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In the second half of the year, the new policy of "one car, one license" in the industry was implemented, and the strict investigation of qualifications in various places continued, and the demand for market redemption also broke out. On the whole, it will be an important opportunity period for strong brands to "harvest" the market. Major brands are also gearing up, actively preparing for war, and making big moves frequently!
In June, Zongshen started the "screen-brushing" mode in three rounds and won the exclusive title of the third column of 202 1 CCTV-4 channel. Zongshen's shocking appearance in the peak season of the industry issued the strongest voice of the brand. With the brand-new positioning of "intelligent lithium battery car", Zongshen landed in CCTV's four sets of China Literature and Art, Tribute to Classics, Global Variety and National Memory, and delivered Zongshen brand power to hundreds of millions of families in prime time.
With the superior product strength of the leading industry generation, Wuyang Intelligent Gear products empowered by Smith Barney Technology have recently swept the national market and staged a rare super-selling scene in the three major power industries. Especially after the listing of Wuyang Zhidong File, it shows strong growth potential. In June, Wuyang Diansan held channel terminal empowerment meetings in Kunming and Lanzhou successively, which further consolidated the channel competitiveness of Wuyang brand and laid a winning position for the peak season market to seize the highland.
Recently, Jin Peng Extreme Load Power Challenge not only tests the excellent performance and surging power of "Golden Power" in the form of "climbing with load", but also aims to let users all over the country witness Jin Peng's firm determination to promote industrial technological progress and help rural revitalization. At the same time, Jin Peng introduced various new lithium battery products and vans, and made efforts to segment the market. As a key measure for the differentiated layout of high-end products, it has seized the market space in the peak season.
In June, Huaihai crossed the Yangtze River and Yellow River, and Wan Li traveled all over the hinterland of China, passing through Jiangxi, Hubei, Chongqing and Hebei provinces, and more than 1,000 dealers attended the meeting. Huaihai vehicles continue to make strong efforts, and the national market is in full swing and selling well. "Strong products, strong network, strong promotion and strong growth" Huaihai Vehicle will continue to join hands with Huaihai partners all over the country to build a strong brand, expand the market and win word of mouth!
In the era of "one car, one license", Huang Ou, a national brand, took the lead in selling all-tax cars, paying most of the expenses for the merchants, so that the national merchants can sell their cars with confidence and operate without worry. Huang Ouchongsan, a national brand, fully announced more than 30 models, equipped with one-on-one licenses, fully met the needs of different groups, easily licensed, in line with national standards, and the business was worry-free.
Recently, Da 'an Ronado recruited elite teams for the whole country. In the second half of the year, while the marketing investment continued to increase, the internal investment of Da 'an Ronado also continued to increase. We sincerely invite colleagues with experience in production management, procurement management, quality management and technology research and development to join the Daan team, display their ambitions and jointly build a bigger career platform. All interviews are attended by the highest level of the company, and the chairman of the group will personally meet with them.
On July 1, State Taxation Administration of The People's Republic of China, the Ministry of Industry and Information Technology and the Ministry of Public Security jointly formulated the Measures for the Use of Motor Vehicle Invoices, which will be implemented soon. Under the policy background of "one car, one license", enterprises with more models listed in the catalogue undoubtedly have stronger market competitive advantages. Hongxun Diansan has also become a big winner in the era of "one car, one license" because of its advanced catalogue vehicle layout.
As an outstanding representative of the industry, Di Mei can be regarded as an industry benchmark. In the peak season of the industry, Pharmaceutical No.3 not only ushered in the continuous upgrading of manufacturing and quality, but also on the channel side, through the continuous introduction of explosive products, the order volume in the peak season surged by 85%. Through continuous terminal activities, dealers are continuously empowered, which greatly enhances channel vitality and brand competitiveness.
Since entering the peak season, relying on the leading edge of big brands and qualifications, Mulan Diansan has launched a national tour to "strengthen business". Recently, with the arrival of the busy farming season, Mulan Diansan once again launched the terminal profit-making activity of "helping agriculture, rural areas and farmers and enjoying preferential car purchase", which completely launched the brand momentum and detonated the busy farming season in advance.
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