How to arouse customer interest in telemarketing

How does telemarketing arouse customer interest?

How does telemarketing arouse customer interest? What telephone sales have to do is to quickly impress customers in a short period of time. However, many telephone sales are hung up by the other party shortly after the customer answers the phone. It is very difficult to acquire customers. So how does telemarketing arouse customer interest? How to arouse customer interest in telemarketing 1

1. The topic must be able to achieve customer awareness

For telemarketing, if you can reduce the other party’s desire to hang up within a short period of time, , then it means half the battle is won, so a good start is necessary.

First of all, there must be self-introduction. Secondly, the topics sales talk about on the phone must be related to customers, that is, start with topics that can achieve mutual understanding between both parties, so that they can quickly and accurately Capture the customer's points of interest, otherwise the customer will just feel that a long paragraph of what the salesperson said has nothing to do with them and choose to hang up the phone.

Sales can simply summarize the highlights of the product and tell customers the benefits that using the product can bring, so that customers can combine themselves with the product and find points of contact. I believe that customers will continue to listen.

2. Take benefits as the entry point

When customers purchase products, they must be based on the benefits that the product can bring to them. Therefore, telephone sales are in the process of communicating with customers. In the process, benefits should be used as the entry point, and easy-to-understand language can be used to directly explain to customers the advantages and highlights of the product and the benefits the product can bring to customers, so that customers can be aware of it.

Of course, in order to truly impress the other party and gain their recognition, sales must first gain the trust of the other party. On the basis of trust, customers will be willing to believe in the product itself, which requires sales to continue to follow up. Enter customers and let them feel the sincerity of sales, rather than selling products for the sake of selling products.

3. Find the winning point

The so-called winning point between sales and customers is that sales achieve their sales goals. At the same time, customers also bought their favorite products. But before reaching cooperation, both parties will negotiate on certain interests. After all, the interests pursued by everyone are different.

For example, in price negotiation, customers want to get the product at the lowest discount, while sales want to give customers profits within the expected range. If the final price satisfies both parties, then cooperation is A win-win.

Therefore, sales can communicate with customers candidly, understand the fundamental reasons why customers want discounts, judge whether the other party is sincere enough, and at the same time help customers cut costs in other aspects.

IV. The conclusion should be positive

Telemarketers must understand that before the end of each call, they must lay the foundation for the next call and strive for the next opportunity to call the customer. Maybe the result of the call is not as expected, but sales should not give up easily. Persistence is a big step towards success in sales, and customers will feel sincerity.

Of course, you should also say something to express your gratitude to the customer for the opportunity. A positive conclusion can make the customer more impressed.

Of course, finding a needle in a haystack is not the best way to acquire customers. Sales can use the intelligent sales lead mining platform to obtain reliable sales leads from the entire network based on big data and artificial intelligence technology. After obtaining qualified sales leads on the platform, you can also have a general understanding of the customer's basic information, which also facilitates communication with customers.

Summary

Telemarketing should seize the golden few seconds after the customer answers the phone, attract customer interest in a short period of time, quickly impress the customer, and maximize sales opportunities. . How to arouse customer interest in telemarketing 2

1. Enthusiasm You must pay attention to whether you are enthusiastic when speaking.

Think about it, when communicating with customers on the phone, if you keep a straight face and don’t smile, it will be difficult to be enthusiastic when you speak, so this level of enthusiasm has a lot to do with your body language. Big relationship. You should try to increase the richness of your facial expressions as much as possible. If you hope to influence the other person with enthusiasm, your facial expressions must be rich and you must smile.

At the same time, we should pay attention to the following two points:

(1) Self-regulation. Sometimes I feel tired after making too many phone calls, and my mental state will get worse accordingly. This requires some self-adjustment. When making a phone call when you are not feeling well, be sure to pay attention to whether you are smiling or speaking with a straight face.

It would be different if there was a mirror in the phone room. Once you see you in the mirror talking to a customer with a straight face, you can remind yourself to smile in time to increase your enthusiasm.

(2) Don’t be too enthusiastic. It’s not good to be too enthusiastic, because everything should be done in moderation. People are different. Some people like to communicate with enthusiastic people, while some people don't like to deal with people who are too enthusiastic. This is related to people's personalities.

No matter what, don’t be too enthusiastic on the phone with customers you don’t know very well. Being too enthusiastic may make the other party feel a bit fake.

2. Speech speed Another very important factor in enhancing the appeal of your voice is the speed of your speech.

If you speak too fast, the other person may not understand what you are saying, but your words have already ended, which will inevitably affect the effect of your speech. Of course, it can't be too slow. If you speak too slowly, if the other person is an impatient person, it will definitely not be tolerated. So speak at a normal pace when talking on the phone, just like you would when communicating face to face.

3. Volume The volume of your speech is very important. It should not be too low or too loud.

This is because:

(1) If you speak too quietly when making a phone call, it is easy for the other party to hear or not understand you clearly, and you may even be confused because you cannot hear the words clearly. Misunderstood your intention.

(2) Talking too loudly while on the phone will first over-stimulate the auditory nerves in the human brain. Over time, the sensitivity to small sounds will be reduced.

Secondly, loud sound is also a special kind of noise for the auditory nerve of the human brain. It will seriously disturb people's normal emotions. If you can't control the volume well, you can ask your colleagues for help. First call a colleague and ask him to listen to you to see if your voice level is appropriate, and then adjust it.

4. Pitch: The tone should not be weird, it should be natural, and it must be cadenced. The tone should be high, medium, or low, rich in variety, and not too mechanical.

Some telemarketers always speak to all customers in the same tone, as if they are being played by a tape recorder. They lack variety, so their own language lacks vitality.

Crosstalk actor Jiang Kun once said a crosstalk. He described classic songs like this: "Classic songs are like walking on flat ground at the beginning, with a flat tone, and then start to climb uphill, with the tone going up. When you climb to the top, you suddenly go down, and the tone drops suddenly. At the end, you do some somersaults, and the tone also goes around a few times."

After singing such a song, it is simply amazing. "The lingering sound lingers for three days." Since telemarketing is an art of voice, telemarketers have to work hard to practice their speaking tone.

5. Rhythm is just the right pause.

In this way, you can have time to feel the feeling of the conversation, and also give customers the opportunity to participate in the conversation. Most telemarketers will make a mistake: they only talk about themselves and hang up after finishing speaking. Skilled telemarketers can determine their own rhythm based on the customer's language rhythm.

This made the whole conversation very congenial and tacit. The frequency of pauses is generally one or two seconds after every two sentences.

For example, when you have spoken for a minute, you should pause briefly and do not continue talking until the conversation is over. Because you spoke for a long time, but you don’t know whether the customer is listening, or what kind of reaction the customer will have after listening to what you said.

An appropriate pause can attract the customer's attention more effectively. When the customer gestures for you to continue speaking, it reflects that he is listening to you carefully. Another advantage of pausing is that the customer may have questions to ask you. If you pause, he can take advantage of your pause to ask you questions.

6. Clarity of pronunciation Clear pronunciation can fully express your professionalism.

Whether the speech is clear has a certain relationship with the speaking speed. If the speaking speed is slower, it will be relatively clear. What needs to be emphasized here is that it is better to speak slower and take more time to speak, but also to maintain the The clarity of the sound.

7. Tone Tone is a barometer of the inner attitude of the telemarketer.

The tone requirements for telemarketers are: peace with passion, patience with love, and avoid a tone that creates impatience.

We often encounter this type of customer. The first time we explain it to him, he doesn’t understand it clearly. The second time we explain it to him, he doesn’t understand it clearly. The third time we explain it to him, he still doesn’t understand it. At this time, the telephone salesperson When you explain once, your tone is okay, and when you explain a second time, it’s okay. When you explain a third time, you can clearly hear the tone of impatience.

At this time, I must be thinking like this: "Why are you so stupid? I’ve told you three times and you still don’t understand.” This kind of tone will scare the customer away.

8. Laughing voice

People often say, "Don't hit someone with a smiling face" and "Smile away all grudges when we meet." It can be seen how powerful this smile is. The above two situations It happens face to face.

However, what should I do if the other party cannot see the smiling face of the salesperson on the phone? Let customers hear the smile of the telemarketer. The smiling voice is very sweet and contagious.

Putting a smile in your voice and laughing out loud is a very lethal telemarketing technique, because people are animals that pursue beauty and happiness, and laughter conveys a message The salesperson is happy, and the customer on the other end of the phone will certainly want to talk to a happy person.

9. Conciseness

If his company stipulates that each telemarketer must complete 100 calls a day, then the language expression at this time must be concise.

A little trick to do this is to write an outline of the core content you want to express before each phone call, and then when you call, you will be confident, simple and clear; and if you don’t This outline, just say whatever comes to mind, will make the other party think that your thinking is unclear and your words are long-winded, and rejection is inevitable.

10. Inject emotion into the language. The same sentence expressed with different emotions will have different effects.

If as a telemarketer you don’t devote yourself to your work and care about your customers, all methods will be useless. In reality, many telemarketers just focus on telemarketing methods and techniques, but forget the most important thing, the cultivation of comprehensive personal qualities.

A person who is eager for quick success, vulgar and rude, no matter how skillfully he uses his methods, will only gain temporary customers and bring temporary sales performance, but he will not be able to maintain a good relationship with customers for a long time. , expand the business.

Only salespeople who love their work from the bottom of their hearts and take their customers seriously can make every word they say full of emotion and life that can move customers. How to arouse customer interest in telemarketing 3

Ways to arouse interest in conversation:

① Mention what the other party is most concerned about now

"Hello, Mr. Li, I heard from your colleagues that your biggest headache is that it is difficult for the company to recruit suitable people, right? ” ② Praise the other party

“Colleagues all say that we should. Looking for you, you are an expert in this field."

"I believe that your company's rapid development is inseparable from your personality charm."

③ Mention. His competitor

"We have just cooperated with ×× company (competitor of the target customer). They think our service is very good, so I decided to give you a call today."

　④Causes his worries and concerns

“Customers keep mentioning that the company’s sales staff are easily lost, which is really a worrying thing.

"

"Many customers mentioned that their customer service staff often receive harassing calls, which is difficult to deal with. I wonder how Manager Wang handles this kind of thing? "

⑤ Mention the letter you have sent

"I sent an important letter/email to you a few days ago..."

"I believe you must have read the letter I sent you! …”

⑥Best-selling product

“Just one month after my company’s product was launched, 10,000 customers have registered...”

“Yes Many customers took the initiative to call to handle the procedures..."

⑦Use specific numbers

"If our services can increase your sales performance by 30 %, you must be interested in hearing it, right? "

"If our service can save your company 200,000 yuan per year, I believe you will be interested, right?

Only sincere people can win trust. In order to improve personal performance, we cannot persuade a company with an annual output value of 5 million that recruits people once or twice a year to become one of our senior members. That is unrealistic and will be resented by customers.

First of all, we should start from the company’s customer base, industry, enterprise size and other factors, learn as much as possible about upstream resources, communicate with customers from the overall situation, and let customers feel that we are professional of.

It is said that before making an appointment with a guest, President Washington of the United States had to check the person’s interests and hobbies on the first night. Why not do it!