but he or she does not know how to do well. Therefore, the success of free clinic sales is inseparable from continuous and meticulous training. If training is in place, sales will increase and remain stable

.

Attachment: Recruitment conditions:

1. Qualifications for the leader of the free clinic team: a technical secondary school degree or above, previous marketing experience (familiar with marketing, you can start the job with a little training), certain organizational management and expression skills

able to endure hardship and be practical ,hard working.

2． Requirements for members of the free clinic team: able to endure hardship, be practical, and work hard without complaining. Applicants with certain knowledge of medical technology will be given priority.

3. Training and assessment:

1. On-the-job training method: Provide free clinic employees with a clear sense of their roles, and conduct on-the-job training according to the characteristics of the employees and the needs of the positions they hold.

2. Product knowledge training: Knowledge training is the key in free clinics. It is the basis of accumulation, hard work and success in marketing work. Free clinics are face-to-face contact between employees and consumers. The employees' familiarity with product knowledge is related to consumers' understanding and trust of the products. Therefore, product knowledge training must be carried out continuously and unremittingly.

The focus of the training is to enable employees to communicate with consumers flexibly using proficient language. Convey the highly professional product mechanism to consumers in an easy-to-understand way

so that consumers can realize how the product can help them, thereby generating purchase demand. The examination method for this kind of training is an oral examination, and those who fail can't

participate in the free clinic.

3. Simulation training method: This is the most effective training method in free clinic training. It can quickly and concretely reflect problems existing in practice and allow employees to improve on-site response capabilities by participating in simulation training. Therefore, in principle, any employees who cannot pass simulation training cannot be employed. In addition, simulation training is also an effective method to assess product knowledge. If you fail, you will not be able to take up the job.

4. Experience promotion method: In a sense, the success of an enterprise requires collective wisdom, so the promotion of experience is extremely important. This kind of training

method is to quickly promote and learn from the successful experiences of the free clinics of various marketing departments and our office. This enables each free clinic group to master the best marketing strategies in the shortest possible time and apply them in combination with the actual conditions of the market. This can improve the level of free clinics to a certain extent and make up for the shortcomings.

5. On-site training method: face-to-face guidance and training for employees at the free clinic site. That is to say, training while working. This not only exercises employees' capabilities, but also shortens the training cycle, ultimately improving corporate efficiency. Employees with extremely poor on-site performance will be given off-the-job training and will be put on the job after passing the exam.

6. Competition incentive method: Carry out free clinic competitions between offices, workstations, and free clinic groups, set up dragon and tiger lists, and start one-on-one competitions

. While constantly refreshing the goals, we inspire employees' morale and create better free clinic results. Give public praise and material rewards to innovative target sales, and provide demotions or layoff training to those who are always at the bottom.

7. Summary training method: Free clinic staff recruitment, after the training, we must continue to summarize from practice and explore the operation process for future free clinic training

, assessment summary experience, and also formulate corresponding plans for the specific implementation of free clinic activities.

Four. Market research:

The economic benefits of an enterprise come from the openness of the market, so understanding the market is crucial. For this reason, a lot of work needs to be done before the free clinic.

1. Precise investigation: Understand the local consumer groups, including the total number of people, the number of patients, health care awareness, economic status, spending power, and whether there have been free clinics for similar products in the recent past.

2. Organize public relations: Strive for support from relevant local departments to facilitate the launch of free clinic activities.

3. Choose a location: Choose a venue that is spacious, convenient for gathering people, well-known, and convenient for transportation.

4. Determine the location: Choose a time when most consumers can participate to ensure a certain number of attendees. At the same time, avoid times when local people participate in group activities

Major holidays or government meetings may affect the dates of our activities.

5. Preparatory work for the event:

1. Contact the venue (negotiate the rental fee, sign the rental agreement, negotiate the rental contract)

2. Contact foreign affairs (industrial and commercial, taxation, urban management, medical Coordination work with government and other units and handle relevant approval procedures)

3. Publicity materials:

A. Large banners (specifications can be determined according to the actual size of the venue)

B. Small banner (the content should be consistent with the product positioning promised by the advertisement)

C. Media (TV, newspapers, radio, posters)

4. Hold expert meeting:

A. Purpose: Cooperate with free clinics and conduct effective communication in advance so that experts can become more familiar with the products, clarify the purpose of free clinics, link the income of experts to the benefits of free clinics, and lay the foundation for free clinics.

B. Time: The day before the large-scale free clinic event (no more than one hour)

C. Location: Small Conference Room

D. Moderator: One person, responsible for the meeting agenda, coordination, and ensuring a serious and lively atmosphere at the venue.

E. Indoor layout: Set up table cards (including names, titles) for experts, leaders and other personnel

F. Meeting materials: Required by all personnel (samples, promotional materials, company introduction, clinical materials, meeting agenda, document bag, notebook, pen each

)

6. On-site layout and arrangements for free clinic activities:

1. Activities and specific content:

A. Free consultation with experts

B. You can receive medicines with the completed receipt form, ID card, and medical record verification

C. For on-site purchases, buy and give activities can be implemented

2. Free Clinic Opening Schedule

A. The host announces the purpose, purpose and policy of the event

B. Speech by company leaders

C. Expert speech

D. Rehabilitation star representative spoke

E. Free clinic medicine donation activity begins

3. Arrangement of free clinic activities:

In addition to the drug sales and drug donation areas, banners can be hung at the free clinic to indicate the name of the hospital where the expert is located. Eye-catching and beautiful.

4． Overall staffing (about 60 people):

The free clinic site is divided into three major organizations: free clinic, service, and command.

A. The free clinic has an expert group, a drug sales group, and a drug donation group;

B. The service organization has a commentary team, a consultation team, a typical case team, a logistics team, a security team, a broadcast team, a news team, and a mobile team

C. The command organization is headed by a dedicated person from the company

5. Notes:

A. Distribute special event brochures to patients (should be marked with "receipt")

B. Items on the receipt: name, age, ID number, disease type, address, medical history, and medication history.

C． When receiving medicine, check whether the ID card, medical record, and test form are consistent.

Seven. Job Responsibilities:

1. Expert guest group

Items required (expert guest speech, prescription list, clinical information, table cards, chairs, tables, ribbons, medicines)

A. Responsible for conveying the process of academic seminars and free clinic activities to expert guests

B. Communicate with expert guests about speaking matters

C. Cooperate with the news team

D. Responsible for solving the problems of pick-up, delivery, food and accommodation of expert guests

E. Prepare other services for expert guests I. Business work

2. Drug sales team

Required items (work clothes, patient registration file card, currency detector, table, chair, tablecloth, pen, sign, special issue, invoice, change, receipt, etc., medicine

)

A． Stay on duty, have a sincere attitude, and use civilized language

B. When selling medicines, the characteristics, advantages and services provided to patients on the day of the free clinic must be patiently and carefully explained to patients, and sincerely convince patients to buy them

C ． When receiving payment, pay attention to identify the authenticity of the RMB and beware of counterfeit currency

D. Responsible for on-site drug management and be careful to prevent loss

E. Each patient is served by only one person to avoid onlookers and multiple people taking medicine

F. After the activity, the team leader will hand over the remaining medicines to the logistics team

3. Medicine donation group

Required items (table, chair, tablecloth, seal, stamp pad, pen, sign, gifts, portfolio, clip, patient registration form, rope, scissors, booklet

)

A． Stay on duty, have a kind attitude, speak civilized language, and be polite

B. Each group has a clear division of labor, with one person registering and one person checking and donating medicine

C. Designate a dedicated person to take medicines and be responsible for medicine management

D. Gray matter eggs from patients who meet the conditions for drug donation should be properly stored

E. Patients who receive gifts should be introduced to the medicine in detail, mainly introducing the advantages and how to take it. For patients who are using it for the first time, the explanation of the course of treatment and price should be strengthened

4. Interpretation Team

Required items (work clothes)

A. Responsible for listening to experts beside experts as they explain the features, advantages, and benefits of products to patients, and then illustrate them with typical cases

B. Responsible for introducing the identity of the expert to the patient

C. Responsible for answering difficult questions raised by patients

5. Consultation Team

Required items (table, chairs, tablecloth, special issue, table card, ribbon, pen, scissors, etc.)

A. You should be familiar with all the environment at the scene, including the name of the expert, the hospital to which he belongs, the organizer of the free clinic, the on-site procedures, the conditions for donating drugs, drug sales matters, etc.

B. Give patient and detailed answers to customers who come for consultation, and answer their questions in detail and clearly

C. Be enthusiastic and polite

D. Personnel entering the scene should be closely watched, and suspicious persons should be reported to the team leader or security in a timely manner to ensure safety

E. Responsible for distributing special publications on site and giving detailed explanations to patients

6. Typical case group

A. Responsible for persuading typical cases to cooperate with the news team in filming news feature films

B. Persuade typical cases to show their own opinions at the scene

C. Write a speech about a typical case

D. Responsible for solving the food, housing and transportation problems of typical cases

7. Logistics Team

A. Responsible for the punctual arrival of materials required on site and the recycling of materials after the event

B. Responsible for the timely arrival of temporary emergency supplies on site

C. Solve the problem of dining for staff on the working day

D. Cooperate with the broadcast team to prepare the broadcast equipment the day before the event

E. Responsible for solving the drinking water problems of staff, patients, and experts on the day of the event

F. Responsible for contacting vehicles and borrowing tables and chairs

8. Security Team

A. Responsible for the public security order of this event, focusing on the order of the medicine donation office, medicine sales office, and expert office

B. Responsible for supervision and checking whether patients who receive donated drugs have duplicate drug receipt problems. Once discovered, measures should be taken immediately or reported

C. Responsible

Supervise and inspect personnel and dissatisfied patients who are disrupted by similar products, and immediately report or take measures once discovered

D. No conflict with patients

9. Broadcasting team

Required items (pens, notebooks, broadcast scripts)

A. Ensure adequate broadcast of free clinics and prepare sufficient broadcast scripts

B. Contact the power source, speakers, and adjust the speaker equipment in advance the day before the event

C. Actively cooperate with the work of each group and report the progress in a timely manner

D. All manuscripts must be approved by the team leader before they can be broadcast

E_ch. Non-members of this group are not allowed to tamper with broadcasting equipment

10. Newsgroup

A. Responsible for contacting reporters and photographers

B. Responsible for on-site TV shooting

C. Responsible for on-site photo shooting

D. Responsible for editing event feature films, compilation of special issues, and news reports

E. Supervision positions

11. Mobile Team

A. Responsible for the shortage of personnel in each group on the day of the event

B. Responsible for cooperating with the command team to resolve on-site disputes

C. Cooperate with security to maintain order at the scene

D. Should have the professionalism and professionalism of full-time personnel

8. Post-publicity

After a large-scale event, the more important task is post-publicity. In a sense, its success or failure directly determines the success or failure of large-scale free clinics

So we must pay special attention to subsequent publicity.

Nine. Activity Summary

After the large-scale free clinic, the successes and failures of this activity should be summarized to lay the foundation for future activities.