Business plan of milk tea project

In our daily life, business plan plays an increasingly important role, which can help entrepreneurs analyze business risks. How to draft a business plan is appropriate? The following is the business plan of the milk tea project I helped you organize for your reference, hoping to help friends in need.

Business Plan of Milk Tea Project 1 I. Introduction of the Project

Boutique small coffee shop is an entrepreneurial project with low capital investment, wide consumer groups and fast recycling cost, which is similar to a tea shop and easy to find. Generally, except for the store rent of about 3 months, labor and daily expenses, the management of tea shop does not need much working capital, which is very suitable for small enterprises to start their own businesses.

Our shop is called "Tea Story", which is easy to remember and can be remembered quickly. Our goal is to attract customers and make big profits with the unique characteristics of general tea shops. It takes one year to build the reputation of "Tea Story", establish brand effect, accumulate funds, and then expand the operation to other markets through research and pilot, and obtain greater benefits. Through the continuous reform and gradual improvement in the course of operation, we will form a reputation and expand market share, and form a chain of "tea story" milk tea shops.

Second, the industry analysis

Milk tea and coffee belong to mass consumption, with many consumers, mainly young students. Both the current market demand and the future market demand are great, but the competition in the tea shop industry is also fierce. We must make characteristics in order not to be eliminated and to stand out in the industry. At present, most tea shops have the same taste. If you want to do it well, you must innovate, such as adding new tastes and using strange and interesting cups to make customers feel refreshed. At the same time, we should pay attention to the hygiene of the tea shop, so that customers will feel clean and fresh as soon as they enter the tea shop.

For the pricing of products, we will set different prices according to different tastes, generally around 3.5 yuan, which is the same as the average market price. We seize the market share with the competitive advantage and the quality and characteristics of our products.

Because there are many similar stores, it is difficult to enter the industry, and most customers have inertia consumption psychology, so it is difficult to gain a competitive advantage in the industry. Therefore, at the initial stage of opening, you will get a pass to enter the market with high quality and low price, there will be promotions and special offers, and products and services will be introduced.

Three. Product/service introduction

Our shop mainly deals in all kinds of coffee and milk tea. In addition, in order to meet the consumer demand, we also deal in double-skin milk, shaved ice, milkshake, various juices and drinks, and various snacks, such as melon seeds and roasted wings of various flavors.

In order to attract customers, our store will continue to try to develop new varieties of milk tea, which will become the recommended drink this week and will be sold on sale two days before its launch. If the response is good, it will become our characteristic product. In order not to be imitated and surpassed, we will constantly introduce new products, holiday products and anniversary products. For example, Valentine's Day: lovers' milk tea, Singles' Day: single milk tea. Constantly attract customers because of their own characteristics, make customers impressed with our store, gradually form a word of mouth, and become an intangible brand asset of enterprises.

In addition, the seasoning technology can be combined with the requirements of wine blending process, which is a qualitative leap and an artistic enjoyment. The main ingredients of milk tea are: milk powder, tea, sugar, water (and ice) and spices (including pearls in bubble tea). The taste of milk tea made of different water is very different. Do you use tap water? Or mineral water? Or mountain spring water? Seawater? Filter water? This is completely different. Although the mountain spring water is expensive, it tastes good and the products are good to have repeat customers. So is ice, and the process of making ice will also seriously affect the quality of each cup of milk tea. Therefore, for the long-term development of the enterprise, the operators really learned the technology of milk tea. Basically understand:

1, learn to taste milk tea;

2. Raw material formula;

3. Seasoning quantity and time;

4. Application of equipment and seasoning temperature;

5, seasoning techniques;

6. Preservation of milk tea; 7. Packaging requirements of milk tea;

8. Changes in milk tea (including sample change and qualitative change, such as pulling flowers).

4. Storage location

Milk tea is a fast-consuming leisure drink, which is completely dispensable. Therefore, if the location is not good, no one will go to Wan Li to have a cup of milk tea with you. The bustling location is the best choice. This does not need to be considered, but the high cost of busy lots has to be considered. Therefore, we should find a venue according to our own investment ability and competitiveness, look at the present situation of shops and estimate the future development. It is necessary to evaluate the level of sleeper consumption, and it is not appropriate to invest heavily in places with low consumption; Similarly, don't invest low in places with high consumption. We should also consider whether there are peers nearby or around, the price and quality, whether the shops we are looking for are competitive, whether there may be competitors in the future, and so on. Especially for investors who are short of funds like us, in the calculation of breakeven, we will determine the location of the store according to the data of "For pavement: the rent shall not exceed 15% of the average minimum turnover". The school is surrounded by a very good location, with many students and more consumption. What needs to be added is that most customers who buy milk tea are women, so if there are many girls, especially young girls, it is undoubtedly a good place to go.

Verb (abbreviation of verb) decoration and equipment procurement

Decoration is designed according to investment quota, consumption level and product collocation. Decoration style should be in line with consumption power, comfortable and hygienic, simple and generous. Especially for young people's ideas, it is necessary to design more distinctive and let young people like it. Pay special attention to the process design of the bar, design the scheme according to the product demand and equipment, and consider the space required for product promotion and equipment addition as much as possible while running smoothly. This also includes hydropower layout and hydropower requirements.

Purchase equipment according to the product menu. Good high-quality equipment can make more high-quality products and improve speed and efficiency. The equipment of the store should match the hydraulic power of the store, especially in the small area of pedestrian street, and it is necessary to consider finding another kitchen to coordinate. The production of milk tea generally uses the following equipment:

A) seal the machine

Those with counters are generally sold in shops selling cooking machinery and sealing equipment. Every time a letter is opened, whether the power is connected or not, the counter will record the number. This is a mechanical counting. Pay attention to the selection of sealing machine, find a cup to seal, adjust the temperature to about 170 degrees, press it for about one second, and take it out to see if it is sealed; Squeeze it a little hard to see if the seal is firm, and if there are any holes with weak seal or air leakage. Pay attention to whether the sealing film is cut neatly, that is, whether the upper and lower dies are flat and whether the tooth edge is sharp.

2. Sealing film

Generally, sealing machines are sold in places where they are sold. When buying, you should pay attention to the fact that the sealing film is not too thick and easy to seal. When inserting it, it will be difficult to insert the straw, insert it too hard, or drop the milk tea, or accidentally insert the cup. In terms of material, too thick is generally not a good material, it will be brittle, and it will crack a big hole when inserted.

Step 3: refrigerator

Usually buy a two-room freezer, half refrigerated and half frozen.

4. Cup

Plastic products, plastic bags, etc. They are all sold in the store, and the sealing machine is also sold in the store, generally 2000 boxes, not just for sale. The price of cups is not much different, but the quality is very different, and cups are very important. Be sure to shop more and buy carefully. When buying, the first thing to look at is the thickness of the material. If it is too soft, the milk tea will be squeezed out if you pinch it hard. If you don't pinch it, you can't pinch it. It's best to take a glass of water at home and feel it first, then buy it and hold it in your hand to see if the thickness is enough. And the most important thing is: the firmness of the cup rim. The rim of the cup should be thick enough and strong enough. The key is to use uniform materials, so that the rim of the cup will not overflow when filling milk tea. A cup with a thin cup and a soft rim will greatly destroy the customer's mood. When you doubt the quality of the cup, you will definitely doubt the quality of milk tea.

As for the cups consumed in the store, you can go to several stores as much as possible, choose strange and novel cups and amazing works, and there can be many styles. Don't buy too much of each style, it will make people curious.

Step 5: straws

The shop sells plastic products, plastic bags, cups and so on. A big bag has 5000 * * * and each big bag has 100 small bags. You can buy a few small bags, but they will be more expensive. When shopping, pay attention to the thickness of the material, not too soft. If the sealing film you buy is too thick and the straw is too soft, your customers will look ugly. When you buy, try to press the tip of the straw on your finger. If your hand doesn't feel too painful, it means that the tip of the straw is bent and too soft. The shape of the straw should be distinctive, and you can use a type that others don't commonly use or dare to use.

6. Agitator

West Bei Le brand is better. Whether it is materials or running time, it is better than the messy brands such as Jiuyang, and the price is not expensive. It's best to buy this in a big shopping mall, and the after-sales service is better.

7. Water dispenser

In order to save costs, we can choose the desktop. Since the main component of the water dispenser is the heater, we don't need to buy any famous brands, just pay attention to the stainless steel liner, and don't fill too little water at a time. There is a lot of hot water in winter, so we can make another equipment to solve it.

8. containers

Sugar, milk tea powder, cream, pearls, etc. All of them need suitable containers, and these things can be purchased according to your own preferences. However, it should be noted that these containers should have lids. First, hygiene. Second, in hot weather and rainy days, raw materials are easy to agglomerate or melt, so it is best to cover them in time when not in use, as if fresh-keeping boxes and seasoning boxes are good choices.

Human resource planning of intransitive verbs

With the development of society, people have become the most precious resource, which is determined by people's initiative and creativity. Enterprises should follow scientific principles and methods to manage this resource well.

According to everyone's different advantages and specialties, we arrange the staff of our store as follows: manager Duan Tiansen, who is responsible for purchasing raw materials, ensuring the purchasing quality of raw materials, and controlling the inventory to ensure the normal operation of the store and not accumulating too much money. Wu Dao, who is very thoughtful and flexible, is responsible for the trial and development of new milk tea and guarantees to launch a new product every week. Xie Wei is cautious, careful and responsible in financial work, counting income and controlling expenditure. Ma Yuan, diligent, capable, bold and careful, is responsible for the operation and management of products, that is, the preparation of milk tea, ensuring the operation speed and serving customers.

One year later, when the store business is booming or expanding, we will recruit some experienced talents. Please note that we would rather be stupid than too smart, because being too smart is easy to betray our bones. In the recruitment, in order not to have too many property disputes in the future, we should try to avoid recruiting relatives and friends.

7. Market analysis and forecast, competitor analysis and our characteristic demand are all at this stage.

At a larger stage, there is a growing trend in the future. At this stage, most competitors have no characteristics, and a few enterprises with characteristics have not been promoted. Therefore, if enterprises want to occupy a certain market position after entering the market, they must strive to create characteristics and attract people in a unique way. In the course of operation, we should pay attention to the products and services of our peers, and learn from them in time if they have very good benefits.

Eight. market strategy

1, advertisement

For the sake of the company's popularity, we will let customers know the "tea story" through leaflets, and we will set it up at the door of the store.

There are posters and so on. , to inform the recent launch of new products and recent promotional activities. Signs in storefronts use conspicuous colors and styles. After accumulating a certain amount of funds in the later period, you can also invest in advertisements in newspapers, radio, television and the Internet. In addition, all the staff are wearing our work clothes.

2. Promotion plan

A. Members in 25 yuan/person, one-time consumption in 20 yuan is free, members can enjoy a 10% discount when using the membership card, and they will receive blessings and gifts from our store on their birthdays.

B. It's refreshing to use strange and novel cups and straws.

C. lovers' cups and straws are used. Couples come, you can recommend a couple package and give gifts.

Launch special holiday products and activities in various festivals to attract customers.

E. one-time consumption reaches 15 yuan gives small gifts. Sometimes you can send us a special T-shirt with the name of the store, which not only makes customers happy, but also enhances their popularity.

3. Price

There will be a special price two days before each new product goes on the market, and the rest will be sold at the average market price. Later, if you have your own brand, you will raise the price appropriately.

4. Team management

Every employee should do his job well. In important affairs, the manager will call people to discuss and make decisions.

Step 5 serve

The staff in the store should provide good service, keep a good mood, be careful and polite to customers, and don't lose your temper with customers.

Nine. Financial demand and application

1. principle

Use every penny on the cutting edge and give full play to the value of every penny.

2. Pre-investment During this period, the funds were mainly used for equipment purchase, product raw material purchase, store rent, pre-publicity and so on. It is estimated that it will cost about 30,000 yuan.

A sealing machine 400 yuan, freezer 450 yuan, mixer 250 yuan, water dispenser 250 yuan, sealing film, cups, straws and various containers 400 yuan.

B decoration: including signboard, door wall, etc. 1000 yuan.

C. Business equipment: including membership card fee, small gift fee, telephone, air conditioner, cash register and other equipment, * * * is 65,438+00,000 yuan.

D. Opening expenses: including registration, opening marketing and staff training. *** 15000 yuan.

E. Monthly operation and management expenses: about 3,920 yuan.

(1) Rent: 2,500 yuan.

(2) Water and electricity charges: 120 yuan.

(3) Telephone and Internet access fee: 300 yuan.

(4) Purchase fee: including transportation equipment use fee, which is 65,438+0,000 yuan.

In the first year, the shopkeeper will make a monthly cash flow statement and a capital profit and loss statement, and quarterly in the second and third years.

3. Second-stage investment

At this stage, our "tea story" should have a certain popularity, a certain reputation among customers, a very good share in the market and a very good prospect. Our store will be greatly expanded and the service quality will be further improved. Its source of funds is mainly the accumulation of the company's early profits and the introduction of foreign funds, such as bank credit.

X. Risk and risk management

In order to prevent damage and theft, the tea shop tries not to leave anyone for 24 hours. Arrange two people on duty every night, from 7: 30 pm to 7: 30 am. After 7: 30 am, other owners will take care of normal business hours (10: 00 am). In the future, with the expansion of the store or the increase of turnover, our store will take out insurance.

XI。 Medium and long-term planning

One year later, if it is profitable as expected, it is planned to expand the business area, install several sets of sofas, establish more comfortable entertainment forms and provide music in the store in the next one to two years. If conditions permit, guitar playing and song ordering modes can be increased to provide customers with a more comfortable environment.

After three years, if the turnover of tea shop is still stable, consider building chain stores in other markets.

If the actual situation is not as ideal as the current expected plan, our store will adjust its marketing strategy in time and close down after handling all the equipment and facilities within two years.

Business Plan of Milk Tea Project 2 I. Summary of the Plan

In recent years, bubble tea appeared like a handsome new army, and swept the China market with irresistible momentum in just a few years. As an industry with small investment, low threshold, wide consumers and fast recovery cost, it occupies the first place in individual entrepreneurship with its vigorous vitality. Moreover, in the modern society with unlimited business opportunities, the fashionable attraction, diverse tastes, unique taste and health characteristics of milk tea will inevitably make it continue to stand firm in the footsteps of the fast-selling industry and lead the mainstream consumption of the beverage industry.

1, specify

For us students who are still at school, the funds are limited. At the same time, if we study franchise stores, the technical content of such products is not high, and the franchise fee is usually higher. If the income after opening is not considerable, it is not cost-effective for us. Choosing to open your own shop can not only ensure the operation of funds, but also ensure the innovation of products at any time, which is generally conducive to the development of small shops.

2, the basic framework of the plan

At present, there are several tea shops near the school, some of which operate well and some are poor. But their tea shop operates in the same way, only offering takeout. This limits business. After market research, although this way saves consumers' time, some people still expect to have a comfortable seat in the store and enjoy it slowly. Therefore, the milk tea in our store can not only be taken out, but also provide in-store service. When the business reaches the necessary market share, the research will also carry out online sales.

Compound leisure food culture has become the mainstream culture of catering industry. Therefore, while operating milk tea, we also introduce some other products, such as snacks and cakes. For some consumers, leisurely drinking milk tea, eating desserts and chatting with friends will be a kind of enjoyment. Moreover, after observation, the distribution of milk tea in this area is limited, and it will not be distributed if the quantity is not enough. In view of this situation, because the consumer groups we are targeting are mainly students in this field, our delivery service is not limited by quantity and responsive.

Second, the market analysis

1, market scenario introduction

* * * There are 6 schools around (provincial Thailand Middle School, Thailand Vocational College, Thailand Normal College, Taizhou Institute of Mechanical and Electrical Engineering, Nanjing Normal University and South Institute of Technology). At the same time, after our investigation, students who like to drink milk tea account for about 44% of the total, and students who don't like it only account for 16% of the total, which shows that the consumption potential of milk tea is great.

2. Target market analysis

2 1 century, compound leisure food culture has become the mainstream culture of catering industry, and people's perceptual consumption expenditure is far greater than rational consumption. College students who are considered as fashion leaders are playing an increasingly important role in this field, and their market share is increasing year by year. As a branch of the marginalized catering industry, operating a student-specific market is based on an accurate grasp of this information.

As a student group, they are increasingly pursuing taste, being more sensitive to the novelty of things and demanding higher and higher quality. However, the taste of milk tea is not self-innovative enough to meet the needs of consumers in all aspects, so the business of milk tea shops is becoming more and more difficult, so the first thing we have to do is to do a good job in consumer data investigation and analysis, and then do corresponding methods to stimulate consumption.

3, customer demand analysis

After investigation, students have two main requirements for the milk tea industry. One is the product; The second is service. For some students, they are keen on the existing products in the market, while some consumers prefer to try new products, but no matter what kind of consumers, they value the quality of service more. According to different seasons, consumers have different demands for milk tea. People prefer cold drinks in summer and hot drinks in winter.

Third, the competition analysis

1, competitor

At present, there are four or five tea shops, such as Dakoujiu, Keke, Jieke and Typhoon Shelter. The tastes and varieties of milk tea in these tea shops are similar, and there is no innovation in product development. Other competitors are various manufacturers of milk tea series, such as Xiangpiaopiao, Youlemei and Lipton.

2. Situation analysis

(A) Advantage analysis

1. The existing tea shop is simply decorated, giving people the impression that it is unclean;

The variety of milk tea is limited, the taste is average, and there is no innovation in product development;

13. The series of milk tea made by manufacturers has higher price, single variety, worse taste than the existing entrance, and is greatly limited by seasons, so its consumption will decrease in hot summer;

4. In-store sales and take-away service can attract more consumers to some extent.

(b) disadvantage analysis

The business area of milk tea is limited, and the scope of supply services is limited;

3. Some students who open new stores don't know much about their basic scenes, such as taste, which will definitely affect sales to a certain extent;

3. Product innovation is not easy for consumers who are keen on traditional milk tea products;

The seasonal consumption of milk tea is obvious, which can not reach a good consumption quota.

(3) Opportunity analysis

1. The market is far from saturated, with large profit margin, many milk tea consumers and broad market prospects. At present, the strength and quantity of competitors are limited;

Good taste, serious service attitude and professional operation level have established a good reputation among students;

3. Although the business area is limited, the indoor environment is beautiful, which can leave a good impression on students (especially compared with other tea shops) and show the competitive advantage;

The products are rich in variety, unique in taste and have necessary competitive advantages.

(4) Threat analysis

1. Competitors have a fixed range of consumer groups. If they are unwilling to reduce the market share of milk tea, they will definitely take corresponding measures;

With the increasing variety and quantity of various foods, consumers have more and more choices, and product differentiation is not enough. Cola, orange juice, coconut juice, milk, purified water and other beverages have carved up the already limited demand market to some extent.

3. Milk tea is a high-fat and high-calorie food. In today's society, the aesthetic concept (slimness is beauty, especially for girls) and the more popular trend of losing weight have undoubtedly made some milk tea consumers (especially women) reluctantly give up what they love and say "no".

Fourth, products and services

1, product development planning

Our product quality is guaranteed by safety, product research and development technology is progressing, taste is constantly innovating, and different products are launched for different consumer groups. With the increase of sales, product development efforts are also increasing, thus occupying more market share.

2. Research and development

Our shop adopts the "fool's matching method" to avoid the technical differences of milk tea blending personnel from affecting the taste of milk tea. At the same time, fructose can be added to the fructose quantitative machine, which can be accurate to milligrams, meeting the different requirements of consumers for sugar, and the taste is also determined at will. Using fructose instead of sucrose is low in calories, delicious and healthy. Because the temperature difference plays a decisive role in the taste of milk tea, the insulated tea barrel with temperature display can let us always pay attention to the temperature of tea and ensure the best taste of milk tea. At the same time, according to the differences of consumer groups, different products are launched. For example, we recommend lovers' Yuanyang cups.

In product research and development, we have added healthy milk tea to the existing types of milk tea. Combined with Chinese traditional health culture, natural whole grains were used as raw materials to make milk tea: red bean and red date milk tea, oat and sesame milk tea, black bean and black rice milk tea, mung bean and aloe milk tea, and five-color health milk tea. The milk fragrance is rich, the tea fragrance is refreshing, the grain fragrance is overflowing, the bean fragrance is pleasant, natural and delicious, nutritious and healthy.

Of course, while launching milk tea, we will also add color to our store through more projects. Seven-color popcorn broke through the bottleneck of product development of monochrome popcorn; Octopus pill is highly sought after by young people for its unique delicacy; Freshly ground coffee, self-service coffee, fancy west point and so on are more leisure foods with the characteristics of the times. Constantly innovate and break through, and truly let customers taste healthy, delicious, novel and fashionable snack food. A variety of auxiliary project selection, simple operation.

Verb (abbreviation of verb) market strategy

1, product strategy

(1) product complex management, not only a single product of milk tea, but also the supply of snacks that consumers like;

② Compared with other tea shops, health tea is introduced;

(3) launch different products for different consumers;

④ Pay more attention to the quality of this invisible product. Provide on-site service for consumers who have a desire to consume but are unwilling to buy by themselves;

⑤ Products pay attention to packaging, giving consumers perfect enjoyment.

2. Price strategy

(1) according to the consumer's spending power and product types to develop a reasonable price;

② Set a relatively low price compared with competitors.

3. Advertising strategy

Advertising is necessary, and I think the following publicity methods can be carried out:

(1) Opening ceremony to let people near the school know that our store has opened;

(2) Make use of the interpersonal relationship of the school and do more publicity;

(3) Disseminating information through the Internet;

④ Use instant messaging (QQ, Fetion, etc.). ) to promote stores and products.

4. Promotion strategy

(1) Open reward activities. Three days before the opening, the products will be sold at half price;

(2) Carry out new tasting activities every day to promote new products;

③ Redeem points and issue vouchers. For consumers with different consumption amounts and different values, it is stipulated that the accumulated points must be given corresponding points;

(4) Put free advertisements in the class mailbox, and publicize the sales groups by class. Old students can get a free cup of milk tea at a fixed time with their student ID card, and exert the influence of opinion leaders in the customer base through word-of-mouth communication.

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