How to study marketing in Britain? What famous universities are worth choosing?

The marketing major in Britain is very practical, and it pays great attention to practical application and skill training to cultivate students' interpersonal network. So many students majoring in marketing apply to British universities. Let's introduce the marketing major in Britain.

First, the introduction of marketing in the UK

Among British business majors, the application for marketing has been very hot. Because of its wide career choice, strong applicability, perfect training system and strong salary competitiveness, many China students choose this direction. In addition, the requirements of marketing for undergraduate majors are not as harsh as those of accounting majors. Small partners who have no business background but want to apply for business majors can also be included in the list of candidates.

British marketing major enables students to master the basic knowledge of marketing, management, economy and law, understand the international marketing management environment, be familiar with the relevant principles, policies and regulations of international marketing and the practice and rules of international marketing, and be able to independently analyze and solve practical problems in marketing management.

Second, the employment direction of marketing major in Britain

1. Marketing and advertising planners

The analytical and reporting skills learned from business courses, combined with business knowledge and your creativity, can be qualified for these two positions. Here, the tasks will include: conducting market research, maintaining customer relations, making marketing plans, contacting advertising writers and designers, budget management, monitoring competitors' behaviors, and evaluating the benefits of market and advertising behaviors.

2. Marketing and retail employees

Retail is a good place for students with business management knowledge. Secondly, many large enterprises provide training courses and management programs for retail employees, so that candidates can quickly become competent for management positions.

3. Human resources

Business graduates have knowledge and skills in management and interpersonal communication, which can be applied to human resources positions. This position requires soft skills and an accurate understanding of the internal structure of the company. It can be further subdivided into recruitment, employee training, and formulating employee rights and interests system.

4. Accounting and finance positions

Although accounting and finance need strong professionalism, many companies also have financial accounting projects that business students can be competent for. These are the work directions that business students can consider.

5. Business people

There are many business careers to choose from in every country and industry. Regardless of the size of the enterprise, every organization needs efficient managers and leaders with professional knowledge.

6. Business consultant

One of the business-related work directions is business consultant. The main content of this work is to provide targeted suggestions, skills and professional knowledge for client institutions with their own business knowledge.

Third, the British marketing professional recommendation agencies

1. University of Clyde

The University of Clyde is a business school in Scotland, which has passed triple accreditation (three world-renowned certifications: AACSB, EQUIS and AMBA). At the same time, it is one of the oldest and largest business schools in Europe. It is regarded as the first business school in Scotland and enjoys a high reputation throughout Europe. For China students, the biggest problem is that the school itself is not well-known in China.

From the past study experience, Clyde University attaches great importance to practical ability and students' ability to resist pressure, and the course intensity is relatively high.

2. University of Edinburgh

Edinburgh University, located in the capital of Scotland, is one of the six oldest and largest universities in Britain. Although Ada's business major is relatively weak (1997 was only established), Ada has the aura of a famous school. Therefore, the academic level of business is constantly improving-AIDA Business School ranks UK 16 and Scotland No.2 in the latest REF. In terms of curriculum, MSc Marketing is a traditional marketing major, and these courses mainly focus on theory and analysis.

3. Birmingham University

Boda is a school with a marketing department and has the certification of CIM. Birmingham University, as a rare certification institution specializing in marketing in the world, has reached an agreement with CIM, hoping that students who obtain CIM professional diploma can be exempted from taking 50% courses and can add two courses on the basis of BBS study. Professional diploma is the highest level diploma provided by CIM for people who have zero work experience but are committed to becoming marketers. This shows that Birmingham University attaches great importance to marketing.

The four marketing majors of Boda University are very popular in China now, and more and more students apply for it. Compared with similar majors in other schools, I think the marketing major of Boda University will be more competitive in the future.

4. Warwick University

Although its history is slightly inferior to other famous schools, as a famous business school in Britain, the Business School of Warwick University has always been equally divided with two world famous schools, Oxford and Cambridge.

As a marketing major that many business students dream of, the marketing major of Warwick University is absolutely "demanding", which requires not only relevant academic background or work experience, but also a high examination standard of IELTS score -7. As high as the admission conditions, there is also its tuition. The annual "fat" tuition fee of 26,000 yuan is still a big expense for graduate students who only study for one year. What complements its Excellence is high threshold and low admission rate.

5. Newcastle University

The marketing major of Newcastle University ranks eighth in the Complete University Guide 20 14. For many international students considering marketing, Newcastle University is a good choice.

Newcastle's passing rate is still very high. It is said that the fastest one received the offer within ten hours after delivery, and was affectionately called "card issuing machine" and "offer machine" by the students.

6. University of Manchester

Manchester Business School is a well-known college in Manda and the largest college in Europe, so their marketing can not be ignored. It is said that people who have seen it say it is painful, but the teachers have nothing to say. There are more than 20 professors with strong backgrounds in the town, including those who graduated from Wharton Business School. There is no doubt that MBS education has also obtained triple certification (three world-renowned certifications: AMBA, EQUIS and AACSB).

Manda University receives the largest number of undergraduate applications in the UK every year and has always been one of the most competitive universities in the UK. Because of the fiery MBS, you can also see many small partners in China.

7. Durham University

Durham University is the third oldest university in Britain after Oxford and Cambridge, and it is also the university that retains the medieval college system outside Oxford and Cambridge. This also makes it the first choice for many students who have been rejected to apply for Oxford and Cambridge. Durham University has always demanded very high quality of students. The disadvantage is that Durham is a small town for international students, and the popularity of returning to China is not as high as that of Red Brick Six, which is a bit of a disadvantage for students who value fame.

8. Lancaster University

Lancaster Business School has been ranked in Top5, and it is not only certified by many professional institutions in the MBA field, but also one of the two six-star business schools in the UK. The popularity and quality of marketing specialty can be imagined.

For international students in China, the marketing major, known as one of the three major grinding majors of LUMS, has a bad reputation. What you need to worry about is whether such high-quality schools and majors are suitable for high-intensity courses and whether you have the ability to stick to it.

9. Leeds University

Marketing is one of the strengths of Leeds Business School, and there are three majors involved in marketing, namely, international marketing management and corporate communication &: public relations and advertising &: Marketing.

Students in Leeds have the opportunity to cooperate with various companies to provide them with business solutions, thus improving their professional skills and providing opportunities for the practical application of knowledge. And provide valuable work experience for future job hunting. This is also the real face of consulting projects in some previous courses.

Bath university.

Bath's Master of Science in Marketing was rated as the first in business by The Times Weekend Edition. If you come to the UK to study marketing, this is definitely a good choice.