Brief Introduction to the Author of Enlightenment of McDonald's Success

Catering training teacher

Catering consultant

Worked at McDonald's.

Top Ten Catering Experts of the Year in China

China service master

One of the driving forces of catering industry in China.

Dream of establishing or helping to establish the world's top ten catering brands.

Eight regular management sponsors for top 500 management technologies.

Founding member of China Hotel Celebrity Club and member of China Cuisine Association.

Member of International Association of Confucian Merchants and Guangdong Chamber of Commerce in Beijing.

Time Guanghua Senior Trainer, New Boya Senior Trainer, Visiting Professor of Oriental Cuisine College, Senior Consultant of many catering enterprises.

He has served or trained more than 265,438+08 outstanding enterprises such as McDonald's, Prince Hotel, Beijing Metropolitan Hotel, Garden Porridge City, Kemantang Restaurant, Maojia Hotel, Kunming Liuji Hotel, Mong Kok Hotel, Huatian Hotel, Kungfu, Tianju Yuanwei, Liuji Restaurant, Guangdong Building and Maojia Hotel. He is a mentor and friend of China catering enterprises.

Create and promote the growth of enterprise turnover of more than1000 billion yuan, and the future goal is1000 billion yuan. Efforts were made to spread knowledge, and the number of students reached 100000. Introduction to McDonald's

I. Introduction to McDonald's

Second, the development history of McDonald's

Third, the founder of McDonald's Kingdom-Crocker

Fourth, the vision of McDonald's.

Five, McDonald's TCL concept

Six, McDonald's seven values

Seven, McDonald's organization chart

Eight, enterprises and society

Nine, McDonald's criticism McDonald's business philosophy QSCV

First, quality.

Second, service.

Third, clean.

Fourthly, the management value of McDonald's.

Reasonable management system

Second, McDonald's operating system-on-site operation management

Third, the store operation management system

Fourth, the secret of McDonald's standardization-McDonald's manual

Five, walking management system

Six, sales revenue growth award

Seven, points reward

Eight, McDonald's supply chain management

Nine. Adopt cultural and institutional management personnel

Ten, make concerted efforts to support the ship to assist in the management of peak business hours.

XI。 Interesting communication system

Twelve. Introduction to the responsibilities of management team managers and consultants

Thirteen, very interesting in-store contact system McDonald's products

First, provide food introduction.

Second, McDonald's menus around the world.

Third, hamburger+coke is a convenient and peculiar food combination.

Four, rapid processing, trotting supply, improve grain production technology.

Fifth, the kitchen open day allows customers to witness the whole process of food preparation.

What are the core products of McDonald's?

Why do McDonald's products sell well?

Eight, McDonald's food safety management system McDonald's service.

First, McDonald's service management

Second, McDonald's customer satisfaction system

Third, satisfy customers, regardless of details.

Fourth, experience 100% customer satisfaction with your heart.

Five, the three major needs of service-FAF (timely, correct and cordial)

Six, McDonald's restaurant in the low peak operating service procedures.

Seven, reduce the amount of food, provide packages, help customers order food, and improve the efficiency of ordering food.

Please come here.

Nine, McDonald's counter area SOP

Ten, manual, small seats, take-away efficient consumption.

Mcdonald's training, a fairytale children's paradise

First, McDonald's complete training system.

Second, McDonald's training magic

Third, the best talent training expert-Hamburg University

Fourth, the curriculum of the University of Hamburg

Five, flexible teaching methods, pay attention to the construction of practice base.

Six, on-the-job training-the ladder of qualified employees

How does McDonald's implement employee training?

Eight, smile training-free service

Manage and develop McDonald's employees through training

First, McDonald's view of talent

Second, McDonald's talent view

Third, selection, education, employment, promotion, salary increase and retention of talents

Fourthly, McDonald's has taught me a lot-the growth record of an employee.

5. McDonald's Manager Day

Six, McDonald's early iron triangle-three leaders

Seven, two McDonald's CEOs who clean toilets.

Zhou Weicheng, vice president of McDonald's, started as a waiter in a restaurant.

Nine, McDonald's recruitment interview management trilogy McDonald's image

First, the visual image of McDonald's

Second, the images of hearing, touch, taste and smell

Third, Uncle McDonald-synonymous with happiness.

Fourth, establish a good image through public relations communication.

Verb (abbreviation of verb) Ronald McDonald's House and Children's Charity Foundation (﹝RMHC﹞)

Sixth, professional thinking strengthens the brand image of McDonald's.

Sixth, continue to consolidate McDonald's brand image with innovative products. Marketing and publicity of McDonald's

First, McDonald's early marketing strategy

Second, the market positioning of McDonald's products

Third, the joint advertising fund system.

Fourth, the promotion strategy

Five, McDonald's overseas marketing strategy

Six, attractive signs advertising

Seven, TV advertising

Eight, pay attention to the children's market

Nine, the enlightenment of social network marketing

I like marketing activities.

Eleven, McDonald's brand marketing 4P

Twelve. coupon

Thirteen. Enlightenment from visiting McDonald's chain operation

First, McDonald's franchise system.

Second, the franchise headquarters

Third, the relationship between McDonald's headquarters and branches.

Fourth, the international expansion of McDonald's.

5. McDonald's franchise threshold is locked at 2 million yuan.

Third, the comprehensive enlightenment of McDonald's franchise system

First, the real estate business based on leasing is a hidden profit point.

Second, start with children's toys, feelings and appetites.

Third, product management, store management, brand management and capital management.

Four, mutual restraint, * * * honor * * cooperation.

Five, McDonald's and its partners-suppliers.

Five, a store top two stores 24 hours business strategy

Six, McDonald's five criteria and three steps.

Seven, thrift stores

Eight, the use of paper tableware

Nine, McDonald's globalization appendix 1, McDonald's company management manual

Appendix 2, Ten Sentences of McDonald's Ordering Language

Appendix 3, McDonald's bathroom list

Appendix 4, Quotations of McDonald's founders and some employees

postscript

refer to