International Marketing: Classic Case Analysis and Practice Bibliography

International Marketing —— Classic Case Analysis and the First Case Analysis of Practice Catalogue

Chapter I International Marketing Environment

Section 1 International Marketing Political Environment

Case 1? 1 terminate or freeze the oil agreement? The United States wants to drive France and Russia out of Iraqi oil fields.

Section 2 Legal Environment of International Marketing

Case 1? American pharmaceutical companies face the problem of "trademark"

Section 3 Other Environment of International Marketing

Case 1? 3 KFC's cross-cultural marketing

Chapter II International Marketing Strategy

Section 1 International Market Competition Strategy

Case 2? 1 strategic choice from "coke war"

Case 2? Why does Unilever lag behind Procter & Gamble?

Case 2? 3 Changhong Rear Projection Raiders: Internationalization Reform of China Household Appliances

Section 2 Target Marketing Strategy of International Market

Case 2? 4 Win with P&G's high brand positioning.

Section III International Market Entry Strategy

Case 2? Enoch cheese invades the market.

Case 2? 6 Haier international marketing entry strategy

Case 2? 7TCL international marketing strategy

Chapter III International Marketing Strategy

Section 1 International Marketing Product Strategy

Case 3? 1 Coca-Cola "Queer" comprehensive listing plan

Case 3? 2 Kodak China (Marketing)

Case 3? P&G is lucky to have many children.

Case 3? 4 South Korea's "True Dew Wine" into the China market strategy analysis

Case 3? 5 Lenovo advocates "digital office efficiency revolution"

Case 3? 6 Time-honored brands are difficult to internationalize, and Hengyuanxiang really wants to "commit suicide".

Case 3? 7 Rolex Watch Product Strategy Analysis

Case 3? 8 Ji Fen brand marketing case

Case 3? 9 Brand Positioning Strategy of Red Pot Wang Laoji

Section 2 Pricing Strategies in the International Market

Case 3? 10 "coolest car"-the sales miracle of Chery QQ

Section III International Marketing Channel Strategy

Case 3? Research on the marketing channel of Acer PC in European market.

Case 3? 12 American duracell's channel marketing strategy

Case 3? 13 Personalized Marketing of Nike Culture

Section IV International Marketing Promotion Strategy

Case 3? P&G Heng 'an Mountain City 14 On Sword

Case 3? 15 marketing failure: Toyota's overbearing and reckless advertisements provoked sensitive nerves.

Case 3? Psychological analysis of 16 Nestle coffee TV advertisement

Chapter IV International Marketing Management

Case 4? The successful strategy of 1MOTO

The second case exercise

Chapter V International Marketing Environment

Case 5? 1 Philippine market: an analysis of environmental factors in Nestle's international marketing

Case 5? Coca-Cola in India

Case 5? Ford motor company boycotted by Arab countries.

Case 5? 4 Boeing's political marketing strategy

Case 5? Why can Carrefour lead Wal-Mart in China market?

Case 5? 6 American pig liver exported to Germany

Case 5? Changchun Changling motorcycle successfully entered Cameroon.

Case 5? 8 Analysis of Cultural Environment in Disney's International Marketing Environment

Case 5? 9 McDonald's business has fallen into a trough.

Case 5? 10 Authentic China Taste: Coca-Cola's Spring Festival Marketing

Chapter VI International Marketing Strategy

Case 6? 1 Pepsi for Challenge

Case 6? 2 Volvo: "Green", another correct decision

Case 6? 3 Honda's Globalization and China Strategy

Case 6? 4 Le Kai: Break through the tight encirclement and challenge international brands.

Case 6? 5 Galanz competition model

Case 6? 6 "Mercedes Benz" Mercedes Benz

Case 6? 7 Pepsi's Music Marketing

Case 6? 8 Spanish brand ZARA marketing model analysis

Case 6? Master Kong cooperates with Japanese companies to expand the mainland beverage market.

Case 6? 1036 1 the road to brand rise

Case 6? P&G and Google: Alternative Marketing Partners

Case 6? 12 Marketing of Haagen-Dazs

Case 6? 13 l' oreal's rule

Case 6? Sony Ericsson faces a severe test

Case 6? 15 Acquisition of Singapore and Malaysia-Youngor's internationalization strategy has taken substantial steps.

Case 6? 16 why did l' oreal beat P&G?

Case 6? 17 business strategy of reebok international company

Case 6? 18 Kodak: the marketing strategy of accelerating running at low cost

Case 6? 19 KFC is in China.

Case 6? On international marketing from Carrefour's defeat in Japan

Case 6? 2 1 Diversification Strategy of Pepsi-Cola

Case 6? 22 Repeated battles and repeated defeats: Parmalat withdrew from China sadly.

Case 6? 23 Nike's international market strategy and business decision

Case 6? 24 Shiseido subdivided "Year"

Case 6? Haier washing machine enters Japanese market.

Case 6? 26 Starbucks, play the culture card.

Case 6? 27 Pepsi's Social Marketing

Case 6? 28 Swiss Watch (China) Marketing Case

Case 6? 29 BMW China: brand strategy deviation (market positioning)

Case 6? 30 March to the top-giant bike

Case 6? 3 1 Positioning and Marketing Strategies of Motorola, Nokia and Samsung Mobile Phones

Case 6? 32 Starbucks International Market Target Strategy

Case 6? "Toyota" challenges Uncle Sam.

Case 6? 34TCL huge loss 7? 3.8 billion: Impulsive Punishment or the Price of Globalization?

Case 6? Go out and study Haier or Galanz?

Case 6? 36 Unilever brand conspiracy

Case 6? 37 "Easy first, then difficult" or "Easy first, then difficult"? -Interpretation of Haier's internationalization strategy

Case 6? ZTE went abroad and entered the market.

Case 6? International Operation Course of 393M Company

Case 6? 40 Chery's unique road to becoming an internationally renowned brand

Case 6? 4 1 Analysis of Alcoa's Mode of Entering China

Case 6? 42TESCO Tesco China accelerates its development

Case 6? Burning Marlboro 43

Case 6? CI analysis of coca-cola

Chapter VII Marketing Combination Strategy

Case 7? 1 Gillette's mistakes in new product development

Case 7? 2 BMW strategy: brand globalization and localized marketing

Case 7? 3 Haier brand strategy

Case 7? 4 Changyu wine marketing case

Case 7? P&G and disposable diapers

Case 7? 6 McDonald's price adjustment strategy in China?

Case 7? 7 Haier innovative product pricing strategy analysis

Case 7? 8 Compaq Computer Company's Price Reduction Strategy

Case 7? 9 Hisense Group's Internationalization Road

Case 7? 10 case study of Dell's network marketing

Case 7? 1 1 KFC's management style

Case 7? 12 Haier's "North America Strategy" accelerates to win global market space.

Case 7? 13 Amway's information channel management system

Case 7? 14 analysis of Haier's international marketing channels

Case 7? 15 which promotion scheme is feasible?

Case 7? 16 Differentiated Marketing of Lekou Fresh-keeping Boxes of Korean Companies

Case 7? 17 Promotion Strategy of Japanese Fuji in China

Case 7? 18 how does Starbucks put on a show in China?

Case 7? 19 to promote sales in consumers' minds.

Case 7? 20 "Ugly Girl" Dove's Implantation Marketing

Case 7? 2 1 The most successful tourism marketing promotion in the world: "Great Barrier Reef Recruitment"

Case 7? Does "free lunch" have any effect on promotion?

Chapter VIII International Marketing Management

Case 8? 1 Nissin outsmarts American fast food market.

Case 8? 2 success or failure cases of market research

Case 8? 3 IKEA's international marketing strategy

Case 8? 4 German BMW: the perfect marketing mix in line with brand positioning

Case 8? 5 brand management