What happened to TV in China in the 1990s?

The content and form of the program are rich and varied:

1. After entering the 1990s, TV has accelerated the pace of catching up with the advanced world level in the new round of reform and opening up, and TV communication has continuously expanded into the news field. 1992.8.3 1. The economic information network established emphasizes applicability, timeliness, internationality, service and authority, and becomes the staff of producers, consultants of operators and intimate friends of consumers. 1993.5. 1. The appearance of Oriental Time and Space marks the in-depth development of TV news reform, opens a new situation of independent journalism in China and changes the habit of China people not watching news in the morning; 1994. The established focus interview advocates telling the truth, taking the lead in adopting the form of reporter and host, and allowing the host to participate in the whole process of program production; Subsequently, more high-quality news programs were established, such as 1995, news 30, 1996, evening news, news investigation, 1997 live news and 200 1. Sports news.

In the 1990s, the TV drama market began to take shape. TV series developed from single drama to series; The story of the editorial department, known as "China's first comedy TV series", basically makes ends meet; 1992, after CCTV bought 4 1 episode of TV series "I love you" at a sky-high price of 3.5 million yuan, it is not a new topic for big TV stations to buy domestic copyrights of domestic TV programs, including the broadcasting rights of wireless TV stations and cable TV stations, and distribute them for profit.

3. With the economic reform and active market, TV is gradually oriented to economy, society, people and life. So,

TV service programs and TV entertainment programs came into being, and brand-name columns and brand-name hosts also appeared one after another. "Serving You" takes the lead in setting up a fixed host; The large-scale series of programs "The Story of the Yangtze River" and "Let's Talk about the Yangtze River" launched by CCTV have become the hot stream in the cultural upsurge. 199 1 Looking at the Great Wall broadcast by CCTV is another large-scale documentary co-produced by China and Japan after the Silk Road, the Yangtze River and the Yellow River. "Looking at the Great Wall" highlights the simplicity of the documentary, and it is refreshing to use a lot of long shots and actual sounds.

The development of TV technology:

1. TV production technology

In addition to the main channel of TV, some people try to produce TV and video markets at the same time. There are also TV products specially made for the video market and cable TV. From 65438 to 0990, marked by Desire, Beijing Television Art Center took the lead in adopting the methods of establishing a base, indoor setting, multi-camera shooting and sound search at the same time, giving full play to the advantages of convenient and economical TV production.

Television organizations gradually eliminated the traditional analog cameras and video tapes and replaced them with digital cameras and various emerging record carriers, further improving the image quality and enhancing the interaction with the audience.

2. Diversification of transmission technology

In addition to the traditional wireless microwave transmission, there are cable TV, satellite TV and other transmission methods. In June, 1992 10, the fourth program of CCTV became the first international satellite TV channel in China, covering more than 80 countries and regions. 1995. 1 1. CCTV has launched four satellite-cable TV channels: sports (CCTV 5), movies (CCTV 6), children, military, science and technology and agriculture (CCTV 7). Among them, 5, 6 and 8 are encrypted toll channels; 1996. All CCTV programs have been able to cover the whole country through satellite transmission; 1998, about 20 provincial TV programs have been transmitted by satellite; CCTV programs have covered most parts of the world, such as North America and Europe. By the end of 1997, there were 923 TV stations and 4 TV transmitting stations in China. Satellite ground receiving station 149962. The coverage rate of TV population reached 87.6%. On June 5438+1 October1in 2004, there was a "Great Wall Platform" in the United States, with 1 1 Chinese channel and two foreign language channels (French and Spanish), which provided viewing services for overseas Chinese in North America and showed China to people in English, French and Spanish. These new transmission modes effectively reduce the inevitable attenuation of signals during transmission and ensure better reception quality.

The new concept of TV theory;

1. The concept of TV documentary: stick to the theme, follow the shooting, grasp the unpredictable or suspenseful details of life, and relatively complete life paragraphs, that is, the use of long shots.

2. Column management concept: a group of famous journalists and directors have been trained, and a relatively stable audience group has been cultivated, which has improved economic and social benefits. 1993 established the Oriental Time and Space, Sunset Red column on a trial basis.

3. The emergence of TV talk shows: marked by "telling the truth"

4. The concept of live TV broadcast: relying on social technology and overall strength.

5. Concept of TV entertainment: Variety entertainment programs have developed rapidly and brand-name programs have appeared.

Reform of TV management mechanism and legal system construction;

1. Construction and management of TV team

1982.5. The Ministry of Radio and Television was established, and 1998 was changed to the State Administration of Radio, Film and Television, marking the improvement of the status of television.

In 1990s, CCTV took the lead in adopting producer, column signing and personnel recruitment system, and all provinces and Taiwan followed suit. Television has changed from the producer era in the 20th century to the TV planner era in the 20th century. 1990.4. 18. Hunan cable TV, the first provincial cable TV in China, began to be piloted, and the establishment of cable TV broke the situation that wireless TV dominated the world.

2. The legal construction of television:

In the 1990s, faced with the new communication situation, China strengthened the management of media communication and reception activities, and promulgated a series of policies and regulations such as the Interim Measures for the Administration of Cable TV. 1992.6. the Central Committee of the Communist Party of China and the State Council issued the "Decision on Accelerating the Development of the Tertiary Industry", and radio and television were included in the "Tertiary Industry", and the situation of fully invigorating the economy began to take shape. In the context of commodity economy, China TV has developed rapidly; 1994.2. The Ministry of Radio, Film and Television issued the Regulations on the Administration of Cable TV to cancel the cable TV station;