How to open a convenience store?

The return on investment of convenience stores is higher than that of ordinary supermarkets. For example, the gross profit of 7- 1 1 convenience stores in the United States can usually reach more than 40%. The gross profit of a well-run convenience store in Shenzhen is generally around 30%, and the highest can reach 40%. This is mainly because convenience stores implement the operating principle of "small but refined", and the price is about 10% higher than that of ordinary large supermarkets. The goods on the shelves of convenience stores are all goods with relatively large sales volume, and the turnover of goods is fast, so the inventory is relatively reduced, and you can get some rebates from suppliers according to the sales volume.

How much does it cost to open a convenience store? At present, in Shenzhen, investing in a convenience store of 50-70 square meters generally needs 200,000-300,000 yuan, which is mainly spent on the decoration of the store and the purchase of various equipment and commodities. The rent of the house varies from location to location, and on average, it is generally 200 to 300 yuan/square meter; In terms of management, because it needs 24-hour operation, it generally needs about 8 to 10 staff.

Business tips: In order to facilitate the shopping convenience of regular customers, convenience stores should ensure that the categories of goods remain unchanged as far as possible; The special goods in the shop should be prominently displayed, and the pile should not be too big and too miscellaneous, so as not to affect the effect of the pile; The aisle of the shop is set at about 80 to 90 cm. Arrange the layout of goods reasonably according to the peak period of the store, and separate the difficult-to-choose goods from the best-selling goods to avoid shoppers blocking the aisle during the peak period and bringing inconvenience to other customers; The height of the shelf should take care of the needs of many housewives, and the middle shelf should not be higher than 165 cm, preferably not more than 6 floors. At the same time, we should pay attention to the use of the end shelf, because this is the golden point of the store, customers stay in these places for the longest time, and should display some high-margin best-selling goods.

Management key: business starts with details. It is understood that in every convenience store, 68.2% of consumers spend less than 20 yuan, while only 8% spend more than 40 yuan, which basically does not exceed 100 yuan. Therefore, to do a good job in convenience stores, we must start from a young age and do a good job in every business. Different from ordinary supermarkets, convenience stores not only sell daily necessities, but also provide diversified convenience services, such as supplying boiled water, paying fees, charging mobile phones, inflating bicycles, printing digital photos, collecting dry cleaning clothes, booking flowers, booking tickets for various concerts, setting up self-service payment terminals, and even booking training registration and examination materials on behalf of community residents. This value-added service helps to gather popularity.

In addition, because the main consumer groups of convenience stores are students and office workers under the age of 30, they are easy to accept new things, have strong spending power and pursue fashion, so we should pay attention to innovation and renewal in the choice of goods, and combine the main theme of fashion.

It is particularly important to choose a good store location. It is very important to invest in convenience stores and choose a suitable store location, which is the most important factor for the success of convenience stores. The advantage of convenience stores lies in their convenience, so most of them are located in areas where communities and entertainment facilities are concentrated, making it more convenient for customers to shop.